Audience economics: media institutions and the audience marketplace
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York [u.a.]
Columbia Univ. Press
2003
|
| Subjects: | |
| Physical Description: | X, 235 S. 24 cm |
| ISBN: | 9780231126533 0231126522 0231126530 |
Staff View
MARC
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Record in the Search Index
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| any_adam_object | |
| author | Napoli, Philip M. |
| author_facet | Napoli, Philip M. |
| author_role | aut |
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| building | Verbundindex |
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| callnumber-label | HF6146 |
| callnumber-raw | HF6146.T42 |
| callnumber-search | HF6146.T42 |
| callnumber-sort | HF 46146 T42 |
| callnumber-subject | HF - Commerce |
| ctrlnum | (OCoLC)51460765 (DE-599)BVBBV019379562 |
| dewey-full | 659.14/3 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.14/3 |
| dewey-search | 659.14/3 |
| dewey-sort | 3659.14 13 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV019379562 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T19:58:56Z |
| institution | BVB |
| isbn | 9780231126533 0231126522 0231126530 |
| language | English |
| lccn | 2003040977 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-012842676 |
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| physical | X, 235 S. 24 cm |
| publishDate | 2003 |
| publishDateSearch | 2003 |
| publishDateSort | 2003 |
| publisher | Columbia Univ. Press |
| record_format | marc |
| spelling | Napoli, Philip M. Verfasser aut Audience economics media institutions and the audience marketplace Philip M. Napoli New York [u.a.] Columbia Univ. Press 2003 X, 235 S. 24 cm txt rdacontent n rdamedia nc rdacarrier Reclame gtt Televisie gtt aTelevision advertising aTelevision advertising zUnited States Fernsehsendung (DE-588)4016842-6 gnd rswk-swf Werbesendung (DE-588)4189638-5 gnd rswk-swf USA (DE-588)4078704-7 gnd rswk-swf USA (DE-588)4078704-7 g Werbesendung (DE-588)4189638-5 s Fernsehsendung (DE-588)4016842-6 s DE-604 |
| spellingShingle | Napoli, Philip M. Audience economics media institutions and the audience marketplace Reclame gtt Televisie gtt aTelevision advertising aTelevision advertising zUnited States Fernsehsendung (DE-588)4016842-6 gnd Werbesendung (DE-588)4189638-5 gnd |
| subject_GND | (DE-588)4016842-6 (DE-588)4189638-5 (DE-588)4078704-7 |
| title | Audience economics media institutions and the audience marketplace |
| title_auth | Audience economics media institutions and the audience marketplace |
| title_exact_search | Audience economics media institutions and the audience marketplace |
| title_full | Audience economics media institutions and the audience marketplace Philip M. Napoli |
| title_fullStr | Audience economics media institutions and the audience marketplace Philip M. Napoli |
| title_full_unstemmed | Audience economics media institutions and the audience marketplace Philip M. Napoli |
| title_short | Audience economics |
| title_sort | audience economics media institutions and the audience marketplace |
| title_sub | media institutions and the audience marketplace |
| topic | Reclame gtt Televisie gtt aTelevision advertising aTelevision advertising zUnited States Fernsehsendung (DE-588)4016842-6 gnd Werbesendung (DE-588)4189638-5 gnd |
| topic_facet | Reclame Televisie aTelevision advertising aTelevision advertising zUnited States Fernsehsendung Werbesendung USA |
| work_keys_str_mv | AT napoliphilipm audienceeconomicsmediainstitutionsandtheaudiencemarketplace |