Ethical marketing:
Publisher description: Ethical Marketing examines a range of issues that marketing managers face. The book begins with a discussion of relevant ethical concepts and theories. Chapters are devoted to ethics in marketing research and target marketing, product issues, channels and pricing questions, ad...
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Upper Saddle River, N.J.
Pearson, Prentice Hall
2005
|
| Schriftenreihe: | Basic ethics in action
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Zusammenfassung: | Publisher description: Ethical Marketing examines a range of issues that marketing managers face. The book begins with a discussion of relevant ethical concepts and theories. Chapters are devoted to ethics in marketing research and target marketing, product issues, channels and pricing questions, advertising and marketing on the Internet, and selling. The volume concludes with a chapter on implementing ethical marketing through corporate policies and culture. The authors support the text with exhibits that add clarity to concepts discussed in each chapter. Questions for readers to ponder are incorporated into the text. Each chapter concludes with "Ideas for Ethical Marketing" that presents action steps for marketing executives. |
| Beschreibung: | XXI, 266 S. |
| ISBN: | 0131848143 |
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Datensatz im Suchindex
| _version_ | 1811027008184909824 |
|---|---|
| adam_text |
BASIC ETHICS INACTION ETHICAL MARKETING PATRICK E. MURPHY UNIVERSITY OF
NOTRE DAME GENE R. LACZNIAK MARQUETTE UNIVERSITY NORMAN E. BOWIE
UNIVERSITY OF MINNESOTA THOMAS A. KLEIN UNIVERSITY OF TOLEDO PEARSON
PRENTICE HALL UPPER SADDLE RIVER, NEW JERSEY 07458 CONTENTS
ACKNOWLEDGMENTS XIII INTRODUCTION XV CHAPTER ONE ETHICAL REASONING AND
MARKETING DECISIONS 1 VIEWS OF MARKETING ETHICS 2 A PERSONAL VIEW OF
MARKETING ETHICS, 3 * AN ORGANIZATIONAL VIEW: CORPORATE VERSUS
INDIVIDUAL ETHICS*IS THERE A DIFFERENCE? 3 * AN INDUSTRY VIEW, 5 * A
SOCIETAL VIEW, 5 * A STAKEHOLDER VIEW, 6 PRINCIPLES FOR ETHICAL DECISION
MAKING 10 ABCS OF MARKETING ETHICS, 10 * MAXIMS FOR ETHICAL MARKETING,
13 THE IMPORTANCE OF ETHICAL THEORY 17 TWO PSEUDO "ETHICAL" APPROACHES
19 CULTURAL AND ETHICAL/MORAL RELATIVISM, 19 * MANAGERIAL OR
ORGANIZATIONAL EGOISM, 20 COMPREHENSIVE ETHICAL THEORIES 21
CONSEQUENCES-BASED THEORIES, 21 * DUTY-BASED THEORIES, 25 *
CONTRACT-BASED THEORIES, 28 * VIRTUE-BASED ETHICS, 30 VII CONTENTS
RELIGIOUS MODELS OF MARKETING ETHICS 35 ROMAN CATHOLIC SOCIAL THOUGHT,
35 * JEWISH ETHICAL TRADITION, 37 * ISLAMIC ETHICAL TRADITION, 37 *
CONFUCIAN ETHICS, 38 * BUDDHIST ETHICAL IMPERATIVES, 38 * HINDU ETHICS,
40 OTHER THEORETICAL DEVELOPMENTS IN MARKETING ETHICS 40 THE MORAL
DEVELOPMENT MODEL, 40 * ETHICAL BEHAVIOR IN MARKETING, 42 IDEAS FOR
ETHICAL MARKETING 43 CONCLUDING COMMENT 47 CHAPTER TWO ETHICS IN
RESEARCHING AND SEGMENTING MARKETS 48 PROFESSIONALISM AND ETHICS 49
DUTIES AND OBLIGATIONS OF RESEARCHERS 50 WHAT RESEARCHERS OWE
RESPONDENTS, 51 * THE DUTY NOT TO ENGAGE IN DECEPTIVE PRACTICES, 53 *
