APA-Zitierstil (7. Ausg.)

(2004). Services marketing: People, technology, strategy (5. ed.). Pearson Prentice Hall.

Chicago-Zitierstil (17. Ausg.)

Services Marketing: People, Technology, Strategy. 5. ed. Upper Saddle River, NJ: Pearson Prentice Hall, 2004.

MLA-Zitierstil (9. Ausg.)

Services Marketing: People, Technology, Strategy. 5. ed. Pearson Prentice Hall, 2004.