Absolut book: the Absolut Vodka advertising story
"Richard Lewis of TBWA Chiat/Day, Absolut's advertising agency from the beginning, shares an intriguing, behind-the-scenes account of the birth and growth of this heralded campaign, its personalities and creators, and the paths they've taken to keep it perpetually fresh."--Jacket...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Boston
Journey Editions
1996
|
| Schlagworte: | |
| Zusammenfassung: | "Richard Lewis of TBWA Chiat/Day, Absolut's advertising agency from the beginning, shares an intriguing, behind-the-scenes account of the birth and growth of this heralded campaign, its personalities and creators, and the paths they've taken to keep it perpetually fresh."--Jacket. |
| Beschreibung: | Includes index. |
| Beschreibung: | xiii, 274 p. ill. (some col.) 30 cm |
| ISBN: | 1885203292 1885203322 |
Internformat
MARC
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|---|---|---|---|
| 001 | BV019380630 | ||
| 003 | DE-604 | ||
| 005 | 20041220 | ||
| 007 | t | ||
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| 044 | |a xxu |c US | ||
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| 100 | 1 | |a Lewis, Richard W. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Absolut book |b the Absolut Vodka advertising story |c Richard W. Lewis |
| 264 | 1 | |a Boston |b Journey Editions |c 1996 | |
| 300 | |a xiii, 274 p. |b ill. (some col.) |c 30 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes index. | ||
| 520 | 3 | |a "Richard Lewis of TBWA Chiat/Day, Absolut's advertising agency from the beginning, shares an intriguing, behind-the-scenes account of the birth and growth of this heralded campaign, its personalities and creators, and the paths they've taken to keep it perpetually fresh."--Jacket. | |
| 610 | 1 | 4 | |a Absolut Vodka Company |
| 610 | 2 | 4 | |a aAbsolut Vodka Company |
| 650 | 4 | |a Boissons alcoolisées - Publicité | |
| 650 | 4 | |a Vodka - Industrie - Suède - Histoire | |
| 650 | 4 | |a aAdvertising |a xAlcoholic beverages | |
| 650 | 4 | |a aVodka industry |a zSweden |a xHistory | |
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Datensatz im Suchindex
| _version_ | 1804132824228298752 |
|---|---|
| any_adam_object | |
| author | Lewis, Richard W. |
| author_facet | Lewis, Richard W. |
| author_role | aut |
| author_sort | Lewis, Richard W. |
| author_variant | r w l rw rwl |
| building | Verbundindex |
| bvnumber | BV019380630 |
| callnumber-first | H - Social Science |
| callnumber-label | HF6161 |
| callnumber-raw | HF6161.L46 |
| callnumber-search | HF6161.L46 |
| callnumber-sort | HF 46161 L46 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 630 |
| ctrlnum | (OCoLC)33983788 (DE-599)BVBBV019380630 |
| dewey-full | 659.19/6635 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.19/6635 |
| dewey-search | 659.19/6635 |
| dewey-sort | 3659.19 46635 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV019380630 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T19:58:57Z |
| institution | BVB |
| isbn | 1885203292 1885203322 |
| language | English |
| lccn | 95053040 |
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| physical | xiii, 274 p. ill. (some col.) 30 cm |
| publishDate | 1996 |
| publishDateSearch | 1996 |
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| publisher | Journey Editions |
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| spelling | Lewis, Richard W. Verfasser aut Absolut book the Absolut Vodka advertising story Richard W. Lewis Boston Journey Editions 1996 xiii, 274 p. ill. (some col.) 30 cm txt rdacontent n rdamedia nc rdacarrier Includes index. "Richard Lewis of TBWA Chiat/Day, Absolut's advertising agency from the beginning, shares an intriguing, behind-the-scenes account of the birth and growth of this heralded campaign, its personalities and creators, and the paths they've taken to keep it perpetually fresh."--Jacket. Absolut Vodka Company aAbsolut Vodka Company Boissons alcoolisées - Publicité Vodka - Industrie - Suède - Histoire aAdvertising xAlcoholic beverages aVodka industry zSweden xHistory Werbekampagne (DE-588)4134093-0 gnd rswk-swf Wodka (DE-588)4252002-2 gnd rswk-swf Schweden (DE-588)4077258-5 gnd rswk-swf (DE-588)4145395-5 Bildband gnd-content Schweden (DE-588)4077258-5 g Wodka (DE-588)4252002-2 s Werbekampagne (DE-588)4134093-0 s DE-604 |
| spellingShingle | Lewis, Richard W. Absolut book the Absolut Vodka advertising story Absolut Vodka Company aAbsolut Vodka Company Boissons alcoolisées - Publicité Vodka - Industrie - Suède - Histoire aAdvertising xAlcoholic beverages aVodka industry zSweden xHistory Werbekampagne (DE-588)4134093-0 gnd Wodka (DE-588)4252002-2 gnd |
| subject_GND | (DE-588)4134093-0 (DE-588)4252002-2 (DE-588)4077258-5 (DE-588)4145395-5 |
| title | Absolut book the Absolut Vodka advertising story |
| title_auth | Absolut book the Absolut Vodka advertising story |
| title_exact_search | Absolut book the Absolut Vodka advertising story |
| title_full | Absolut book the Absolut Vodka advertising story Richard W. Lewis |
| title_fullStr | Absolut book the Absolut Vodka advertising story Richard W. Lewis |
| title_full_unstemmed | Absolut book the Absolut Vodka advertising story Richard W. Lewis |
| title_short | Absolut book |
| title_sort | absolut book the absolut vodka advertising story |
| title_sub | the Absolut Vodka advertising story |
| topic | Absolut Vodka Company aAbsolut Vodka Company Boissons alcoolisées - Publicité Vodka - Industrie - Suède - Histoire aAdvertising xAlcoholic beverages aVodka industry zSweden xHistory Werbekampagne (DE-588)4134093-0 gnd Wodka (DE-588)4252002-2 gnd |
| topic_facet | Absolut Vodka Company aAbsolut Vodka Company Boissons alcoolisées - Publicité Vodka - Industrie - Suède - Histoire aAdvertising xAlcoholic beverages aVodka industry zSweden xHistory Werbekampagne Wodka Schweden Bildband |
| work_keys_str_mv | AT lewisrichardw absolutbooktheabsolutvodkaadvertisingstory |