Weapons of mass persuasion: marketing the war against Iraq
"With nearly 60 per cent of Americans initially against a preemptive war without sanction from the United Nations - and even higher anti-war numbers in most other nations - the 2003 war against Iraq quickly became an enormous public relations challenge for the George W. Bush administration. The...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Toronto [u.a.]
Univ. of Toronto Pr.
2004
|
| Schlagworte: | |
| Zusammenfassung: | "With nearly 60 per cent of Americans initially against a preemptive war without sanction from the United Nations - and even higher anti-war numbers in most other nations - the 2003 war against Iraq quickly became an enormous public relations challenge for the George W. Bush administration. The subject of Weapons of Mass Persuasion is a war in which American patriotism became so mired in commercial jingoism that the demarcations between entertainment and political conduct disappeared." "In this book, Paul Rutherford shows how the marketing campaign for the war against Iraq was constructed and carried out. He argues not only that the campaign epitomized the presentation of real-time war as pop culture, but that it constitutes a significant chapter in the history of modern democracy. Situating the war against Iraq within an existing tradition of war as narrative, spectacle, and, more broadly, commodity, Rutherford offers a brief overview of the history of civic advertising and propaganda, then examines in detail the different dimensions of the war as it became a branded conflict, processed and cleansed to appeal to the well-established tastes of veteran consumers of popular culture." "Weapons of Mass Persuasion includes incisive analyses of speeches, editorial cartoons, media political commentary, and news reports of such sound-bite events as the bombing of Baghdad, the toppling of Saddam Hussein's statue, and the rescue of captured soldier Private Jessica Lynch, as well as extensive polling data from around the world and interviews with the actual consumers of TV war. The work chronicles the making and selling of a Hollywood-style war against Iraq: a fast-paced and heroic struggle between good and evil resulting in a triumphant, sanitized, and commodified outcome."--BOOK JACKET. |
| Beschreibung: | 226 S. Ill. |
| ISBN: | 0802086519 080208995x |
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Datensatz im Suchindex
| _version_ | 1804132812595396608 |
|---|---|
| any_adam_object | |
| author | Rutherford, Paul 1944- |
| author_GND | (DE-588)172350573 |
| author_facet | Rutherford, Paul 1944- |
| author_role | aut |
| author_sort | Rutherford, Paul 1944- |
| author_variant | p r pr |
| building | Verbundindex |
| bvnumber | BV019372596 |
| callnumber-first | D - World History |
| callnumber-label | DS79 |
| callnumber-raw | DS79.76 |
| callnumber-search | DS79.76 |
| callnumber-sort | DS 279.76 |
| callnumber-subject | DS - Asia |
| classification_rvk | AP 17340 |
| ctrlnum | (OCoLC)54065630 (DE-599)BVBBV019372596 |
| dewey-full | 956.7044/38 |
| dewey-hundreds | 900 - History & geography |
| dewey-ones | 956 - Middle East (Near East) |
| dewey-raw | 956.7044/38 |
| dewey-search | 956.7044/38 |
| dewey-sort | 3956.7044 238 |
| dewey-tens | 950 - History of Asia |
| discipline | Allgemeines Geschichte |
| format | Book |
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| id | DE-604.BV019372596 |
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| indexdate | 2024-07-09T19:58:46Z |
| institution | BVB |
| isbn | 0802086519 080208995x |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-012835959 |
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| spelling | Rutherford, Paul 1944- Verfasser (DE-588)172350573 aut Weapons of mass persuasion marketing the war against Iraq Toronto [u.a.] Univ. of Toronto Pr. 2004 226 S. Ill. txt rdacontent n rdamedia nc rdacarrier "With nearly 60 per cent of Americans initially against a preemptive war without sanction from the United Nations - and even higher anti-war numbers in most other nations - the 2003 war against Iraq quickly became an enormous public relations challenge for the George W. Bush administration. The subject of Weapons of Mass Persuasion is a war in which American patriotism became so mired in commercial jingoism that the demarcations between entertainment and political conduct disappeared." "In this book, Paul Rutherford shows how the marketing campaign for the war against Iraq was constructed and carried out. He argues not only that the campaign epitomized the presentation of real-time war as pop culture, but that it constitutes a significant chapter in the history