THE DUTY NOT TO INVADE PRIVACY, 55 * THE DUTY TO MANIFEST CONCERN FOR
RESPONDENTS, 57 WHAT RESEARCHERS AND CLIENTS OWE ONE ANOTHER 58
FORTHRIGHT RESEARCH DESIGNS, 59 * RESEARCHER RESPONSIBILITY TO CLIENTS,
60 * THE CLIENT'S RESPONSIBILITY TO THE RESEARCHER, 61 WHAT RESEARCHERS
OWE THE PUBLIC 62 INCOMPLETE REPORTING, 63 * MISLEADING REPORTING, 63 *
NONOBJECTIVE RESEARCH, 64 COMPETITIVE INTELLIGENCE GATHERING 64
COMPETITIVE INTELLIGENCE ON THE WEB, 67 * HOW TO DISCOURAGE CI, 67 * HOW
TO DO CI ETHICALLY, 68 TARGET MARKETS: SOME SPECIAL ETHICAL CONCERNS 68
CHILDREN, 71 * TWEENS, 72 * TEENS, 73 * OLDER CONSUMERS, 73 * MARKET
ILLITERATES, 74 IDEAS FOR ETHICAL MARKETING 75 CONCLUDING COMMENT 80
CHAPTER THREE PRODUCT MANAGEMENT ETHICS 81 PRODUCT SAFETY 82 WARRANTIES,
83 * PRODUCT LIABILITY LAW, 84 * REGULATION BY FEDERAL AGENCIES, 86
PRODUCT COUNTERFEITING 90 SOCIALLY CONTROVERSIAL PRODUCTS 92 CIGARETTES,
92 * ALCOHOL PRODUCTS, 94 * ENVIRONMENTALLY INCOMPATIBLE PRODUCTS, 96 *
PLANNED OBSOLESCENCE, 99 * PRODUCTS IN POOR TASTE, 102 * NOT-SO-HEALTHY
FOODS, 103 CONTENTS ETHICAL BRANDING CONCERNS 104 BREAKING BRAND
PROMISES, 105 * ABUSING BRANDS' POWERS OF MEANING CREATION, 105 *
QUESTIONABLE BEHAVIOR IN DEFENSE OF THE BRAND'S REPUTATION, 106 *
UNDERLYING CAUSES OF UNETHICAL BRANDING, 106 ETHICAL BRANDING PRACTICES
107 ETHICAL PRODUCT MANAGEMENT 107 HOW TO EVALUATE ETHICS IN PRODUCT
MANAGEMENT 109 IDEAS FOR ETHICAL MARKETING 110 CONCLUDING COMMENT 112
CHAPTER FOUR ETHICAL ISSUES IN DISTRIBUTION CHANNELS AND PRICING 114
CHANNEL OF DISTRIBUTION ISSUES 116 OVERARCHING ETHICAL CONCERNS, 118 *
ETHICS IN PURCHASING/SUPPLY MANAGEMENT/PROCUREMENT, 120 * ETHICS IN
CHANNEL MANAGEMENT, 125 * ETHICS IN WHOLESALING, 129 * ETHICS IN
FRANCHISING, 130 * ETHICS IN RETAILING, 132 * ETHICS IN LOGISTICS
MANAGEMENT, 137 PRICING ISSUES 137 ETHICS IN PRICE SETTING, 140 IDEAS
FOR ETHICAL MARKETING 147 CONCLUDING COMMENT 149 CHAPTER FIVE ETHICS IN
ADVERTISING AND ON THE INTERNET 151 THE POWER AND COMPLEXITY OF
ADVERTISING 152 ADVERTISING AND SOCIETY 153 CRITICISMS OF ADVERTISING,
154 * DEFENSES FOR ADVERTISING, 155 REGULATING ADVERTISING PRACTICES 157
ETHICS AND THE ADVERTISING INDUSTRY 159 ETHICAL ISSUES FACING
ADVERTISING 159 PERSUASION AND ADVERTISING, 159 * EMPHASIZING
INSIGNIFICANT DIFFERENCES, 161 * AGENCY-CLIENT RELATIONS, 162 *
ADVERTISERS' ETHICAL RESPONSIBILITY TO AUDIENCES, 163 * THE ROLE OF THE
MEDIA IN ADVERTISING ETHICS, 167 ETHICS IN INTERNET ADVERTISING AND
MARKETING 170 INTRUSIVENESS, 171 * ONLINE PRIVACY, 171 * PROMOTION OF
QUESTIONABLE PRODUCTS, 173 * ISSUES OF CONSUMER ETHICS, 175 POSITIVE
DEVELOPMENTS AND FUTURE CHALLENGES FOR ETHICS IN ADVERTISING 175
CONTENTS ADVERTISERS AND ETHICAL PRINCIPLES IN ACTION 177 ETHICAL
PRINCIPLES FOR ADVERTISING, 178 IDEAS FOR ETHICAL MARKETING 179
CONCLUDING COMMENT 183 CHAPTER SIX PERSONAL SELLING ETHICS 186 WHY
PERSONAL SELLING PRESENTS PARTICULARLY DIFFICULT ETHICAL QUESTIONS 189
SELLING AND THE LAW 191 FEDERAL REGULATIONS, 191 * STATE AND LOCAL
REGULATIONS, 192 THE GRAY AREAS OF SELLING 193 COMPANY ASSETS, 193 *
