Marketing to generation X:
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York u.a.
Lexington Books
1995
|
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | XI, 175 S. Ill., graph. Darst. |
| ISBN: | 0029265452 |
Staff View
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Record in the Search Index
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| adam_text | Contents
Foreword by Bob Guccione, Jr. vii
1. How I Got Started 1
2. Why Bother? 11
3. What Did We Do to Deserve Them? 27
4. Diversity Reigns! 51
5. Mass Media: The Wonder Years 63
6. Growing Up X: Rumor, Scandal, and Trash TV 85
7. Interactivity and the New Media 113
8. Consumer Behavior: Choosing Brand X 129
9. Future X: Implications for Marketing. 151
10. The Future of Advertising 163
References 169
Index 173
Acknowledgments 177
v
|
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| discipline | Wirtschaftswissenschaften |
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| indexdate | 2024-07-09T19:43:47Z |
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| isbn | 0029265452 |
| language | English |
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| spelling | Ritchie, Karen Verfasser aut Marketing to generation X Karen Ritchie New York u.a. Lexington Books 1995 XI, 175 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Jongeren gtt Marketing gtt Generation X Marketing Young consumers Erwachsener 18-35 Jahre (DE-588)4333485-4 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Zielgruppe (DE-588)4117714-9 gnd rswk-swf USA (DE-588)4078704-7 gnd rswk-swf USA (DE-588)4078704-7 g Erwachsener 18-35 Jahre (DE-588)4333485-4 s Zielgruppe (DE-588)4117714-9 s Marketing (DE-588)4037589-4 s DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=012047298&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Ritchie, Karen Marketing to generation X Jongeren gtt Marketing gtt Generation X Marketing Young consumers Erwachsener 18-35 Jahre (DE-588)4333485-4 gnd Marketing (DE-588)4037589-4 gnd Zielgruppe (DE-588)4117714-9 gnd |
| subject_GND | (DE-588)4333485-4 (DE-588)4037589-4 (DE-588)4117714-9 (DE-588)4078704-7 |
| title | Marketing to generation X |
| title_auth | Marketing to generation X |
| title_exact_search | Marketing to generation X |
| title_full | Marketing to generation X Karen Ritchie |
| title_fullStr | Marketing to generation X Karen Ritchie |
| title_full_unstemmed | Marketing to generation X Karen Ritchie |
| title_short | Marketing to generation X |
| title_sort | marketing to generation x |
| topic | Jongeren gtt Marketing gtt Generation X Marketing Young consumers Erwachsener 18-35 Jahre (DE-588)4333485-4 gnd Marketing (DE-588)4037589-4 gnd Zielgruppe (DE-588)4117714-9 gnd |
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