Marketing for tourism:
Provides an introduction to the theory of marketing and its application in the various sectors of the travel and tourism industry.
Gespeichert in:
1. Verfasser: | |
---|---|
Format: | Buch |
Sprache: | English |
Veröffentlicht: |
New York
Prentice Hall
2004
|
Ausgabe: | 4th ed. |
Schlagworte: | |
Zusammenfassung: | Provides an introduction to the theory of marketing and its application in the various sectors of the travel and tourism industry. |
Beschreibung: | Includes bibliographical references and index. - Erscheint: April 2004 |
Beschreibung: | XVII, 510 S. zahlr. Ill. |
ISBN: | 0273682296 |
Internformat
MARC
LEADER | 00000nam a2200000zc 4500 | ||
---|---|---|---|
001 | BV019350019 | ||
003 | DE-604 | ||
005 | 00000000000000.0 | ||
007 | t | ||
008 | 040729s2004 xxua||| |||| 00||| eng d | ||
010 | |a 2004045152 | ||
020 | |a 0273682296 |9 0-273-68229-6 | ||
035 | |a (OCoLC)224170081 | ||
035 | |a (DE-599)BVBBV019350019 | ||
040 | |a DE-604 |b ger |e aacr | ||
041 | 0 | |a eng | |
044 | |a xxu |c US | ||
049 | |a DE-1049 | ||
050 | 0 | |a G155.A1 | |
082 | 0 | |a 338.4791 |2 22 | |
082 | 0 | |a 910/.68/8 |2 22 | |
082 | 0 | |a 338.4791068 |2 22 | |
084 | |a RB 10783 |0 (DE-625)142220:12857 |2 rvk | ||
100 | 1 | |a Holloway, J. Christopher |e Verfasser |4 aut | |
245 | 1 | 0 | |a Marketing for tourism |c J. Christopher Holloway |
250 | |a 4th ed. | ||
264 | 1 | |a New York |b Prentice Hall |c 2004 | |
300 | |a XVII, 510 S. |b zahlr. Ill. | ||
336 | |b txt |2 rdacontent | ||
337 | |b n |2 rdamedia | ||
338 | |b nc |2 rdacarrier | ||
500 | |a Includes bibliographical references and index. - Erscheint: April 2004 | ||
520 | 3 | |a Provides an introduction to the theory of marketing and its application in the various sectors of the travel and tourism industry. | |
650 | 4 | |a Tourism | |
650 | 4 | |a Tourism |x Marketing | |
650 | 0 | 7 | |a Tourismus |0 (DE-588)4018406-7 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
655 | 7 | |0 (DE-588)4143413-4 |a Aufsatzsammlung |2 gnd-content | |
689 | 0 | 0 | |a Tourismus |0 (DE-588)4018406-7 |D s |
689 | 0 | 1 | |a Marketing |0 (DE-588)4037589-4 |D s |
689 | 0 | |5 DE-604 | |
999 | |a oai:aleph.bib-bvb.de:BVB01-012814129 |
Datensatz im Suchindex
_version_ | 1804132779121704960 |
---|---|
any_adam_object | |
author | Holloway, J. Christopher |
author_facet | Holloway, J. Christopher |
author_role | aut |
author_sort | Holloway, J. Christopher |
author_variant | j c h jc jch |
building | Verbundindex |
bvnumber | BV019350019 |
callnumber-first | G - Geography, Anthropology, Recreation |
callnumber-label | G155 |
callnumber-raw | G155.A1 |
callnumber-search | G155.A1 |
callnumber-sort | G 3155 A1 |
callnumber-subject | G - General Geography |
classification_rvk | RB 10783 |
ctrlnum | (OCoLC)224170081 (DE-599)BVBBV019350019 |
dewey-full | 338.4791 910/.68/8 338.4791068 |
dewey-hundreds | 300 - Social sciences 900 - History & geography |
dewey-ones | 338 - Production 910 - Geography and travel |
dewey-raw | 338.4791 910/.68/8 338.4791068 |
dewey-search | 338.4791 910/.68/8 338.4791068 |
dewey-sort | 3338.4791 |
dewey-tens | 330 - Economics 910 - Geography and travel |
discipline | Wirtschaftswissenschaften Geographie |
edition | 4th ed. |
format | Book |
fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01547nam a2200469zc 4500</leader><controlfield tag="001">BV019350019</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">040729s2004 xxua||| |||| 00||| eng d</controlfield><datafield tag="010" ind1=" " ind2=" "><subfield code="a">2004045152</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0273682296</subfield><subfield code="9">0-273-68229-6</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)224170081</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV019350019</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">xxu</subfield><subfield