APA (7th ed.) Citation

Potter, W. J. (2004). Theory of media literacy: A cognitive approach. SAGE Publications.

Chicago Style (17th ed.) Citation

Potter, W. James. Theory of Media Literacy: A Cognitive Approach. Thousand Oaks, California: SAGE Publications, 2004.

MLA (9th ed.) Citation

Potter, W. James. Theory of Media Literacy: A Cognitive Approach. SAGE Publications, 2004.

Warning: These citations may not always be 100% accurate.