Consumer behavior: a strategic approach
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Boston [u.a.]
Houghton Mifflin
2004
|
| Schlagworte: | |
| Beschreibung: | Includes bibliographical references and indexes |
| Beschreibung: | XXIII, 631 S. Ill., graph. Darst. 27 cm |
| ISBN: | 0618222154 |
Internformat
MARC
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| 245 | 1 | 0 | |a Consumer behavior |b a strategic approach |c Henry Assael |
| 264 | 1 | |a Boston [u.a.] |b Houghton Mifflin |c 2004 | |
| 300 | |a XXIII, 631 S. |b Ill., graph. Darst. |c 27 cm | ||
| 336 | |b txt |2 rdacontent | ||
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| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and indexes | ||
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| 650 | 7 | |a Marketing |2 gtt | |
| 650 | 4 | |a aConsumer behavior | |
| 650 | 4 | |a aMarketing research | |
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Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Assael, Henry |
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| bvnumber | BV019382639 |
| callnumber-first | H - Social Science |
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| callnumber-raw | HF5415.3 HF5415.3.A828 2004 |
| callnumber-search | HF5415.3 HF5415.3.A828 2004 |
| callnumber-sort | HF 45415.3 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QW 300 |
| classification_tum | WIR 085f |
| ctrlnum | (OCoLC)54865906 (DE-599)BVBBV019382639 |
| dewey-full | 658.8/34222 658.8/342 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/342 22 658.8/342 |
| dewey-search | 658.8/342 22 658.8/342 |
| dewey-sort | 3658.8 3342 222 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV019382639 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T19:59:00Z |
| institution | BVB |
| isbn | 0618222154 |
| language | English |
| lccn | 2002109350 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-012845641 |
| oclc_num | 54865906 |
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| owner | DE-703 DE-91 DE-BY-TUM DE-521 DE-2070s DE-188 |
| owner_facet | DE-703 DE-91 DE-BY-TUM DE-521 DE-2070s DE-188 |
| physical | XXIII, 631 S. Ill., graph. Darst. 27 cm |
| publishDate | 2004 |
| publishDateSearch | 2004 |
| publishDateSort | 2004 |
| publisher | Houghton Mifflin |
| record_format | marc |
| spelling | Assael, Henry Verfasser aut Consumer behavior a strategic approach Henry Assael Boston [u.a.] Houghton Mifflin 2004 XXIII, 631 S. Ill., graph. Darst. 27 cm txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and indexes Consumentengedrag gtt Marketing gtt aConsumer behavior aMarketing research Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 s DE-604 Marketingstrategie (DE-588)4120697-6 s DE-188 |
| spellingShingle | Assael, Henry Consumer behavior a strategic approach Consumentengedrag gtt Marketing gtt aConsumer behavior aMarketing research Verbraucherverhalten (DE-588)4062644-1 gnd Marketingstrategie (DE-588)4120697-6 gnd |
| subject_GND | (DE-588)4062644-1 (DE-588)4120697-6 |
| title | Consumer behavior a strategic approach |
| title_auth | Consumer behavior a strategic approach |
| title_exact_search | Consumer behavior a strategic approach |
| title_full | Consumer behavior a strategic approach Henry Assael |
| title_fullStr | Consumer behavior a strategic approach Henry Assael |
| title_full_unstemmed | Consumer behavior a strategic approach Henry Assael |
| title_short | Consumer behavior |
| title_sort | consumer behavior a strategic approach |
| title_sub | a strategic approach |
| topic | Consumentengedrag gtt Marketing gtt aConsumer behavior aMarketing research Verbraucherverhalten (DE-588)4062644-1 gnd Marketingstrategie (DE-588)4120697-6 gnd |
| topic_facet | Consumentengedrag Marketing aConsumer behavior aMarketing research Verbraucherverhalten Marketingstrategie |
| work_keys_str_mv | AT assaelhenry consumerbehaviorastrategicapproach |