Marketing research:
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Reading, Mass. [u.a.]
Addison-Wesley
1998
|
| Schlagworte: | |
| Beschreibung: | XX, 780 S. |
| ISBN: | 0321014162 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV019339185 | ||
| 003 | DE-604 | ||
| 005 | 20040922 | ||
| 007 | t | ||
| 008 | 040719s1998 xxu |||| 00||| eng d | ||
| 020 | |a 0321014162 |9 0-321-01416-2 | ||
| 035 | |a (OCoLC)318236423 | ||
| 035 | |a (DE-599)BVBBV019339185 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
| 044 | |a xxu |c XD-US | ||
| 049 | |a DE-859 |a DE-739 |a DE-1049 |a DE-521 |a DE-634 |a DE-83 |a DE-188 |a DE-N2 | ||
| 050 | 0 | |a HF5415.2.L3883 1998 | |
| 082 | 0 | |a 658.8/3 21 | |
| 082 | 0 | |a 658.83 |b L235 | |
| 084 | |a QP 611 |0 (DE-625)141908: |2 rvk | ||
| 100 | 1 | |a Lehmann, Donald R. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Marketing research |c Donald R. Lehmann ; Sunil Gupta ; Joel H. Steckel |
| 264 | 1 | |a Reading, Mass. [u.a.] |b Addison-Wesley |c 1998 | |
| 300 | |a XX, 780 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Mercadeo - Investigaciones | |
| 650 | 4 | |a Marketing research | |
| 650 | 0 | 7 | |a Marktforschung |0 (DE-588)4037630-8 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketingforschung |0 (DE-588)4200055-5 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Marktforschung |0 (DE-588)4037630-8 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Marketingforschung |0 (DE-588)4200055-5 |D s |
| 689 | 1 | |5 DE-188 | |
| 700 | 1 | |a Gupta, Sunil |e Verfasser |4 aut | |
| 700 | 1 | |a Steckel, Joel H. |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-012803816 | ||
Datensatz im Suchindex
| _version_ | 1804132762457735168 |
|---|---|
| any_adam_object | |
| author | Lehmann, Donald R. Gupta, Sunil Steckel, Joel H. |
| author_facet | Lehmann, Donald R. Gupta, Sunil Steckel, Joel H. |
| author_role | aut aut aut |
| author_sort | Lehmann, Donald R. |
| author_variant | d r l dr drl s g sg j h s jh jhs |
| building | Verbundindex |
| bvnumber | BV019339185 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.2.L3883 1998 |
| callnumber-search | HF5415.2.L3883 1998 |
| callnumber-sort | HF 45415.2 L3883 41998 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 611 |
| ctrlnum | (OCoLC)318236423 (DE-599)BVBBV019339185 |
| dewey-full | 658.8/321 658.83 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/3 21 658.83 |
| dewey-search | 658.8/3 21 658.83 |
| dewey-sort | 3658.8 13 221 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV019339185 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T19:57:58Z |
| institution | BVB |
| isbn | 0321014162 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-012803816 |
| oclc_num | 318236423 |
| open_access_boolean | |
| owner | DE-859 DE-739 DE-1049 DE-521 DE-634 DE-83 DE-188 DE-N2 |
| owner_facet | DE-859 DE-739 DE-1049 DE-521 DE-634 DE-83 DE-188 DE-N2 |
| physical | XX, 780 S. |
| publishDate | 1998 |
| publishDateSearch | 1998 |
| publishDateSort | 1998 |
| publisher | Addison-Wesley |
| record_format | marc |
| spelling | Lehmann, Donald R. Verfasser aut Marketing research Donald R. Lehmann ; Sunil Gupta ; Joel H. Steckel Reading, Mass. [u.a.] Addison-Wesley 1998 XX, 780 S. txt rdacontent n rdamedia nc rdacarrier Mercadeo - Investigaciones Marketing research Marktforschung (DE-588)4037630-8 gnd rswk-swf Marketingforschung (DE-588)4200055-5 gnd rswk-swf Marktforschung (DE-588)4037630-8 s DE-604 Marketingforschung (DE-588)4200055-5 s DE-188 Gupta, Sunil Verfasser aut Steckel, Joel H. Verfasser aut |
| spellingShingle | Lehmann, Donald R. Gupta, Sunil Steckel, Joel H. Marketing research Mercadeo - Investigaciones Marketing research Marktforschung (DE-588)4037630-8 gnd Marketingforschung (DE-588)4200055-5 gnd |
| subject_GND | (DE-588)4037630-8 (DE-588)4200055-5 |
| title | Marketing research |
| title_auth | Marketing research |
| title_exact_search | Marketing research |
| title_full | Marketing research Donald R. Lehmann ; Sunil Gupta ; Joel H. Steckel |
| title_fullStr | Marketing research Donald R. Lehmann ; Sunil Gupta ; Joel H. Steckel |
| title_full_unstemmed | Marketing research Donald R. Lehmann ; Sunil Gupta ; Joel H. Steckel |
| title_short | Marketing research |
| title_sort | marketing research |
| topic | Mercadeo - Investigaciones Marketing research Marktforschung (DE-588)4037630-8 gnd Marketingforschung (DE-588)4200055-5 gnd |
| topic_facet | Mercadeo - Investigaciones Marketing research Marktforschung Marketingforschung |
| work_keys_str_mv | AT lehmanndonaldr marketingresearch AT guptasunil marketingresearch AT steckeljoelh marketingresearch |