Total relationship marketing: marketing strategy moving from the 4Ps - product, price, promotion, place - of traditional marketing management to the 30Rs - the thirty relationships - of a new marketing paradigm
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Amsterdam [u.a.]
Butterworth-Heinemann
2003
|
| Ausgabe: | 2. ed., repr. |
| Schlagworte: | |
| Beschreibung: | XIII, 350 S. Ill., graph. Darst. |
| ISBN: | 0750654074 |
Internformat
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| 245 | 1 | 0 | |a Total relationship marketing |b marketing strategy moving from the 4Ps - product, price, promotion, place - of traditional marketing management to the 30Rs - the thirty relationships - of a new marketing paradigm |c Evert Gummesson |
| 250 | |a 2. ed., repr. | ||
| 264 | 1 | |a Amsterdam [u.a.] |b Butterworth-Heinemann |c 2003 | |
| 300 | |a XIII, 350 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
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Datensatz im Suchindex
| _version_ | 1804132811227004928 |
|---|---|
| any_adam_object | |
| author | Gummesson, Evert |
| author_facet | Gummesson, Evert |
| author_role | aut |
| author_sort | Gummesson, Evert |
| author_variant | e g eg |
| building | Verbundindex |
| bvnumber | BV019371678 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.55 |
| callnumber-search | HF5415.55 |
| callnumber-sort | HF 45415.55 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)255474762 (DE-599)BVBBV019371678 |
| dewey-full | 658.812 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.812 |
| dewey-search | 658.812 |
| dewey-sort | 3658.812 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 2. ed., repr. |
| format | Book |
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| id | DE-604.BV019371678 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T19:58:45Z |
| institution | BVB |
| isbn | 0750654074 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-012835084 |
| oclc_num | 255474762 |
| open_access_boolean | |
| owner | DE-1102 DE-1049 |
| owner_facet | DE-1102 DE-1049 |
| physical | XIII, 350 S. Ill., graph. Darst. |
| publishDate | 2003 |
| publishDateSearch | 2003 |
| publishDateSort | 2003 |
| publisher | Butterworth-Heinemann |
| record_format | marc |
| spelling | Gummesson, Evert Verfasser aut Total relationship marketing marketing strategy moving from the 4Ps - product, price, promotion, place - of traditional marketing management to the 30Rs - the thirty relationships - of a new marketing paradigm Evert Gummesson 2. ed., repr. Amsterdam [u.a.] Butterworth-Heinemann 2003 XIII, 350 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing - Beziehungsmanagement Beziehungsmanagement (DE-588)4326109-7 gnd rswk-swf Beziehungsmarketing (DE-588)4789127-0 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Kundenmanagement (DE-588)4236865-0 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Unternehmen (DE-588)4061963-1 s Marketing (DE-588)4037589-4 s Kundenmanagement (DE-588)4236865-0 s Beziehungsmanagement (DE-588)4326109-7 s DE-604 Beziehungsmarketing (DE-588)4789127-0 s 1\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Gummesson, Evert Total relationship marketing marketing strategy moving from the 4Ps - product, price, promotion, place - of traditional marketing management to the 30Rs - the thirty relationships - of a new marketing paradigm Marketing - Beziehungsmanagement Beziehungsmanagement (DE-588)4326109-7 gnd Beziehungsmarketing (DE-588)4789127-0 gnd Unternehmen (DE-588)4061963-1 gnd Kundenmanagement (DE-588)4236865-0 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4326109-7 (DE-588)4789127-0 (DE-588)4061963-1 (DE-588)4236865-0 (DE-588)4037589-4 |
| title | Total relationship marketing marketing strategy moving from the 4Ps - product, price, promotion, place - of traditional marketing management to the 30Rs - the thirty relationships - of a new marketing paradigm |
| title_auth | Total relationship marketing marketing strategy moving from the 4Ps - product, price, promotion, place - of traditional marketing management to the 30Rs - the thirty relationships - of a new marketing paradigm |
| title_exact_search | Total relationship marketing marketing strategy moving from the 4Ps - product, price, promotion, place - of traditional marketing management to the 30Rs - the thirty relationships - of a new marketing paradigm |
| title_full | Total relationship marketing marketing strategy moving from the 4Ps - product, price, promotion, place - of traditional marketing management to the 30Rs - the thirty relationships - of a new marketing paradigm Evert Gummesson |
| title_fullStr | Total relationship marketing marketing strategy moving from the 4Ps - product, price, promotion, place - of traditional marketing management to the 30Rs - the thirty relationships - of a new marketing paradigm Evert Gummesson |
| title_full_unstemmed | Total relationship marketing marketing strategy moving from the 4Ps - product, price, promotion, place - of traditional marketing management to the 30Rs - the thirty relationships - of a new marketing paradigm Evert Gummesson |
| title_short | Total relationship marketing |
| title_sort | total relationship marketing marketing strategy moving from the 4ps product price promotion place of traditional marketing management to the 30rs the thirty relationships of a new marketing paradigm |
| title_sub | marketing strategy moving from the 4Ps - product, price, promotion, place - of traditional marketing management to the 30Rs - the thirty relationships - of a new marketing paradigm |
| topic | Marketing - Beziehungsmanagement Beziehungsmanagement (DE-588)4326109-7 gnd Beziehungsmarketing (DE-588)4789127-0 gnd Unternehmen (DE-588)4061963-1 gnd Kundenmanagement (DE-588)4236865-0 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing - Beziehungsmanagement Beziehungsmanagement Beziehungsmarketing Unternehmen Kundenmanagement Marketing |
| work_keys_str_mv | AT gummessonevert totalrelationshipmarketingmarketingstrategymovingfromthe4psproductpricepromotionplaceoftraditionalmarketingmanagementtothe30rsthethirtyrelationshipsofanewmarketingparadigm |