In your face: how American marketing success fuels anti-Americanism
Gespeichert in:
1. Verfasser: | |
---|---|
Format: | Buch |
Sprache: | English |
Veröffentlicht: |
Upper Saddle River, NJ
Financial Times Prentice Hall
2004
|
Schlagworte: | |
Beschreibung: | Includes index |
Beschreibung: | XVIII, 206 S. |
ISBN: | 0131438182 |
Internformat
MARC
LEADER | 00000nam a2200000zc 4500 | ||
---|---|---|---|
001 | BV019390432 | ||
003 | DE-604 | ||
005 | 20041118 | ||
007 | t | ||
008 | 040913s2004 xxu |||| 00||| eng d | ||
010 | |a 2003064361 | ||
020 | |a 0131438182 |9 0-13-143818-2 | ||
035 | |a (OCoLC)156134992 | ||
035 | |a (DE-599)BVBBV019390432 | ||
040 | |a DE-604 |b ger |e aacr | ||
041 | 0 | |a eng | |
044 | |a xxu |c US | ||
049 | |a DE-12 | ||
050 | 0 | |a HF1416 | |
082 | 0 | |a 303.48/273 |2 22 | |
100 | 1 | |a Johansson, Johny K. |e Verfasser |4 aut | |
245 | 1 | 0 | |a In your face |b how American marketing success fuels anti-Americanism |c by Johny K. Johansson |
264 | 1 | |a Upper Saddle River, NJ |b Financial Times Prentice Hall |c 2004 | |
300 | |a XVIII, 206 S. | ||
336 | |b txt |2 rdacontent | ||
337 | |b n |2 rdamedia | ||
338 | |b nc |2 rdacarrier | ||
500 | |a Includes index | ||
650 | 4 | |a Ethik | |
650 | 4 | |a Politik | |
650 | 4 | |a Advertising |x Moral and ethical aspects |z United States | |
650 | 4 | |a Anti-Americanism | |
650 | 4 | |a Export marketing |x Moral and ethical aspects |z United States | |
650 | 4 | |a Export marketing |x Political aspects |z United States | |
650 | 0 | 7 | |a Wirtschaftspolitik |0 (DE-588)4066493-4 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Export |0 (DE-588)4016020-8 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Antiamerikanismus |0 (DE-588)4122802-9 |2 gnd |9 rswk-swf |
651 | 4 | |a USA | |
651 | 7 | |a USA |0 (DE-588)4078704-7 |2 gnd |9 rswk-swf | |
689 | 0 | 0 | |a USA |0 (DE-588)4078704-7 |D g |
689 | 0 | 1 | |a Export |0 (DE-588)4016020-8 |D s |
689 | 0 | 2 | |a Wirtschaftspolitik |0 (DE-588)4066493-4 |D s |
689 | 0 | 3 | |a Antiamerikanismus |0 (DE-588)4122802-9 |D s |
689 | 0 | |5 DE-604 | |
999 | |a oai:aleph.bib-bvb.de:BVB01-012853173 |
Datensatz im Suchindex
_version_ | 1804132839028948992 |
---|---|
any_adam_object | |
author | Johansson, Johny K. |
author_facet | Johansson, Johny K. |
author_role | aut |
author_sort | Johansson, Johny K. |
author_variant | j k j jk jkj |
building | Verbundindex |
bvnumber | BV019390432 |
callnumber-first | H - Social Science |
callnumber-label | HF1416 |
callnumber-raw | HF1416 |
callnumber-search | HF1416 |
callnumber-sort | HF 41416 |
callnumber-subject | HF - Commerce |
ctrlnum | (OCoLC)156134992 (DE-599)BVBBV019390432 |
dewey-full | 303.48/273 |
dewey-hundreds | 300 - Social sciences |
dewey-ones | 303 - Social processes |
dewey-raw | 303.48/273 |
dewey-search | 303.48/273 |
dewey-sort | 3303.48 3273 |
dewey-tens | 300 - Social sciences |
discipline | Soziologie |
format | Book |
fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01682nam a2200505zc 4500</leader><controlfield tag="001">BV019390432</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20041118 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">040913s2004 xxu |||| 00||| eng d</controlfield><datafield tag="010" ind1=" " ind2=" "><subfield code="a">2003064361</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0131438182</subfield><subfield code="9">0-13-143818-2</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)156134992</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV019390432</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">xxu</subfield><subfield code="c">US</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-12</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF1416</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">303.48/273</subfield><subfield code="2">22</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Johansson, Johny K.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">In your face</subfield><subfield code="b">how American marketing success fuels anti-Americanism</subfield><subfield code="c">by Johny K. Johansson</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Upper Saddle River, NJ</subfield><subfield code="b">Financial Times Prentice Hall</subfield><subfield code="c">2004</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XVIII, 206 S.