Diversity in advertising: broadening the scope of research directions
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Mahwah, N.J. [u.a.]
Erlbaum
2004
|
| Schriftenreihe: | Advertising and consumer psychology
|
| Schlagworte: | |
| Online-Zugang: | Table of contents Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and indexes |
| Beschreibung: | XXI, 447 S. graph. Darst. |
| ISBN: | 0805847944 |
Internformat
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| 650 | 4 | |a Psychologie | |
| 650 | 4 | |a Advertising |x Psychological aspects | |
| 650 | 4 | |a Communication in marketing | |
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Datensatz im Suchindex
| _version_ | 1804132727720509440 |
|---|---|
| adam_text | Contents
Contributors xi
Preface xiii
I. Historical Perspectives on Diversity and Advertising: Where We ve
Been and Where We re Going
1 Diversity in Advertising: A Summary and Research Agenda 3
Wei Na Lee, Jerome D. Williams, and Carrie La Ferle
2 Science for Sale: Psychology s Earliest Adventures
in American Advertising 21
Ludy T. Benjamin, Jr.
II. The Dark Side of Diversity in Advertising: Discrimination,
Prejudice, and Bias
3 On the Predictive Utility of the Implicit Association Test: Current
Research and Future Directions 43
Michael J. Sargent
4 Demystifying the Nonconscious: Unintentional Discrimination
in Society and the Media 59
Robert W. Livingston
5 Interethnic Ideology in Advertising: A Social
Psychological Perspective 75
Christopher Wolsko, Bernadette Park,
Charles M. Judd, and Bernd Wittenbrink
6 It s Not Just What You Think, It s Also How You Think: Prejudice
as Biased Information Processing 93
Patrick T. Vargas, Denise Sekaquaptewa, and William von Hippel
7 The Transmission of Prejudice: What Do Our Marketing
Strategies Really Reinforce? 121
David W. Schumann
vii
viii CONTENTS
8 When Perceptions Affect Broadcasting in the Public Interest:
Advertising Media Buyers as an Economic Hurdle for
Black Oriented Radio Stations 133
Caryl A. Cooper
III. The Influencing Role of Language in Diversity in Advertising
9 Language in Multicultural Advertising: Words and
Cognitive Structure 153
David Luna and Laura A. Peracchio
10 Ethnic Influences on Communication Patterns: Word of Mouth
and Traditional and Nontraditional Media Usage 177
Wei Na Lee, Carrie La Ferle, and Marye Tharp
11 Discovering Brand Equity Through Psycholinguistic Methods 201
Robert Pennington
IV. The Influencing Role of Social and Information Contexts in
Diversity in Advertising
12 Consumer Distinctiveness and Advertising Persuasion 217
Sony a A. Grier and Anne M. Brumbaugh
13 Diversity in Advertising: The Influence of Contextual
Conditioning Effects on Attitudes 237
Johan de Heer, Sjaak (J.) G. Bloem, and Sofie E. W. M. Paijmans
V. The Influencing Role of Source Effects in Diversity in Advertising
14 Style or Substance? Viewers Reactions to Spokesperson s
Race in Advertising 247
Joan Scattone Spira and Tommy E. Whittler
15 Moving Beyond Race: The Role of Ethnic Identity in Evaluating
Celebrity Endorsers 259
Devon DelVecchio and Ronald C. Goodstein
16 Michael Jordan Who? The Impact of Other Race Contact in
Celebrity Endorser Recognition 279
Geraldine R. Henderson and Jerome D. Williams
VI. Broadening the Concept of Diversity: Going Beyond Black
and White
17 Diversity: Population Versus Market 301
Geraldine Fennell and Joel Saegert
CONTENTS ix
18 It Must Be the Cues: Racial Differences in Adolescents Responses
to Culturally Embedded Ads 319
Osei Appiah
19 The Case for Separation of Asian American Ethnic Groups as We
Consider Our Target Market Strategies 341
David W. Schumann, Jinkook Lee, and Kittichai Watchravesringkan
20 Mainstream Marketers Advertise to Gays and Lesbians: Strategic
Issues and Research Agenda 357
Timothy B. Greenlee
21 Targeting Consumer Segments Based on Sexual Orientation: Can
