VanAuken, B. (2004). The brand management checklist: Proven tools & techniques for creating winning brands. Kogan Page.
Chicago Style (17th ed.) CitationVanAuken, Brad. The Brand Management Checklist: Proven Tools & Techniques for Creating Winning Brands. London: Kogan Page, 2004.
MLA (9th ed.) CitationVanAuken, Brad. The Brand Management Checklist: Proven Tools & Techniques for Creating Winning Brands. Kogan Page, 2004.
Warning: These citations may not always be 100% accurate.