of modern democracy. Situating the war against Iraq within an existing tradition of war as narrative, spectacle, and, more broadly, commodity, Rutherford offers a brief overview of the history of civic advertising and propaganda, then examines in detail the different dimensions of the war as it became a branded conflict, processed and cleansed to appeal to the well-established tastes of veteran consumers of popular culture." "Weapons of Mass Persuasion includes incisive analyses of speeches, editorial cartoons, media political commentary, and news reports of such sound-bite events as the bombing of Baghdad, the toppling of Saddam Hussein's statue, and the rescue of captured soldier Private Jessica Lynch, as well as extensive polling data from around the world and interviews with the actual consumers of TV war. The work chronicles the making and selling of a Hollywood-style war against Iraq: a fast-paced and heroic struggle between good and evil resulting in a triumphant, sanitized, and commodified outcome."--BOOK JACKET. Désinformation rasuqam Golfoorlog (2003) gtt Guerre d'Irak (2003) rasuqam Guerre dans les médias Guerre de l'information rasuqam Guerre en Irak, 2003- Guerre en Irak, 2003- - Opinion publique Image médiatique rasuqam Massamedia gtt Oorlogspropaganda gtt Opinion publique américaine rasuqam Overreding gtt Politique gouvernementale rasuqam Propagande américaine rasuqam Propagande de guerre rasuqam Publieke opinie gtt Medien Iraq War, 2003- Iraq War, 2003- Public opinion War in mass media Massenmedien (DE-588)4037877-9 gnd rswk-swf Psychologische Kriegführung (DE-588)4047710-1 gnd rswk-swf Propaganda (DE-588)4076374-2 gnd rswk-swf Golfkrieg 2003 (DE-588)4731075-3 gnd rswk-swf États-Unis rasuqam USA (DE-588)4078704-7 gnd rswk-swf USA (DE-588)4078704-7 g Massenmedien (DE-588)4037877-9 s Propaganda (DE-588)4076374-2 s Golfkrieg 2003 (DE-588)4731075-3 s DE-604 Psychologische Kriegführung (DE-588)4047710-1 s DE-188 |
| spellingShingle | Rutherford, Paul 1944- Weapons of mass persuasion marketing the war against Iraq Désinformation rasuqam Golfoorlog (2003) gtt Guerre d'Irak (2003) rasuqam Guerre dans les médias Guerre de l'information rasuqam Guerre en Irak, 2003- Guerre en Irak, 2003- - Opinion publique Image médiatique rasuqam Massamedia gtt Oorlogspropaganda gtt Opinion publique américaine rasuqam Overreding gtt Politique gouvernementale rasuqam Propagande américaine rasuqam Propagande de guerre rasuqam Publieke opinie gtt Medien Iraq War, 2003- Iraq War, 2003- Public opinion War in mass media Massenmedien (DE-588)4037877-9 gnd Psychologische Kriegführung (DE-588)4047710-1 gnd Propaganda (DE-588)4076374-2 gnd Golfkrieg 2003 (DE-588)4731075-3 gnd |
| subject_GND | (DE-588)4037877-9 (DE-588)4047710-1 (DE-588)4076374-2 (DE-588)4731075-3 (DE-588)4078704-7 |
| title | Weapons of mass persuasion marketing the war against Iraq |
| title_auth | Weapons of mass persuasion marketing the war against Iraq |
| title_exact_search | Weapons of mass persuasion marketing the war against Iraq |
| title_full | Weapons of mass persuasion marketing the war against Iraq |
| title_fullStr | Weapons of mass persuasion marketing the war against Iraq |
| title_full_unstemmed | Weapons of mass persuasion marketing the war against Iraq |
| title_short | Weapons of mass persuasion |
| title_sort | weapons of mass persuasion marketing the war against iraq |
| title_sub | marketing the war against Iraq |
| topic | Désinformation rasuqam Golfoorlog (2003) gtt Guerre d'Irak (2003) rasuqam Guerre dans les médias Guerre de l'information rasuqam Guerre en Irak, 2003- Guerre en Irak, 2003- - Opinion publique Image médiatique rasuqam Massamedia gtt Oorlogspropaganda gtt Opinion publique américaine rasuqam Overreding gtt Politique gouvernementale rasuqam Propagande américaine rasuqam Propagande de guerre rasuqam Publieke opinie gtt Medien Iraq War, 2003- Iraq War, 2003- Public opinion War in mass media Massenmedien (DE-588)4037877-9 gnd Psychologische Kriegführung (DE-588)4047710-1 gnd Propaganda (DE-588)4076374-2 gnd Golfkrieg 2003 (DE-588)4731075-3 gnd |
| topic_facet | Désinformation Golfoorlog (2003) Guerre d'Irak (2003) Guerre dans les médias Guerre de l'information Guerre en Irak, 2003- Guerre en Irak, 2003- - Opinion publique Image médiatique Massamedia Oorlogspropaganda Opinion publique américaine Overreding Politique gouvernementale Propagande américaine Propagande de guerre Publieke opinie Medien Iraq War, 2003- Iraq War, 2003- Public opinion War in mass media Massenmedien Psychologische Kriegführung Propaganda Golfkrieg 2003 États-Unis USA |
| work_keys_str_mv | AT rutherfordpaul weaponsofmasspersuasionmarketingthewaragainstiraq |