Building reputational capital: strategies for integrity and fair play that improve the bottom line
Gespeichert in:
1. Verfasser: | |
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Format: | Buch |
Sprache: | English |
Veröffentlicht: |
New York
Oxford Univ. Press
2004
|
Schlagworte: | |
Online-Zugang: | Table of contents Inhaltsverzeichnis |
Beschreibung: | Includes bibliographical references and index |
Beschreibung: | 227 S. |
ISBN: | 0195161386 |
Internformat
MARC
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245 | 1 | 0 | |a Building reputational capital |b strategies for integrity and fair play that improve the bottom line |c Kevin T. Jackson |
264 | 1 | |a New York |b Oxford Univ. Press |c 2004 | |
300 | |a 227 S. | ||
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500 | |a Includes bibliographical references and index | ||
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Datensatz im Suchindex
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adam_text | Contents
Acknowledgments ix
Introduction: The Economics of Character and Credibility 1
I. What Is Reputational Capital? 17
1. Switching to a New Paradigm 19
2. Getting a Handle on Reputational Capital 41
3. A Fresh Economic Concept with Strategic Significance 48
4. How to Gauge Reputational Capital 63
5. Integrity and Fair Play: Wellsprings of Reputation 11
6. Tallying Up Reputational Effects 85
7. Becoming a Zeta Firm: A Company of Character 90
II. How to Build and Sustain Reputational Capital 101
8. Generating Reputational Capital 103
9. Forging Reputation from Inside 113
10. Outside In Strategies 135
11. Harnessing Your Firm s Reputational Strengths 146
12. Strategies for Building Reputations across Cultures 153
13. Reputation Rescue 178
Conclusion 195
Notes 199
Bibliography 211
Index 219
|
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author | Jackson, Kevin T. |
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id | DE-604.BV019370399 |
illustrated | Not Illustrated |
indexdate | 2024-07-09T19:58:43Z |
institution | BVB |
isbn | 0195161386 |
language | English |
lccn | 2003025581 |
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owner_facet | DE-19 DE-BY-UBM |
physical | 227 S. |
publishDate | 2004 |
publishDateSearch | 2004 |
publishDateSort | 2004 |
publisher | Oxford Univ. Press |
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spelling | Jackson, Kevin T. Verfasser aut Building reputational capital strategies for integrity and fair play that improve the bottom line Kevin T. Jackson New York Oxford Univ. Press 2004 227 S. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Integrität (DE-588)4249063-7 gnd rswk-swf Unternehmensethik (DE-588)4202404-3 gnd rswk-swf Prestige (DE-588)4076334-1 gnd rswk-swf Unternehmensethik (DE-588)4202404-3 s Integrität (DE-588)4249063-7 s Prestige (DE-588)4076334-1 s DE-604 http://www.loc.gov/catdir/toc/ecip0411/2003025581.html Table of contents HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=012833860&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
spellingShingle | Jackson, Kevin T. Building reputational capital strategies for integrity and fair play that improve the bottom line Integrität (DE-588)4249063-7 gnd Unternehmensethik (DE-588)4202404-3 gnd Prestige (DE-588)4076334-1 gnd |
subject_GND | (DE-588)4249063-7 (DE-588)4202404-3 (DE-588)4076334-1 |
title | Building reputational capital strategies for integrity and fair play that improve the bottom line |
title_auth | Building reputational capital strategies for integrity and fair play that improve the bottom line |
title_exact_search | Building reputational capital strategies for integrity and fair play that improve the bottom line |
title_full | Building reputational capital strategies for integrity and fair play that improve the bottom line Kevin T. Jackson |
title_fullStr | Building reputational capital strategies for integrity and fair play that improve the bottom line Kevin T. Jackson |
title_full_unstemmed | Building reputational capital strategies for integrity and fair play that improve the bottom line Kevin T. Jackson |
title_short | Building reputational capital |
title_sort | building reputational capital strategies for integrity and fair play that improve the bottom line |
title_sub | strategies for integrity and fair play that improve the bottom line |
topic | Integrität (DE-588)4249063-7 gnd Unternehmensethik (DE-588)4202404-3 gnd Prestige (DE-588)4076334-1 gnd |
topic_facet | Integrität Unternehmensethik Prestige |
url | http://www.loc.gov/catdir/toc/ecip0411/2003025581.html http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=012833860&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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