Services marketing: people, technology, strategy
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Upper Saddle River, NJ
Pearson Prentice Hall
2004
|
| Ausgabe: | 5. ed. |
| Schlagworte: | |
| Beschreibung: | XVIII, 652 S. Ill., graph. Darst. |
| ISBN: | 0131138650 |
Internformat
MARC
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| 245 | 1 | 0 | |a Services marketing |b people, technology, strategy |c Christopher Lovelock ; Jochen Wirtz |
| 250 | |a 5. ed. | ||
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Datensatz im Suchindex
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| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 5. ed. |
| format | Book |
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| id | DE-604.BV019336387 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T19:57:55Z |
| institution | BVB |
| isbn | 0131138650 |
| language | English |
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| physical | XVIII, 652 S. Ill., graph. Darst. |
| publishDate | 2004 |
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| spelling | Services marketing people, technology, strategy Christopher Lovelock ; Jochen Wirtz 5. ed. Upper Saddle River, NJ Pearson Prentice Hall 2004 XVIII, 652 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Dienstensector gtt Marketing gtt Professions libérales - Marketing Services (Industrie) - Marketing Professions Marketing Service industries Marketing Markterschließung (DE-588)4114519-7 gnd rswk-swf Dienstleistungsbetrieb (DE-588)4012181-1 gnd rswk-swf Marktsegmentierung (DE-588)4037644-8 gnd rswk-swf Marketing-Mix (DE-588)4168908-2 gnd rswk-swf Dienstleistung (DE-588)4012178-1 gnd rswk-swf Dienstleistungssektor (DE-588)4012183-5 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf 1\p (DE-588)4123623-3 Lehrbuch gnd-content Marketing (DE-588)4037589-4 s Dienstleistungssektor (DE-588)4012183-5 s DE-604 Dienstleistung (DE-588)4012178-1 s 2\p DE-604 Dienstleistungsbetrieb (DE-588)4012181-1 s 3\p DE-604 Marketing-Mix (DE-588)4168908-2 s 4\p DE-604 Marktsegmentierung (DE-588)4037644-8 s 5\p DE-604 Markterschließung (DE-588)4114519-7 s 6\p DE-604 Lovelock, Christopher H. 1940-2008 Sonstige (DE-588)133426262 oth Wirtz, Jochen Sonstige (DE-588)14257144X oth 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 4\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 5\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 6\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Services marketing people, technology, strategy Dienstensector gtt Marketing gtt Professions libérales - Marketing Services (Industrie) - Marketing Professions Marketing Service industries Marketing Markterschließung (DE-588)4114519-7 gnd Dienstleistungsbetrieb (DE-588)4012181-1 gnd Marktsegmentierung (DE-588)4037644-8 gnd Marketing-Mix (DE-588)4168908-2 gnd Dienstleistung (DE-588)4012178-1 gnd Dienstleistungssektor (DE-588)4012183-5 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4114519-7 (DE-588)4012181-1 (DE-588)4037644-8 (DE-588)4168908-2 (DE-588)4012178-1 (DE-588)4012183-5 (DE-588)4037589-4 (DE-588)4123623-3 |
| title | Services marketing people, technology, strategy |
| title_auth | Services marketing people, technology, strategy |
| title_exact_search | Services marketing people, technology, strategy |
| title_full | Services marketing people, technology, strategy Christopher Lovelock ; Jochen Wirtz |
| title_fullStr | Services marketing people, technology, strategy Christopher Lovelock ; Jochen Wirtz |
| title_full_unstemmed | Services marketing people, technology, strategy Christopher Lovelock ; Jochen Wirtz |
| title_short | Services marketing |
| title_sort | services marketing people technology strategy |
| title_sub | people, technology, strategy |
| topic | Dienstensector gtt Marketing gtt Professions libérales - Marketing Services (Industrie) - Marketing Professions Marketing Service industries Marketing Markterschließung (DE-588)4114519-7 gnd Dienstleistungsbetrieb (DE-588)4012181-1 gnd Marktsegmentierung (DE-588)4037644-8 gnd Marketing-Mix (DE-588)4168908-2 gnd Dienstleistung (DE-588)4012178-1 gnd Dienstleistungssektor (DE-588)4012183-5 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Dienstensector Marketing Professions libérales - Marketing Services (Industrie) - Marketing Professions Marketing Service industries Marketing Markterschließung Dienstleistungsbetrieb Marktsegmentierung Marketing-Mix Dienstleistung Dienstleistungssektor Lehrbuch |
| work_keys_str_mv | AT lovelockchristopherh servicesmarketingpeopletechnologystrategy AT wirtzjochen servicesmarketingpeopletechnologystrategy |