Audience economics: media institutions and the audience marketplace
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York [u.a.]
Columbia Univ. Press
2003
|
| Schlagworte: | |
| Beschreibung: | X, 235 S. 24 cm |
| ISBN: | 9780231126533 0231126522 0231126530 |
Internformat
MARC
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| 001 | BV019379562 | ||
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| 008 | 040901s2003 xxu |||| 00||| eng d | ||
| 010 | |a 2003040977 | ||
| 020 | |a 9780231126533 |9 978-0-231-12653-3 | ||
| 020 | |a 0231126522 |c cl. : alk. paper |9 0-231-12652-2 | ||
| 020 | |a 0231126530 |c pa. : alk. paper |9 0-231-12653-0 | ||
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| 035 | |a (DE-599)BVBBV019379562 | ||
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| 100 | 1 | |a Napoli, Philip M. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Audience economics |b media institutions and the audience marketplace |c Philip M. Napoli |
| 264 | 1 | |a New York [u.a.] |b Columbia Univ. Press |c 2003 | |
| 300 | |a X, 235 S. |c 24 cm | ||
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| 650 | 4 | |a aTelevision advertising | |
| 650 | 4 | |a aTelevision advertising |a zUnited States | |
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| 689 | 0 | |5 DE-604 | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-012842676 | ||
Datensatz im Suchindex
| _version_ | 1804132822813769728 |
|---|---|
| any_adam_object | |
| author | Napoli, Philip M. |
| author_facet | Napoli, Philip M. |
| author_role | aut |
| author_sort | Napoli, Philip M. |
| author_variant | p m n pm pmn |
| building | Verbundindex |
| bvnumber | BV019379562 |
| callnumber-first | H - Social Science |
| callnumber-label | HF6146 |
| callnumber-raw | HF6146.T42 |
| callnumber-search | HF6146.T42 |
| callnumber-sort | HF 46146 T42 |
| callnumber-subject | HF - Commerce |
| ctrlnum | (OCoLC)51460765 (DE-599)BVBBV019379562 |
| dewey-full | 659.14/3 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.14/3 |
| dewey-search | 659.14/3 |
| dewey-sort | 3659.14 13 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| geographic | USA (DE-588)4078704-7 gnd |
| geographic_facet | USA |
| id | DE-604.BV019379562 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T19:58:56Z |
| institution | BVB |
| isbn | 9780231126533 0231126522 0231126530 |
| language | English |
| lccn | 2003040977 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-012842676 |
| oclc_num | 51460765 |
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| physical | X, 235 S. 24 cm |
| publishDate | 2003 |
| publishDateSearch | 2003 |
| publishDateSort | 2003 |
| publisher | Columbia Univ. Press |
| record_format | marc |
| spelling | Napoli, Philip M. Verfasser aut Audience economics media institutions and the audience marketplace Philip M. Napoli New York [u.a.] Columbia Univ. Press 2003 X, 235 S. 24 cm txt rdacontent n rdamedia nc rdacarrier Reclame gtt Televisie gtt aTelevision advertising aTelevision advertising zUnited States Fernsehsendung (DE-588)4016842-6 gnd rswk-swf Werbesendung (DE-588)4189638-5 gnd rswk-swf USA (DE-588)4078704-7 gnd rswk-swf USA (DE-588)4078704-7 g Werbesendung (DE-588)4189638-5 s Fernsehsendung (DE-588)4016842-6 s DE-604 |
| spellingShingle | Napoli, Philip M. Audience economics media institutions and the audience marketplace Reclame gtt Televisie gtt aTelevision advertising aTelevision advertising zUnited States Fernsehsendung (DE-588)4016842-6 gnd Werbesendung (DE-588)4189638-5 gnd |
| subject_GND | (DE-588)4016842-6 (DE-588)4189638-5 (DE-588)4078704-7 |
| title | Audience economics media institutions and the audience marketplace |
| title_auth | Audience economics media institutions and the audience marketplace |
| title_exact_search | Audience economics media institutions and the audience marketplace |
| title_full | Audience economics media institutions and the audience marketplace Philip M. Napoli |
| title_fullStr | Audience economics media institutions and the audience marketplace Philip M. Napoli |
| title_full_unstemmed | Audience economics media institutions and the audience marketplace Philip M. Napoli |
| title_short | Audience economics |
| title_sort | audience economics media institutions and the audience marketplace |
| title_sub | media institutions and the audience marketplace |
| topic | Reclame gtt Televisie gtt aTelevision advertising aTelevision advertising zUnited States Fernsehsendung (DE-588)4016842-6 gnd Werbesendung (DE-588)4189638-5 gnd |
| topic_facet | Reclame Televisie aTelevision advertising aTelevision advertising zUnited States Fernsehsendung Werbesendung USA |
| work_keys_str_mv | AT napoliphilipm audienceeconomicsmediainstitutionsandtheaudiencemarketplace |