Consumer behavior: a strategic approach
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston [u.a.]
Houghton Mifflin
2004
|
| Subjects: | |
| Item Description: | Includes bibliographical references and indexes |
| Physical Description: | XXIII, 631 S. Ill., graph. Darst. 27 cm |
| ISBN: | 0618222154 |
Staff View
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Record in the Search Index
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| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
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| dewey-search | 658.8/342 22 658.8/342 |
| dewey-sort | 3658.8 3342 222 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
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| id | DE-604.BV019382639 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T19:59:00Z |
| institution | BVB |
| isbn | 0618222154 |
| language | English |
| lccn | 2002109350 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-012845641 |
| oclc_num | 54865906 |
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| owner | DE-703 DE-91 DE-BY-TUM DE-521 DE-2070s DE-188 |
| owner_facet | DE-703 DE-91 DE-BY-TUM DE-521 DE-2070s DE-188 |
| physical | XXIII, 631 S. Ill., graph. Darst. 27 cm |
| publishDate | 2004 |
| publishDateSearch | 2004 |
| publishDateSort | 2004 |
| publisher | Houghton Mifflin |
| record_format | marc |
| spelling | Assael, Henry Verfasser aut Consumer behavior a strategic approach Henry Assael Boston [u.a.] Houghton Mifflin 2004 XXIII, 631 S. Ill., graph. Darst. 27 cm txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and indexes Consumentengedrag gtt Marketing gtt aConsumer behavior aMarketing research Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 s DE-604 Marketingstrategie (DE-588)4120697-6 s DE-188 |
| spellingShingle | Assael, Henry Consumer behavior a strategic approach Consumentengedrag gtt Marketing gtt aConsumer behavior aMarketing research Verbraucherverhalten (DE-588)4062644-1 gnd Marketingstrategie (DE-588)4120697-6 gnd |
| subject_GND | (DE-588)4062644-1 (DE-588)4120697-6 |
| title | Consumer behavior a strategic approach |
| title_auth | Consumer behavior a strategic approach |
| title_exact_search | Consumer behavior a strategic approach |
| title_full | Consumer behavior a strategic approach Henry Assael |
| title_fullStr | Consumer behavior a strategic approach Henry Assael |
| title_full_unstemmed | Consumer behavior a strategic approach Henry Assael |
| title_short | Consumer behavior |
| title_sort | consumer behavior a strategic approach |
| title_sub | a strategic approach |
| topic | Consumentengedrag gtt Marketing gtt aConsumer behavior aMarketing research Verbraucherverhalten (DE-588)4062644-1 gnd Marketingstrategie (DE-588)4120697-6 gnd |
| topic_facet | Consumentengedrag Marketing aConsumer behavior aMarketing research Verbraucherverhalten Marketingstrategie |
| work_keys_str_mv | AT assaelhenry consumerbehaviorastrategicapproach |