Advertisers Swing Both Ways? 369
Gillian K. Oakenfull
22 Health Promotion and Interactive Technology: Do Gender
Differences Matter in Message Design? 383
Patricia A. Stout and Jorge Villegas
23 The Presence of Religious Symbols and Values in Advertising 401
David Fairfield and Madeline Johnson
24 Ethics, Machiavellianism, and Social Values: Implications
for Advertising 409
Swee Hoon Ang and Jerome D. Williams
Author Index 423
Subject Index 439
|
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| id | DE-604.BV019313633 |
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| indexdate | 2024-07-09T19:57:25Z |
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| isbn | 0805847944 |
| language | English |
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| spelling | Diversity in advertising broadening the scope of research directions ed. by Jerome D. Williams ... Mahwah, N.J. [u.a.] Erlbaum 2004 XXI, 447 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Advertising and consumer psychology Includes bibliographical references and indexes Communication en marketing Consommateurs - Attitudes Culturele verschillen gtt Psychologische aspecten gtt Publicité - Aspect psychologique Reclame gtt Psychologie Advertising Psychological aspects Communication in marketing Consumers Attitudes Werbung (DE-588)4065541-6 gnd rswk-swf Soziale Ungleichheit (DE-588)4055736-4 gnd rswk-swf USA (DE-588)4078704-7 gnd rswk-swf (DE-588)1071861417 Konferenzschrift 1999 San Antonio Tex. gnd-content USA (DE-588)4078704-7 g Soziale Ungleichheit (DE-588)4055736-4 s Werbung (DE-588)4065541-6 s DE-604 Williams, Jerome D. 1947- Sonstige (DE-588)170848760 oth http://www.loc.gov/catdir/toc/ecip0410/2003022327.html Table of contents HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=012781308&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Diversity in advertising broadening the scope of research directions Communication en marketing Consommateurs - Attitudes Culturele verschillen gtt Psychologische aspecten gtt Publicité - Aspect psychologique Reclame gtt Psychologie Advertising Psychological aspects Communication in marketing Consumers Attitudes Werbung (DE-588)4065541-6 gnd Soziale Ungleichheit (DE-588)4055736-4 gnd |
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| title | Diversity in advertising broadening the scope of research directions |
| title_auth | Diversity in advertising broadening the scope of research directions |
| title_exact_search | Diversity in advertising broadening the scope of research directions |
| title_full | Diversity in advertising broadening the scope of research directions ed. by Jerome D. Williams ... |
| title_fullStr | Diversity in advertising broadening the scope of research directions ed. by Jerome D. Williams ... |
| title_full_unstemmed | Diversity in advertising broadening the scope of research directions ed. by Jerome D. Williams ... |
| title_short | Diversity in advertising |
| title_sort | diversity in advertising broadening the scope of research directions |
| title_sub | broadening the scope of research directions |
| topic | Communication en marketing Consommateurs - Attitudes Culturele verschillen gtt Psychologische aspecten gtt Publicité - Aspect psychologique Reclame gtt Psychologie Advertising Psychological aspects Communication in marketing Consumers Attitudes Werbung (DE-588)4065541-6 gnd Soziale Ungleichheit (DE-588)4055736-4 gnd |
| topic_facet | Communication en marketing Consommateurs - Attitudes Culturele verschillen Psychologische aspecten Publicité - Aspect psychologique Reclame Psychologie Advertising Psychological aspects Communication in marketing Consumers Attitudes Werbung Soziale Ungleichheit USA Konferenzschrift 1999 San Antonio Tex. |
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