The brand management checklist: proven tools & techniques for creating winning brands
Gespeichert in:
1. Verfasser: | |
---|---|
Format: | Buch |
Sprache: | English |
Veröffentlicht: |
London
Kogan Page
2004
|
Schlagworte: | |
Beschreibung: | XV, 316 S. 1 CD-ROM |
ISBN: | 0749442638 |
Internformat
MARC
LEADER | 00000nam a2200000 c 4500 | ||
---|---|---|---|
001 | BV019395093 | ||
003 | DE-604 | ||
005 | 20041001 | ||
007 | t | ||
008 | 040916s2004 |||| 00||| eng d | ||
020 | |a 0749442638 |9 0-7494-4263-8 | ||
035 | |a (OCoLC)224431364 | ||
035 | |a (DE-599)BVBBV019395093 | ||
040 | |a DE-604 |b ger |e rakwb | ||
041 | 0 | |a eng | |
049 | |a DE-1049 | ||
082 | 0 | |a 658.827 |2 22 | |
084 | |a QP 624 |0 (DE-625)141914: |2 rvk | ||
100 | 1 | |a VanAuken, Brad |e Verfasser |4 aut | |
245 | 1 | 0 | |a The brand management checklist |b proven tools & techniques for creating winning brands |c Brad VanAuken |
264 | 1 | |a London |b Kogan Page |c 2004 | |
300 | |a XV, 316 S. |e 1 CD-ROM | ||
336 | |b txt |2 rdacontent | ||
337 | |b n |2 rdamedia | ||
338 | |b nc |2 rdacarrier | ||
650 | 4 | |a Brand name products |x Marketing |x Management | |
650 | 0 | 7 | |a Markenartikel |0 (DE-588)4037584-5 |2 gnd |9 rswk-swf |
689 | 0 | 0 | |a Markenartikel |0 (DE-588)4037584-5 |D s |
689 | 0 | |5 DE-604 | |
999 | |a oai:aleph.bib-bvb.de:BVB01-012857636 |
Datensatz im Suchindex
_version_ | 1804132846436089856 |
---|---|
any_adam_object | |
author | VanAuken, Brad |
author_facet | VanAuken, Brad |
author_role | aut |
author_sort | VanAuken, Brad |
author_variant | b v bv |
building | Verbundindex |
bvnumber | BV019395093 |
classification_rvk | QP 624 |
ctrlnum | (OCoLC)224431364 (DE-599)BVBBV019395093 |
dewey-full | 658.827 |
dewey-hundreds | 600 - Technology (Applied sciences) |
dewey-ones | 658 - General management |
dewey-raw | 658.827 |
dewey-search | 658.827 |
dewey-sort | 3658.827 |
dewey-tens | 650 - Management and auxiliary services |
discipline | Wirtschaftswissenschaften |
format | Book |
fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01019nam a2200325 c 4500</leader><controlfield tag="001">BV019395093</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20041001 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">040916s2004 |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0749442638</subfield><subfield code="9">0-7494-4263-8</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)224431364</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV019395093</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakwb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-1049</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.827</subfield><subfield code="2">22</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 624</subfield><subfield code="0">(DE-625)141914:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">VanAuken, Brad</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">The brand management checklist</subfield><subfield code="b">proven tools & techniques for creating winning brands</subfield><subfield code="c">Brad VanAuken</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">London</subfield><subfield code="b">Kogan Page</subfield><subfield code="c">2004</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XV, 316 S.</subfield><subfield code="e">1 CD-ROM</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Brand name products</subfield><subfield code="x">Marketing</subfield><subfield code="x">Management</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Markenartikel</subfield><subfield code="0">(DE-588)4037584-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Markenartikel</subfield><subfield code="0">(DE-588)4037584-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-012857636</subfield></datafield></record></collection> |
id | DE-604.BV019395093 |
illustrated | Not Illustrated |
indexdate | 2024-07-09T19:59:18Z |
institution | BVB |
isbn | 0749442638 |
language | English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-012857636 |
oclc_num | 224431364 |
open_access_boolean | |
owner | DE-1049 |
owner_facet | DE-1049 |
physical | XV, 316 S. 1 CD-ROM |
publishDate | 2004 |
publishDateSearch | 2004 |
publishDateSort | 2004 |
publisher | Kogan Page |
record_format | marc |
spelling | VanAuken, Brad Verfasser aut The brand management checklist proven tools & techniques for creating winning brands Brad VanAuken London Kogan Page 2004 XV, 316 S. 1 CD-ROM txt rdacontent n rdamedia nc rdacarrier Brand name products Marketing Management Markenartikel (DE-588)4037584-5 gnd rswk-swf Markenartikel (DE-588)4037584-5 s DE-604 |
spellingShingle | VanAuken, Brad The brand management checklist proven tools & techniques for creating winning brands Brand name products Marketing Management Markenartikel (DE-588)4037584-5 gnd |
subject_GND | (DE-588)4037584-5 |
title | The brand management checklist proven tools & techniques for creating winning brands |
title_auth | The brand management checklist proven tools & techniques for creating winning brands |
title_exact_search | The brand management checklist proven tools & techniques for creating winning brands |
title_full | The brand management checklist proven tools & techniques for creating winning brands Brad VanAuken |
title_fullStr | The brand management checklist proven tools & techniques for creating winning brands Brad VanAuken |
title_full_unstemmed | The brand management checklist proven tools & techniques for creating winning brands Brad VanAuken |
title_short | The brand management checklist |
title_sort | the brand management checklist proven tools techniques for creating winning brands |
title_sub | proven tools & techniques for creating winning brands |
topic | Brand name products Marketing Management Markenartikel (DE-588)4037584-5 gnd |
topic_facet | Brand name products Marketing Management Markenartikel |
work_keys_str_mv | AT vanaukenbrad thebrandmanagementchecklistproventoolstechniquesforcreatingwinningbrands |