Corporate branding: the development of corporate associations and their influence on stakeholder reactions
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Rotterdam
ERIM
2004
|
| Schriftenreihe: | ERIM Ph.D. series Research in Management
39 |
| Schlagworte: | |
| Beschreibung: | Zugl.: Rotterdam, Erasmus Univ., Diss., 2004 |
| Beschreibung: | VIII, 221 S. graph. Darst. |
| ISBN: | 9058920658 |
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| illustrated | Illustrated |
| indexdate | 2024-07-09T19:58:04Z |
| institution | BVB |
| isbn | 9058920658 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-012807746 |
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| physical | VIII, 221 S. graph. Darst. |
| publishDate | 2004 |
| publishDateSearch | 2004 |
| publishDateSort | 2004 |
| publisher | ERIM |
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| series | ERIM Ph.D. series Research in Management |
| series2 | ERIM Ph.D. series Research in Management |
| spelling | Berens, Guido Verfasser aut Corporate branding the development of corporate associations and their influence on stakeholder reactions Guido A. J. M. Berens Rotterdam ERIM 2004 VIII, 221 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier ERIM Ph.D. series Research in Management 39 Zugl.: Rotterdam, Erasmus Univ., Diss., 2004 Corporate identity swd Firma swd Markenpolitik swd Stakeholder swd (DE-588)4113937-9 Hochschulschrift gnd-content ERIM Ph.D. series Research in Management 39 (DE-604)BV013403788 39 |
| spellingShingle | Berens, Guido Corporate branding the development of corporate associations and their influence on stakeholder reactions ERIM Ph.D. series Research in Management Corporate identity swd Firma swd Markenpolitik swd Stakeholder swd |
| subject_GND | (DE-588)4113937-9 |
| title | Corporate branding the development of corporate associations and their influence on stakeholder reactions |
| title_auth | Corporate branding the development of corporate associations and their influence on stakeholder reactions |
| title_exact_search | Corporate branding the development of corporate associations and their influence on stakeholder reactions |
| title_full | Corporate branding the development of corporate associations and their influence on stakeholder reactions Guido A. J. M. Berens |
| title_fullStr | Corporate branding the development of corporate associations and their influence on stakeholder reactions Guido A. J. M. Berens |
| title_full_unstemmed | Corporate branding the development of corporate associations and their influence on stakeholder reactions Guido A. J. M. Berens |
| title_short | Corporate branding |
| title_sort | corporate branding the development of corporate associations and their influence on stakeholder reactions |
| title_sub | the development of corporate associations and their influence on stakeholder reactions |
| topic | Corporate identity swd Firma swd Markenpolitik swd Stakeholder swd |
| topic_facet | Corporate identity Firma Markenpolitik Stakeholder Hochschulschrift |
| volume_link | (DE-604)BV013403788 |
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