Executives' transformations of cognitive maps and communication: a comparative analysis of transnational media corporations
Gespeichert in:
| 1. Verfasser: | |
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| Format: | Abschlussarbeit Buch |
| Sprache: | English |
| Veröffentlicht: |
2004
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| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | IX, 202 S. graph. Darst. |
Internformat
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Datensatz im Suchindex
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| adam_text | I
Table of Contents
List of Figures and Tables V
List of Appendices .VII
List of Abbreviations VIII
I Introduction 1
1. Research Focus 4
1.1 Research Questions and Propositions 7
1.2 Research Objectives and Contribution 13
1.3 Research Motivation 16
2. Definitions 18
2.1 Transnational Media Corporation (TNMC) 18
2.1.1 What is a transnational corporation? 18
2.1.2 What is a media corporation? 20
2.2 Mental Models and Cognitive Maps 23
2.2.1 Mental models described 24
2.2.2 Mental models account 27
2.2.3 The link between mental models and cognitive maps 30
II Literature Review 32
1. Introduction 32
2. Theoretical and Conceptual Background 34
2.1 The Socio Cognitive Arena 34
2.1.1 Social construction of reality Berger/Luckmann 35
2.1.2 Sensemaking Weick 38
2.1.3 Dominant logic Prahalad/Bettis 40
2.1.4 Personal construct theory Kelly 43
2.1.5 Causal attribution/locus of control 47
2.1.6 Learning and the relation to feedback loops Argyris/Schon 49
2.1.6.1 The cognitive dimension 49
2.1.6.2 Individual and organisational learning 52
2.2 A Glance on Organisational Theory 56
2.2.1 Behavioural approach 59
2.2.2 Bounded rationality March and Simon 59
2.2.3 Law of requisite variety Ashby 63
3. Previous Studies and Method Grounding Literature 65
3.1 Cognitive Mapping Overview 66
3.2 Causal Mapping A Derivation Approach 71
3.3 Data Collection 75
3.3.1 Research using letters to shareholders 76
3.3.2 Significance of the letters to shareholders 80
3.4 Evaluation of Cause Maps 82
II
III Methodology 86
1. Research Guidelines 86
1.1 Guiding Assumptions 87
1.2 Sample 88
1.2.1 Criteria and choice 88
1.2.2 Time frame 90
1.3 Data Collection 91
1.3.1 Collection and data requirements 93
1.3.2 The applied method 95
1.3.2.1 Cause mapping 95
1.3.2.2 Archival data source letters to shareholders 97
1.4 Quality of Data 100
1.4.1 Reliability 101
1.4.2 Validity 101
1.4.2.1 External validity 102
1.4.2.2 Construct validity 103
1.5 Limitations and Potential Contributions 103
2. Operative Research Tasks 106
2.1 Derivation of Cause Maps An Example 107
2.1.1 The data source 109
2.1.2 The coding procedure 110
2.1.3 The map 112
2.2 Analysis of the Cause Maps 113
2.2.1 Structural analysis 115
2.2.1.1 Connectedness 118
2.2.1.2 Degree of complexity 119
2.2.1.3 Centrality 121
2.2.2 Content analysis 123
2.2.2.1 On the letters to shareholders level 123
2.2.2.2 On the map level 124
2.2.2.2.1 Content categories 124
2.2.2.2.2 Content classification 126
IV Data Evaluation 129
1. Research Question 1 129
1.1 Evaluation Focus 1: Structure 130
1.1.1 Operating figures 130
1.1.1.1 Link/concept ratio 130
1.1.1.2 Map density 131
1.1.1.3 Cluster index 132
1.1.2 Concept centrality profile 133
Ill
1.2 Evaluation Focus 2: Content 136
1.2.1 Concept allocation 139
1.2.2 Concept quality 141
1.2.3 Concept classification 145
1.2.4 Map content 146
1.3 Upshots 149
1.3.1 Upshot of sub question 1.1 149
1.3.2 Upshot of sub question 1.2 151
1.4 Conclusion 153
2. Research Question 2 155
2.1 Map Complexity 155
2.1.1 Complexity patametets 156
2.1.2 Upshot of ptoposition 2.1 159
2.2 Case Comparison 160
2.2.1 Appiaised cause map patameters 161
2.2.2 Upshot of sub question 2.2 161
2.3 Conclusion 162
3. Research Question 3 163
3.1 Stock Performance and Cause Map Patterns 163
3.1.1 Appraised cause map parameters 163
3.1.2 Upshot of question 3.1 164
3.2 Cognitive Agility 165
3.2.1 Appraised cause map parameters 165
3.2.2 Upshot of proposition 3.2 166
3.3 Conclusion 168
4. Research Question 4 170
4.1 General Qualitative Content Perspectives 170
4.1.1 TimeWarner Performance and success perspective 170
4.1.2 Disney Performance and success perspective 174
4.1.3 TimeWarner Transformation, competition, and technology
perspective 178
4.1.4 Disney Transformation, competition, and technology
perspective 182
4.2 Proposition Oriented Data Conditioning 186
4.2.1 Structure of communication in letters to shareholders 186
4.2.1.1 Degree of repetition 186
4.2.1.2 Length of causal chains 188
4.2.2 Protocols to identify map changes 189
4.3 Assessment of Propositions 195
4.3.1 Upshot of proposition 4.1 195
4.3.2 Upshot of proposition 4.2 197
4.3.3 Upshot of proposition 4.3 197
4.4 Conclusion 198
IV
V Final Statements 208
1. Limitations 208
2. Research Findings 210
3. Research Contribution 216
4. Future Research 220
Appendices 224
Glossary 253
References 260
V
List of Figures and Tables
Figure 1: The operative research tasks 3
Figure 2: The transnational model 20
Figure 3: Levels of learning 52
