Strategic marketing problems: cases and comments
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Upper Saddle River, NJ
Pearson/Prentice Hall
2004
|
| Ausgabe: | 10. ed., international ed. |
| Schlagworte: | |
| Beschreibung: | VIII, 696 S. Ill., graph. Darst. |
| ISBN: | 0131230301 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV019347302 | ||
| 003 | DE-604 | ||
| 005 | 20090904 | ||
| 007 | t | ||
| 008 | 040727s2004 ad|| |||| 00||| eng d | ||
| 020 | |a 0131230301 |9 0-13-123030-1 | ||
| 035 | |a (OCoLC)51817272 | ||
| 035 | |a (DE-599)BVBBV019347302 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
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| 050 | 0 | |a HF5415.135 | |
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| 084 | |a QP 690 |0 (DE-625)141924: |2 rvk | ||
| 100 | 1 | |a Kerin, Roger A. |d 1947- |e Verfasser |0 (DE-588)132951606 |4 aut | |
| 245 | 1 | 0 | |a Strategic marketing problems |b cases and comments |c Roger A. Kerin ; Robert A. Peterson |
| 250 | |a 10. ed., international ed. | ||
| 264 | 1 | |a Upper Saddle River, NJ |b Pearson/Prentice Hall |c 2004 | |
| 300 | |a VIII, 696 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Marketing - Gestion - Cas, Études de | |
| 650 | 4 | |a Marketing - Prise de décision - Cas, Études de | |
| 650 | 4 | |a Marketing |x Decision making |v Case studies | |
| 650 | 4 | |a Marketing |x Management |v Case studies | |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketingstrategie |0 (DE-588)4120697-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Strategisches Management |0 (DE-588)4124261-0 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4522595-3 |a Fallstudiensammlung |2 gnd-content | |
| 689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | 1 | |a Strategisches Management |0 (DE-588)4124261-0 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Marketingstrategie |0 (DE-588)4120697-6 |D s |
| 689 | 1 | |8 1\p |5 DE-604 | |
| 700 | 1 | |a Peterson, Robert A. |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-012811547 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804132775066861568 |
|---|---|
| any_adam_object | |
| author | Kerin, Roger A. 1947- Peterson, Robert A. |
| author_GND | (DE-588)132951606 |
| author_facet | Kerin, Roger A. 1947- Peterson, Robert A. |
| author_role | aut aut |
| author_sort | Kerin, Roger A. 1947- |
| author_variant | r a k ra rak r a p ra rap |
| building | Verbundindex |
| bvnumber | BV019347302 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.135 |
| callnumber-search | HF5415.135 |
| callnumber-sort | HF 45415.135 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 690 |
| ctrlnum | (OCoLC)51817272 (DE-599)BVBBV019347302 |
| dewey-full | 658.8/02 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/02 |
| dewey-search | 658.8/02 |
| dewey-sort | 3658.8 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 10. ed., international ed. |
| format | Book |
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| indexdate | 2024-07-09T19:58:10Z |
| institution | BVB |
| isbn | 0131230301 |
| language | English |
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| physical | VIII, 696 S. Ill., graph. Darst. |
| publishDate | 2004 |
| publishDateSearch | 2004 |
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| publisher | Pearson/Prentice Hall |
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| spelling | Kerin, Roger A. 1947- Verfasser (DE-588)132951606 aut Strategic marketing problems cases and comments Roger A. Kerin ; Robert A. Peterson 10. ed., international ed. Upper Saddle River, NJ Pearson/Prentice Hall 2004 VIII, 696 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing - Gestion - Cas, Études de Marketing - Prise de décision - Cas, Études de Marketing Decision making Case studies Marketing Management Case studies Marketing (DE-588)4037589-4 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Marketing (DE-588)4037589-4 s Strategisches Management (DE-588)4124261-0 s DE-604 Marketingstrategie (DE-588)4120697-6 s 1\p DE-604 Peterson, Robert A. Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Kerin, Roger A. 1947- Peterson, Robert A. Strategic marketing problems cases and comments Marketing - Gestion - Cas, Études de Marketing - Prise de décision - Cas, Études de Marketing Decision making Case studies Marketing Management Case studies Marketing (DE-588)4037589-4 gnd Marketingstrategie (DE-588)4120697-6 gnd Strategisches Management (DE-588)4124261-0 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4120697-6 (DE-588)4124261-0 (DE-588)4522595-3 |
| title | Strategic marketing problems cases and comments |
| title_auth | Strategic marketing problems cases and comments |
| title_exact_search | Strategic marketing problems cases and comments |
| title_full | Strategic marketing problems cases and comments Roger A. Kerin ; Robert A. Peterson |
| title_fullStr | Strategic marketing problems cases and comments Roger A. Kerin ; Robert A. Peterson |
| title_full_unstemmed | Strategic marketing problems cases and comments Roger A. Kerin ; Robert A. Peterson |
| title_short | Strategic marketing problems |
| title_sort | strategic marketing problems cases and comments |
| title_sub | cases and comments |
| topic | Marketing - Gestion - Cas, Études de Marketing - Prise de décision - Cas, Études de Marketing Decision making Case studies Marketing Management Case studies Marketing (DE-588)4037589-4 gnd Marketingstrategie (DE-588)4120697-6 gnd Strategisches Management (DE-588)4124261-0 gnd |
| topic_facet | Marketing - Gestion - Cas, Études de Marketing - Prise de décision - Cas, Études de Marketing Decision making Case studies Marketing Management Case studies Marketing Marketingstrategie Strategisches Management Fallstudiensammlung |
| work_keys_str_mv | AT kerinrogera strategicmarketingproblemscasesandcomments AT petersonroberta strategicmarketingproblemscasesandcomments |