Handbook of market segmentation: strategic targeting for business and technology firms
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York [u.a]
The Haworth Press
2004
|
| Ausgabe: | 3. ed. |
| Schriftenreihe: | Haworth series in segmented, targeted, and customized marketing
|
| Schlagworte: | |
| Online-Zugang: | Table of contents |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | XVIII, 241 S. |
| ISBN: | 0789021560 0789021579 |
Internformat
MARC
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| 020 | |a 0789021579 |c soft : alk. paper |9 0-7890-2157-9 | ||
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| 100 | 1 | |a Weinstein, Art |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Handbook of market segmentation |b strategic targeting for business and technology firms |c Art Weinstein |
| 250 | |a 3. ed. | ||
| 264 | 1 | |a New York [u.a] |b The Haworth Press |c 2004 | |
| 300 | |a XVIII, 241 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a Haworth series in segmented, targeted, and customized marketing | |
| 500 | |a Includes bibliographical references and index | ||
| 650 | 7 | |a Marktsegmentatie |2 gtt | |
| 650 | 4 | |a Psychographie | |
| 650 | 4 | |a Segmentation du marché | |
| 650 | 7 | |a Strategische planning |2 gtt | |
| 650 | 4 | |a Market segmentation | |
| 650 | 4 | |a Psychographics | |
| 650 | 0 | 7 | |a Marktsegmentierung |0 (DE-588)4037644-8 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Marktsegmentierung |0 (DE-588)4037644-8 |D s |
| 689 | 0 | |5 DE-604 | |
| 856 | 4 | |u http://www.loc.gov/catdir/toc/ecip0410/2003023392.html |3 Table of contents | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-012861746 | ||
Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Weinstein, Art |
| author_facet | Weinstein, Art |
| author_role | aut |
| author_sort | Weinstein, Art |
| author_variant | a w aw |
| building | Verbundindex |
| bvnumber | BV019399396 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.127 |
| callnumber-search | HF5415.127 |
| callnumber-sort | HF 45415.127 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 621 |
| ctrlnum | (OCoLC)53287834 (DE-599)BVBBV019399396 |
| dewey-full | 658.8/02 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/02 |
| dewey-search | 658.8/02 |
| dewey-sort | 3658.8 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 3. ed. |
| format | Book |
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| id | DE-604.BV019399396 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T19:59:24Z |
| institution | BVB |
| isbn | 0789021560 0789021579 |
| language | English |
| lccn | 2003023392 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-012861746 |
| oclc_num | 53287834 |
| open_access_boolean | |
| owner | DE-19 DE-BY-UBM DE-N2 DE-1051 |
| owner_facet | DE-19 DE-BY-UBM DE-N2 DE-1051 |
| physical | XVIII, 241 S. |
| publishDate | 2004 |
| publishDateSearch | 2004 |
| publishDateSort | 2004 |
| publisher | The Haworth Press |
| record_format | marc |
| series2 | Haworth series in segmented, targeted, and customized marketing |
| spelling | Weinstein, Art Verfasser aut Handbook of market segmentation strategic targeting for business and technology firms Art Weinstein 3. ed. New York [u.a] The Haworth Press 2004 XVIII, 241 S. txt rdacontent n rdamedia nc rdacarrier Haworth series in segmented, targeted, and customized marketing Includes bibliographical references and index Marktsegmentatie gtt Psychographie Segmentation du marché Strategische planning gtt Market segmentation Psychographics Marktsegmentierung (DE-588)4037644-8 gnd rswk-swf Marktsegmentierung (DE-588)4037644-8 s DE-604 http://www.loc.gov/catdir/toc/ecip0410/2003023392.html Table of contents |
| spellingShingle | Weinstein, Art Handbook of market segmentation strategic targeting for business and technology firms Marktsegmentatie gtt Psychographie Segmentation du marché Strategische planning gtt Market segmentation Psychographics Marktsegmentierung (DE-588)4037644-8 gnd |
| subject_GND | (DE-588)4037644-8 |
| title | Handbook of market segmentation strategic targeting for business and technology firms |
| title_auth | Handbook of market segmentation strategic targeting for business and technology firms |
| title_exact_search | Handbook of market segmentation strategic targeting for business and technology firms |
| title_full | Handbook of market segmentation strategic targeting for business and technology firms Art Weinstein |
| title_fullStr | Handbook of market segmentation strategic targeting for business and technology firms Art Weinstein |
| title_full_unstemmed | Handbook of market segmentation strategic targeting for business and technology firms Art Weinstein |
| title_short | Handbook of market segmentation |
| title_sort | handbook of market segmentation strategic targeting for business and technology firms |
| title_sub | strategic targeting for business and technology firms |
| topic | Marktsegmentatie gtt Psychographie Segmentation du marché Strategische planning gtt Market segmentation Psychographics Marktsegmentierung (DE-588)4037644-8 gnd |
| topic_facet | Marktsegmentatie Psychographie Segmentation du marché Strategische planning Market segmentation Psychographics Marktsegmentierung |
| url | http://www.loc.gov/catdir/toc/ecip0410/2003023392.html |
| work_keys_str_mv | AT weinsteinart handbookofmarketsegmentationstrategictargetingforbusinessandtechnologyfirms |