Marketing for tourism:
Provides an introduction to the theory of marketing and its application in the various sectors of the travel and tourism industry.
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York
Prentice Hall
2004
|
| Edition: | 4th ed. |
| Subjects: | |
| Summary: | Provides an introduction to the theory of marketing and its application in the various sectors of the travel and tourism industry. |
| Item Description: | Includes bibliographical references and index. - Erscheint: April 2004 |
| Physical Description: | XVII, 510 S. zahlr. Ill. |
| ISBN: | 0273682296 |
Staff View
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| discipline | Wirtschaftswissenschaften Geographie |
| edition | 4th ed. |
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| illustrated | Illustrated |
| indexdate | 2024-07-09T19:58:14Z |
| institution | BVB |
| isbn | 0273682296 |
| language | English |
| lccn | 2004045152 |
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| physical | XVII, 510 S. zahlr. Ill. |
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| spelling | Holloway, J. Christopher Verfasser aut Marketing for tourism J. Christopher Holloway 4th ed. New York Prentice Hall 2004 XVII, 510 S. zahlr. Ill. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index. - Erscheint: April 2004 Provides an introduction to the theory of marketing and its application in the various sectors of the travel and tourism industry. Tourism Tourism Marketing Tourismus (DE-588)4018406-7 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Tourismus (DE-588)4018406-7 s Marketing (DE-588)4037589-4 s DE-604 |
| spellingShingle | Holloway, J. Christopher Marketing for tourism Tourism Tourism Marketing Tourismus (DE-588)4018406-7 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4018406-7 (DE-588)4037589-4 (DE-588)4143413-4 |
| title | Marketing for tourism |
| title_auth | Marketing for tourism |
| title_exact_search | Marketing for tourism |
| title_full | Marketing for tourism J. Christopher Holloway |
| title_fullStr | Marketing for tourism J. Christopher Holloway |
| title_full_unstemmed | Marketing for tourism J. Christopher Holloway |
| title_short | Marketing for tourism |
| title_sort | marketing for tourism |
| topic | Tourism Tourism Marketing Tourismus (DE-588)4018406-7 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Tourism Tourism Marketing Tourismus Marketing Aufsatzsammlung |
| work_keys_str_mv | AT hollowayjchristopher marketingfortourism |