Marketing to generation X:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York u.a.
Lexington Books
1995
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XI, 175 S. Ill., graph. Darst. |
| ISBN: | 0029265452 |
Internformat
MARC
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Datensatz im Suchindex
| _version_ | 1804131869926621184 |
|---|---|
| adam_text | Contents
Foreword by Bob Guccione, Jr. vii
1. How I Got Started 1
2. Why Bother? 11
3. What Did We Do to Deserve Them? 27
4. Diversity Reigns! 51
5. Mass Media: The Wonder Years 63
6. Growing Up X: Rumor, Scandal, and Trash TV 85
7. Interactivity and the New Media 113
8. Consumer Behavior: Choosing Brand X 129
9. Future X: Implications for Marketing. 151
10. The Future of Advertising 163
References 169
Index 173
Acknowledgments 177
v
|
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| discipline | Wirtschaftswissenschaften |
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| indexdate | 2024-07-09T19:43:47Z |
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| isbn | 0029265452 |
| language | English |
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| subject_GND | (DE-588)4333485-4 (DE-588)4037589-4 (DE-588)4117714-9 (DE-588)4078704-7 |
| title | Marketing to generation X |
| title_auth | Marketing to generation X |
| title_exact_search | Marketing to generation X |
| title_full | Marketing to generation X Karen Ritchie |
| title_fullStr | Marketing to generation X Karen Ritchie |
| title_full_unstemmed | Marketing to generation X Karen Ritchie |
| title_short | Marketing to generation X |
| title_sort | marketing to generation x |
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