code="c">US</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-1049</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">G155.A1</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">338.4791</subfield><subfield code="2">22</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">910/.68/8</subfield><subfield code="2">22</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">338.4791068</subfield><subfield code="2">22</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">RB 10783</subfield><subfield code="0">(DE-625)142220:12857</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Holloway, J. Christopher</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Marketing for tourism</subfield><subfield code="c">J. Christopher Holloway</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">4th ed.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">New York</subfield><subfield code="b">Prentice Hall</subfield><subfield code="c">2004</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XVII, 510 S.</subfield><subfield code="b">zahlr. Ill.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index. - Erscheint: April 2004</subfield></datafield><datafield tag="520" ind1="3" ind2=" "><subfield code="a">Provides an introduction to the theory of marketing and its application in the various sectors of the travel and tourism industry.</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Tourism</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Tourism</subfield><subfield code="x">Marketing</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Tourismus</subfield><subfield code="0">(DE-588)4018406-7</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4143413-4</subfield><subfield code="a">Aufsatzsammlung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Tourismus</subfield><subfield code="0">(DE-588)4018406-7</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-012814129</subfield></datafield></record></collection> |
genre | (DE-588)4143413-4 Aufsatzsammlung gnd-content |
genre_facet | Aufsatzsammlung |
id | DE-604.BV019350019 |
illustrated | Illustrated |
indexdate | 2024-07-09T19:58:14Z |
institution | BVB |
isbn | 0273682296 |
language | English |
lccn | 2004045152 |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-012814129 |
oclc_num | 224170081 |
open_access_boolean | |
owner | DE-1049 |
owner_facet | DE-1049 |
physical | XVII, 510 S. zahlr. Ill. |
publishDate | 2004 |
publishDateSearch | 2004 |
publishDateSort | 2004 |
publisher | Prentice Hall |
record_format | marc |
spelling | Holloway, J. Christopher Verfasser aut Marketing for tourism J. Christopher Holloway 4th ed. New York Prentice Hall 2004 XVII, 510 S. zahlr. Ill. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index. - Erscheint: April 2004 Provides an introduction to the theory of marketing and its application in the various sectors of the travel and tourism industry. Tourism Tourism Marketing Tourismus (DE-588)4018406-7 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Tourismus (DE-588)4018406-7 s Marketing (DE-588)4037589-4 s DE-604 |
spellingShingle | Holloway, J. Christopher Marketing for tourism Tourism Tourism Marketing Tourismus (DE-588)4018406-7 gnd Marketing (DE-588)4037589-4 gnd |
subject_GND | (DE-588)4018406-7 (DE-588)4037589-4 (DE-588)4143413-4 |
title | Marketing for tourism |
title_auth | Marketing for tourism |
title_exact_search | Marketing for tourism |
title_full | Marketing for tourism J. Christopher Holloway |
title_fullStr | Marketing for tourism J. Christopher Holloway |
title_full_unstemmed | Marketing for tourism J. Christopher Holloway |
title_short | Marketing for tourism |
title_sort | marketing for tourism |
topic | Tourism Tourism Marketing Tourismus (DE-588)4018406-7 gnd Marketing (DE-588)4037589-4 gnd |
topic_facet | Tourism Tourism Marketing Tourismus Marketing Aufsatzsammlung |
work_keys_str_mv | AT hollowayjchristopher marketingfortourism |