Figure 4: Organisational learning framework 55
Figure 5: The revealed causal map scope 71
Figure 6: Types of derivation and evaluation 74
Figure 7: Evaluation approaches 84
Figure 8: Transnational Media Corporations the sample 90
Figure 9: Observation control/awareness matrix 92
Figure 10: Meta mapping techniques overview 93
Figure 11: Letter to shareholders extract 110
Figure 12: Coding table extract Ill
Figure 13: Coding order 112
Figure 14: Map extract 113
Figure 15: Concept quality range 117
Figure 16: Map evaluation overview table 122
Figure 17: Content analysis summary 128
Figure 18: Link/concept ratio TimeWarner/Disney 131
Figure 19: Map density TimeWarner/Disney 132
Figure 20: Cluster index TimeWarner/Disney 133
Figure 21: Concept allocation peripheral 134
Figure 22: Concept allocation central 135
Figure 23: Personal content parameter use of superlatives 137
Figure 24: Personal content parameter ego 1 index 138
Figure 25: Personal content parameter ego 2 index 139
Figure 26: General concept allocation 140
Figure 27: Content profile (central concepts) 141
Figure 28: Content profile (active concepts) 142
Figure 29: Content profile (passive concepts) 143
Figure 30: Characteristics of content categories 144
Figure 31: Number of concepts 1988 1995 157
Figure 32: Number of concepts 1988 1999 157
Figure 33: Number of links TimeWarner/Disney 159
Figure 34: Pearson Correlation of structural cause map parameters 161
Figure 35: Cause map parameters correlating with share performance 164
Figure 36: E Views outputs 167
Figure 37: Perceived complexity cognitive agility matrix 169
Figure 38: TimeWarner causal chains 171
Figure 39: Example for early Disney causation 174
Figure 40: Warner 1988 causal chain 178
Figure 41: TimeWarner 1989 central causal chain 179
VI
Figure 42: Causal chain on technology 1999 Disney 185
Figure 43: Degree of thematic repetition 187
Figure 44: Sophisticated causal chains 188
Figure 45: Cognitive setting basic positions 199
Figure 46: Appraisal of meta level learning 202
Figure 47: Assignment of success in benign and hostile environments 204
Figure 48: Dominant strategies in benign and hostile environments 204
Figure 49: Attribution theory and the communication dimension 212
vn
List of Appendices
Appendix A 224
Appendix B 231
Appendix C 235
Appendix D 237
Appendix E 246
Appendix F 251
Appendix G 252
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| spelling | Walker, Marcel Verfasser aut Executives' transformations of cognitive maps and communication a comparative analysis of transnational media corporations Marcel Walker 2004 IX, 202 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier St. Gallen, Univ., Diss., 2003 Rezeption (DE-588)4049716-1 gnd rswk-swf Massenkommunikation (DE-588)4037875-5 gnd rswk-swf Kognitive Landkarte (DE-588)4164468-2 gnd rswk-swf Wissensrepräsentation (DE-588)4049534-6 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content Massenkommunikation (DE-588)4037875-5 s Rezeption (DE-588)4049716-1 s Kognitive Landkarte (DE-588)4164468-2 s Wissensrepräsentation (DE-588)4049534-6 s DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=012034459&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Walker, Marcel Executives' transformations of cognitive maps and communication a comparative analysis of transnational media corporations Rezeption (DE-588)4049716-1 gnd Massenkommunikation (DE-588)4037875-5 gnd Kognitive Landkarte (DE-588)4164468-2 gnd Wissensrepräsentation (DE-588)4049534-6 gnd |
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| title | Executives' transformations of cognitive maps and communication a comparative analysis of transnational media corporations |
| title_auth | Executives' transformations of cognitive maps and communication a comparative analysis of transnational media corporations |
| title_exact_search | Executives' transformations of cognitive maps and communication a comparative analysis of transnational media corporations |
| title_full | Executives' transformations of cognitive maps and communication a comparative analysis of transnational media corporations Marcel Walker |
| title_fullStr | Executives' transformations of cognitive maps and communication a comparative analysis of transnational media corporations Marcel Walker |
| title_full_unstemmed | Executives' transformations of cognitive maps and communication a comparative analysis of transnational media corporations Marcel Walker |
| title_short | Executives' transformations of cognitive maps and communication |
| title_sort | executives transformations of cognitive maps and communication a comparative analysis of transnational media corporations |
| title_sub | a comparative analysis of transnational media corporations |
| topic | Rezeption (DE-588)4049716-1 gnd Massenkommunikation (DE-588)4037875-5 gnd Kognitive Landkarte (DE-588)4164468-2 gnd Wissensrepräsentation (DE-588)4049534-6 gnd |
| topic_facet | Rezeption Massenkommunikation Kognitive Landkarte Wissensrepräsentation Hochschulschrift |
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