APA (7th ed.) Citation

(2004). Services marketing: People, technology, strategy (5. ed.). Pearson Prentice Hall.

Chicago Style (17th ed.) Citation

Services Marketing: People, Technology, Strategy. 5. ed. Upper Saddle River, NJ: Pearson Prentice Hall, 2004.

MLA (9th ed.) Citation

Services Marketing: People, Technology, Strategy. 5. ed. Pearson Prentice Hall, 2004.