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes index</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Ethik</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Politik</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Advertising</subfield><subfield code="x">Moral and ethical aspects</subfield><subfield code="z">United States</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Anti-Americanism</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Export marketing</subfield><subfield code="x">Moral and ethical aspects</subfield><subfield code="z">United States</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Export marketing</subfield><subfield code="x">Political aspects</subfield><subfield code="z">United States</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Wirtschaftspolitik</subfield><subfield code="0">(DE-588)4066493-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Export</subfield><subfield code="0">(DE-588)4016020-8</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Antiamerikanismus</subfield><subfield code="0">(DE-588)4122802-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="651" ind1=" " ind2="4"><subfield code="a">USA</subfield></datafield><datafield tag="651" ind1=" " ind2="7"><subfield code="a">USA</subfield><subfield code="0">(DE-588)4078704-7</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">USA</subfield><subfield code="0">(DE-588)4078704-7</subfield><subfield code="D">g</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Export</subfield><subfield code="0">(DE-588)4016020-8</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Wirtschaftspolitik</subfield><subfield code="0">(DE-588)4066493-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="3"><subfield code="a">Antiamerikanismus</subfield><subfield code="0">(DE-588)4122802-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-012853173</subfield></datafield></record></collection> |
geographic | USA USA (DE-588)4078704-7 gnd |
geographic_facet | USA |
id | DE-604.BV019390432 |
illustrated | Not Illustrated |
indexdate | 2024-07-09T19:59:11Z |
institution | BVB |
isbn | 0131438182 |
language | English |
lccn | 2003064361 |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-012853173 |
oclc_num | 156134992 |
open_access_boolean | |
owner | DE-12 |
owner_facet | DE-12 |
physical | XVIII, 206 S. |
publishDate | 2004 |
publishDateSearch | 2004 |
publishDateSort | 2004 |
publisher | Financial Times Prentice Hall |
record_format | marc |
spelling | Johansson, Johny K. Verfasser aut In your face how American marketing success fuels anti-Americanism by Johny K. Johansson Upper Saddle River, NJ Financial Times Prentice Hall 2004 XVIII, 206 S. txt rdacontent n rdamedia nc rdacarrier Includes index Ethik Politik Advertising Moral and ethical aspects United States Anti-Americanism Export marketing Moral and ethical aspects United States Export marketing Political aspects United States Wirtschaftspolitik (DE-588)4066493-4 gnd rswk-swf Export (DE-588)4016020-8 gnd rswk-swf Antiamerikanismus (DE-588)4122802-9 gnd rswk-swf USA USA (DE-588)4078704-7 gnd rswk-swf USA (DE-588)4078704-7 g Export (DE-588)4016020-8 s Wirtschaftspolitik (DE-588)4066493-4 s Antiamerikanismus (DE-588)4122802-9 s DE-604 |
spellingShingle | Johansson, Johny K. In your face how American marketing success fuels anti-Americanism Ethik Politik Advertising Moral and ethical aspects United States Anti-Americanism Export marketing Moral and ethical aspects United States Export marketing Political aspects United States Wirtschaftspolitik (DE-588)4066493-4 gnd Export (DE-588)4016020-8 gnd Antiamerikanismus (DE-588)4122802-9 gnd |
subject_GND | (DE-588)4066493-4 (DE-588)4016020-8 (DE-588)4122802-9 (DE-588)4078704-7 |
title | In your face how American marketing success fuels anti-Americanism |
title_auth | In your face how American marketing success fuels anti-Americanism |
title_exact_search | In your face how American marketing success fuels anti-Americanism |
title_full | In your face how American marketing success fuels anti-Americanism by Johny K. Johansson |
title_fullStr | In your face how American marketing success fuels anti-Americanism by Johny K. Johansson |
title_full_unstemmed | In your face how American marketing success fuels anti-Americanism by Johny K. Johansson |
title_short | In your face |
title_sort | in your face how american marketing success fuels anti americanism |
title_sub | how American marketing success fuels anti-Americanism |
topic | Ethik Politik Advertising Moral and ethical aspects United States Anti-Americanism Export marketing Moral and ethical aspects United States Export marketing Political aspects United States Wirtschaftspolitik (DE-588)4066493-4 gnd Export (DE-588)4016020-8 gnd Antiamerikanismus (DE-588)4122802-9 gnd |
topic_facet | Ethik Politik Advertising Moral and ethical aspects United States Anti-Americanism Export marketing Moral and ethical aspects United States Export marketing Political aspects United States Wirtschaftspolitik Export Antiamerikanismus USA |
work_keys_str_mv | AT johanssonjohnyk inyourfacehowamericanmarketingsuccessfuelsantiamericanism |