Dynamics of international advertising: theoretical and practical perspectives
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | German |
| Veröffentlicht: |
New York [u.a.]
Lang
2004
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | X, 342 S. Ill. graph. Darst. |
| ISBN: | 0820463604 |
Internformat
MARC
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| 245 | 1 | 0 | |a Dynamics of international advertising |b theoretical and practical perspectives |c Barbara Mueller |
| 264 | 1 | |a New York [u.a.] |b Lang |c 2004 | |
| 300 | |a X, 342 S. |b Ill. graph. Darst. | ||
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| 999 | |a oai:aleph.bib-bvb.de:BVB01-012859712 | ||
Datensatz im Suchindex
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|---|---|
| adam_text | Preface ix
chapter one Growth of International Business and Advertising 1
chapter two The International Marketing Mix 22
chapter three The International Marketing and Advertising Environment 85
chapter four The Cultural Environment 106
chapter five Coordinating and Controlling International Advertising 156
chapter six Creative Strategy and Execution 176
chapter seven Advertising Media in the International Arena 214
chapter eight Research in the International Arena 249
chapter nine Advertising Regulatory Considerations in the International Arena 279
chapter ten Social Responsibility and Ethics in the Global Marketplace 303
Index 335
ni ¦¦¦ I Contents vii
|
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| callnumber-first | H - Social Science |
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| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)53970766 (DE-599)BVBBV019397290 |
| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV019397290 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T19:59:21Z |
| institution | BVB |
| isbn | 0820463604 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-012859712 |
| oclc_num | 53970766 |
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| physical | X, 342 S. Ill. graph. Darst. |
| publishDate | 2004 |
| publishDateSearch | 2004 |
| publishDateSort | 2004 |
| publisher | Lang |
| record_format | marc |
| spelling | Mueller, Barbara Verfasser aut Dynamics of international advertising theoretical and practical perspectives Barbara Mueller New York [u.a.] Lang 2004 X, 342 S. Ill. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Publicité Advertising Werbung (DE-588)4065541-6 gnd rswk-swf Internationales Marketing (DE-588)4125431-4 gnd rswk-swf Internationales Marketing (DE-588)4125431-4 s Werbung (DE-588)4065541-6 s DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=012859712&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Mueller, Barbara Dynamics of international advertising theoretical and practical perspectives Publicité Advertising Werbung (DE-588)4065541-6 gnd Internationales Marketing (DE-588)4125431-4 gnd |
| subject_GND | (DE-588)4065541-6 (DE-588)4125431-4 |
| title | Dynamics of international advertising theoretical and practical perspectives |
| title_auth | Dynamics of international advertising theoretical and practical perspectives |
| title_exact_search | Dynamics of international advertising theoretical and practical perspectives |
| title_full | Dynamics of international advertising theoretical and practical perspectives Barbara Mueller |
| title_fullStr | Dynamics of international advertising theoretical and practical perspectives Barbara Mueller |
| title_full_unstemmed | Dynamics of international advertising theoretical and practical perspectives Barbara Mueller |
| title_short | Dynamics of international advertising |
| title_sort | dynamics of international advertising theoretical and practical perspectives |
| title_sub | theoretical and practical perspectives |
| topic | Publicité Advertising Werbung (DE-588)4065541-6 gnd Internationales Marketing (DE-588)4125431-4 gnd |
| topic_facet | Publicité Advertising Werbung Internationales Marketing |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=012859712&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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