Beyond branding: [how the new values of transparency and integrity are changing the world of brands]
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
London [u.a.]
Kogan Page
2003
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Online-Zugang: | Table of contents |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | XVIII, 236 S. Ill. |
| ISBN: | 0749441151 |
Internformat
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| 245 | 1 | 0 | |a Beyond branding |b [how the new values of transparency and integrity are changing the world of brands] |c ed. by Nicholas Ind |
| 250 | |a 1. publ. | ||
| 264 | 1 | |a London [u.a.] |b Kogan Page |c 2003 | |
| 300 | |a XVIII, 236 S. |b Ill. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Brand choice | |
| 650 | 4 | |a Brand name products | |
| 650 | 4 | |a Branding (Marketing) | |
| 650 | 4 | |a Product management | |
| 650 | 0 | 7 | |a Wirtschaftsethik |0 (DE-588)4066439-9 |2 gnd |9 rswk-swf |
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| 700 | 1 | |a Ind, Nicholas |e Sonstige |4 oth | |
| 856 | 4 | |u http://www.loc.gov/catdir/toc/ecip047/2003018047.html |3 Table of contents | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-012781305 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
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| isbn | 0749441151 |
| language | English |
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| physical | XVIII, 236 S. Ill. |
| publishDate | 2003 |
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| spelling | Beyond branding [how the new values of transparency and integrity are changing the world of brands] ed. by Nicholas Ind 1. publ. London [u.a.] Kogan Page 2003 XVIII, 236 S. Ill. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Brand choice Brand name products Branding (Marketing) Product management Wirtschaftsethik (DE-588)4066439-9 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Markenpolitik (DE-588)4144679-3 s Wirtschaftsethik (DE-588)4066439-9 s 1\p DE-604 Ind, Nicholas Sonstige oth http://www.loc.gov/catdir/toc/ecip047/2003018047.html Table of contents 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Beyond branding [how the new values of transparency and integrity are changing the world of brands] Brand choice Brand name products Branding (Marketing) Product management Wirtschaftsethik (DE-588)4066439-9 gnd Markenpolitik (DE-588)4144679-3 gnd |
| subject_GND | (DE-588)4066439-9 (DE-588)4144679-3 (DE-588)4143413-4 |
| title | Beyond branding [how the new values of transparency and integrity are changing the world of brands] |
| title_auth | Beyond branding [how the new values of transparency and integrity are changing the world of brands] |
| title_exact_search | Beyond branding [how the new values of transparency and integrity are changing the world of brands] |
| title_full | Beyond branding [how the new values of transparency and integrity are changing the world of brands] ed. by Nicholas Ind |
| title_fullStr | Beyond branding [how the new values of transparency and integrity are changing the world of brands] ed. by Nicholas Ind |
| title_full_unstemmed | Beyond branding [how the new values of transparency and integrity are changing the world of brands] ed. by Nicholas Ind |
| title_short | Beyond branding |
| title_sort | beyond branding how the new values of transparency and integrity are changing the world of brands |
| title_sub | [how the new values of transparency and integrity are changing the world of brands] |
| topic | Brand choice Brand name products Branding (Marketing) Product management Wirtschaftsethik (DE-588)4066439-9 gnd Markenpolitik (DE-588)4144679-3 gnd |
| topic_facet | Brand choice Brand name products Branding (Marketing) Product management Wirtschaftsethik Markenpolitik Aufsatzsammlung |
| url | http://www.loc.gov/catdir/toc/ecip047/2003018047.html |
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