RELATIONSHIP WITH CUSTOMERS, 193 * RELATIONSHIPS WITH COMPETITORS, 195 *
RELATIONSHIPS WITH FELLOW WORKERS AND SUPERVISORS, 195 * CONFLICTS OF
INTEREST, 196 * GIFTS AND ENTERTAINMENT, 196 * BRIBERY AND FACILITATION,
198 * WHEN SALES REPS ARE MOST PRESSURED TO COMPROMISE THEIR ETHICS, 200
SALES MANAGEMENT ETHICS 201 MANAGING SALES TERRITORIES, 201 * SETTING
SALES QUOTAS, 201 * CONTROLLING SALES MESSAGES, 202 * SEXUAL HARASSMENT,
203 DIRECT MARKETING AND SELLING 204 IRRITATION, UNFAIRNESS, AND
DECEPTION, 204 * INVASIONS OF PRIVACY, 204 * PERCEIVED PRESSURE, 205 *
RESPONSE OF DIRECT MARKETERS, 205 IDEAS FOR ETHICAL MARKETING 205 A
FRAMEWORK TO EVALUATE SALES ETHICS 210 CONCLUDING COMMENT 211 CHAPTER
SEVEN IMPLEMENTING AND AUDITING ETHICAL MARKETING 212 ORGANIZING FOR
MARKETING ETHICS IMPLEMENTATION 214 FORMAL CORPORATE POLICIES, 214
CORPORATE CULTURE: THE INFORMAL ORGANIZATION 222 ENACTING ETHICAL
MARKETING POLICIES 225 IMPLEMENTATION RESPONSIBILITIES, 225 *
IMPLEMENTATION TASKS, 228 THE CONCEPT OF AN ETHICAL AUDIT 231 TYPES OF
ETHICAL AUDITS, 231 * COMPANY EXAMPLES OF ETHICAL AUDITS, 232 *
QUESTIONS ON FUNCTIONAL AREAS, 232 * USING THE ETHICAL AUDIT, 233
CONTENTS IDEAS FOR ETHICAL MARKETING 234 CLOSING COMMENTS 235 APPENDIX
7A: MARKETING FUNCTIONS AUDIT 241 APPENDIX 7B: ETHICAL COMPLIANCE AUDIT
245 APPENDIX 7C: ETHICAL CLIMATE AUDIT 247 NOTES 248 ABOUT THE AUTHORS
258 INDEX 260 |
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| spelling | Ethical marketing Patrick E. Murphy ... Upper Saddle River, N.J. Pearson, Prentice Hall 2005 XXI, 266 S. txt rdacontent n rdamedia nc rdacarrier Basic ethics in action Publisher description: Ethical Marketing examines a range of issues that marketing managers face. The book begins with a discussion of relevant ethical concepts and theories. Chapters are devoted to ethics in marketing research and target marketing, product issues, channels and pricing questions, advertising and marketing on the Internet, and selling. The volume concludes with a chapter on implementing ethical marketing through corporate policies and culture. The authors support the text with exhibits that add clarity to concepts discussed in each chapter. Questions for readers to ponder are incorporated into the text. Each chapter concludes with "Ideas for Ethical Marketing" that presents action steps for marketing executives. Aspect moral rasuqam Ethiek gtt Marketing - Aspect moral Marketing gtt Marketing rasuqam Ethik Marketing Moral and ethical aspects Marketing (DE-588)4037589-4 gnd rswk-swf Ethik (DE-588)4015602-3 gnd rswk-swf Marketing (DE-588)4037589-4 s Ethik (DE-588)4015602-3 s DE-604 Murphy, Patrick E. Sonstige oth HEBIS Datenaustausch Darmstadt application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=012860161&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
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| title | Ethical marketing |
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| title_fullStr | Ethical marketing Patrick E. Murphy ... |
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