Relationship marketing: strategy and implementation
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Amsterdam [u.a.]
Elsevier
2004
|
| Ausgabe: | Reprint |
| Schriftenreihe: | Marketing
|
| Schlagworte: | |
| Beschreibung: | Literaturangaben |
| Beschreibung: | XIV, 509 S. graph. Darst. |
| ISBN: | 0750636262 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV019380474 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | t | ||
| 008 | 040901s2004 d||| |||| 00||| eng d | ||
| 020 | |a 0750636262 |9 0-7506-3626-2 | ||
| 035 | |a (OCoLC)255180178 | ||
| 035 | |a (DE-599)BVBBV019380474 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-1102 |a DE-188 | ||
| 050 | 0 | |a HF5415.55 | |
| 082 | 0 | |a 658.812 | |
| 084 | |a QP 620 |0 (DE-625)141911: |2 rvk | ||
| 084 | |a QP 620 |2 sdnb | ||
| 245 | 1 | 0 | |a Relationship marketing |b strategy and implementation |c Helen Peck ... |
| 250 | |a Reprint | ||
| 264 | 1 | |a Amsterdam [u.a.] |b Elsevier |c 2004 | |
| 300 | |a XIV, 509 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a Marketing | |
| 500 | |a Literaturangaben | ||
| 650 | 0 | 7 | |a Beziehungsmarketing |0 (DE-588)4789127-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Beziehungsmanagement |0 (DE-588)4326109-7 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Kundenmanagement |0 (DE-588)4236865-0 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Kundenmanagement |0 (DE-588)4236865-0 |D s |
| 689 | 0 | 1 | |a Beziehungsmanagement |0 (DE-588)4326109-7 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Beziehungsmarketing |0 (DE-588)4789127-0 |D s |
| 689 | 1 | |5 DE-188 | |
| 700 | 1 | |a Peck, Helen |e Sonstige |4 oth | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-012843553 | ||
Datensatz im Suchindex
| _version_ | 1804132824000757760 |
|---|---|
| any_adam_object | |
| building | Verbundindex |
| bvnumber | BV019380474 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.55 |
| callnumber-search | HF5415.55 |
| callnumber-sort | HF 45415.55 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 620 |
| ctrlnum | (OCoLC)255180178 (DE-599)BVBBV019380474 |
| dewey-full | 658.812 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.812 |
| dewey-search | 658.812 |
| dewey-sort | 3658.812 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | Reprint |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01362nam a2200433 c 4500</leader><controlfield tag="001">BV019380474</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">040901s2004 d||| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0750636262</subfield><subfield code="9">0-7506-3626-2</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)255180178</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV019380474</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakwb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-1102</subfield><subfield code="a">DE-188</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5415.55</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.812</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 620</subfield><subfield code="0">(DE-625)141911:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 620</subfield><subfield code="2">sdnb</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Relationship marketing</subfield><subfield code="b">strategy and implementation</subfield><subfield code="c">Helen Peck ...</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">Reprint</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Amsterdam [u.a.]</subfield><subfield code="b">Elsevier</subfield><subfield code="c">2004</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XIV, 509 S.</subfield><subfield code="b">graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Marketing</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Literaturangaben</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Beziehungsmarketing</subfield><subfield code="0">(DE-588)4789127-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Beziehungsmanagement</subfield><subfield code="0">(DE-588)4326109-7</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Kundenmanagement</subfield><subfield code="0">(DE-588)4236865-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Kundenmanagement</subfield><subfield code="0">(DE-588)4236865-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Beziehungsmanagement</subfield><subfield code="0">(DE-588)4326109-7</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Beziehungsmarketing</subfield><subfield code="0">(DE-588)4789127-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="5">DE-188</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Peck, Helen</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-012843553</subfield></datafield></record></collection> |
| id | DE-604.BV019380474 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T19:58:57Z |
| institution | BVB |
| isbn | 0750636262 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-012843553 |
| oclc_num | 255180178 |
| open_access_boolean | |
| owner | DE-1102 DE-188 |
| owner_facet | DE-1102 DE-188 |
| physical | XIV, 509 S. graph. Darst. |
| publishDate | 2004 |
| publishDateSearch | 2004 |
| publishDateSort | 2004 |
| publisher | Elsevier |
| record_format | marc |
| series2 | Marketing |
| spelling | Relationship marketing strategy and implementation Helen Peck ... Reprint Amsterdam [u.a.] Elsevier 2004 XIV, 509 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing Literaturangaben Beziehungsmarketing (DE-588)4789127-0 gnd rswk-swf Beziehungsmanagement (DE-588)4326109-7 gnd rswk-swf Kundenmanagement (DE-588)4236865-0 gnd rswk-swf Kundenmanagement (DE-588)4236865-0 s Beziehungsmanagement (DE-588)4326109-7 s DE-604 Beziehungsmarketing (DE-588)4789127-0 s DE-188 Peck, Helen Sonstige oth |
| spellingShingle | Relationship marketing strategy and implementation Beziehungsmarketing (DE-588)4789127-0 gnd Beziehungsmanagement (DE-588)4326109-7 gnd Kundenmanagement (DE-588)4236865-0 gnd |
| subject_GND | (DE-588)4789127-0 (DE-588)4326109-7 (DE-588)4236865-0 |
| title | Relationship marketing strategy and implementation |
| title_auth | Relationship marketing strategy and implementation |
| title_exact_search | Relationship marketing strategy and implementation |
| title_full | Relationship marketing strategy and implementation Helen Peck ... |
| title_fullStr | Relationship marketing strategy and implementation Helen Peck ... |
| title_full_unstemmed | Relationship marketing strategy and implementation Helen Peck ... |
| title_short | Relationship marketing |
| title_sort | relationship marketing strategy and implementation |
| title_sub | strategy and implementation |
| topic | Beziehungsmarketing (DE-588)4789127-0 gnd Beziehungsmanagement (DE-588)4326109-7 gnd Kundenmanagement (DE-588)4236865-0 gnd |
| topic_facet | Beziehungsmarketing Beziehungsmanagement Kundenmanagement |
| work_keys_str_mv | AT peckhelen relationshipmarketingstrategyandimplementation |