200 years of American graphic art: a retrospective survey of the printing arts and advertising since the Colonial Period
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York
Braziller
1976
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| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | XII, 211 S. zahlr. Ill. |
| ISBN: | 0807607916 |
Staff View
MARC
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Record in the Search Index
| _version_ | 1804130691995140096 |
|---|---|
| adam_text | Titel: 200 years of American graphic art
Autor: Hornung, Clarence P
Jahr: 1976
CONTENTS 1640-1776 1776-1800 1800-1840 1840-1860 1860-1876 Acknowledgments ix Colonial Prologue 3 chapter one: Problems of the early colonists; The first printing press in British America; Stephen and Matthew Daye and other Colonial printers; The Bay Psalm Book; How the printing press worked; Colonial newspapers; Benjamin Franklin; Almanacs; Proclamations and protests. A New Nation 21 chapter two: Printers and their clients; Colonial advertising and typographic decoration; Early woodcuts in classified advertisements; Caslon types; Almanacs; Trade cards and announcements; Paul Revere and other engravers; Colonial currency design. Growth of the Republic 35 chapter three: Spread of newspapers; Classified advertising; Transportation promotion; Stage coaches and canal boats; New concept of typography; Gothic Revival; Typefoundries and stereotyping; The pantograph; Early magazines; Souvenir inserts; Birth of great publishing houses of today. Mid-Century Decades 47 chapter four: Bigger, better, and faster presses; Alexander Anderson, father of American wood engraving; Electrotyping; Invention of lithography; Barnum’s Museum and circus advertising; Theater playbills; Travel to the goldfields and sailing cards; Title pages and advertising in books and catalogues; Currier Ives; Use of lithography in advertising; Victorian taste and excessive ornamentation. PORTFOLIO OF MID-CENTURY ADVERTISEMENTS Civil War and Centennial Era 73 chapter five: Civil War recruiting broadsides; Pictorial journalism and war artists; Revolving type press; Newspaper advertising limitations; Decorative book titles; Louis Prang and chromolithography; Popularity of trade cards for scrapbooks; Business cards and cuts; Playbills; Centennial printed ephemera.
Xll 200 Years of American Graphic Arts 1876-1900 The Gilded Age 93 chapter six: Bill posters; Patent medicine boom; Packaging and bottling; Invention of photoengraving; Bank notes and machine engraving; Effects of the Industrial Revolution and new devices; Beginnings of poster design; Bradley, Penfield, and Parrish; Arts and Crafts Movement; Functionalism and the new aesthetics; Columbian Exposition of 1893. PORTFOLIO OF EARLY POSTERS 1900—1920 A World Power Emerges 117 chapter seven: Famous artists and illustrators in magazines and advertising; Machine typesetting; New fashions in book design; Revival of fine printing and the William Morris influence; Bradley sets new typographic styles; Outdoor advertising and billboards; The bicycle and the automobile; World War I propaganda; Progress in printing and magazines; Rotogravure and collotype. PORTFOLIO OF BRADLEY’S TYPOGRAPHIC DESIGNS PORTFOLIO OF EARLY MAGAZINE COVERS PORTFOLIO OF WORLD WAR I POSTERS 1920—1950 The Golden Days of Advertising 149 chapter eight: The “Roaring Twenties” and “Flaming Youth”; Art Deco, Dada, and new dimensions in design; Bauhaus movement; Modern typography and asymmetric layout; Regional styles and societies of designers; Leading designers; Fine book publishers and clubs; Leyendecker and Norman Rockwell; Vanity Fair and the new magazine format. PORTFOLIO OF DECORATIVE ADVERTISING 1950—1975 The Contemporary Scene 175 chapter nine: Rise of offset printing; Paste-pot art and collage; Photo lettering and film composition; Advertising agencies and art directors; New trends in graphic art; Humor in advertising; All- photographic ads; Book jackets, paperbacks, and record covers; New art techniques to meet camera competition; Visual communication and corporate design; Institutional advertising and the fine arts; World War II and its effect on graphic art; The young generation, rock posters, and counterculture art. Selective Bibliography 203 Index 207
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| dewey-ones | 686 - Printing and related activities |
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| dewey-search | 686/.0973 |
| dewey-sort | 3686 3973 |
| dewey-tens | 680 - Manufacture of products for specific uses |
| discipline | Kunstgeschichte Handwerk und Gewerbe / Verschiedene Technologien |
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| isbn | 0807607916 |
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| spelling | Hornung, Clarence Pearson 1899-1997 Verfasser (DE-588)120384671 aut 200 years of American graphic art a retrospective survey of the printing arts and advertising since the Colonial Period by Clarence P. Hornung and Fridolf Johnson Two hundred years of American graphic art New York Braziller 1976 XII, 211 S. zahlr. Ill. txt rdacontent n rdamedia nc rdacarrier Arts graphiques - États-Unis - Histoire Imprimerie - États-Unis - Histoire Publicité - États-Unis - Histoire Geschichte Advertising United States History Graphic arts United States History Printing United States History Geschichte (DE-588)4020517-4 gnd rswk-swf Grafik (DE-588)4021845-4 gnd rswk-swf USA USA (DE-588)4078704-7 gnd rswk-swf USA (DE-588)4078704-7 g Grafik (DE-588)4021845-4 s Geschichte (DE-588)4020517-4 s DE-604 Johnson, Fridolf Sonstige oth HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010851447&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Hornung, Clarence Pearson 1899-1997 200 years of American graphic art a retrospective survey of the printing arts and advertising since the Colonial Period Arts graphiques - États-Unis - Histoire Imprimerie - États-Unis - Histoire Publicité - États-Unis - Histoire Geschichte Advertising United States History Graphic arts United States History Printing United States History Geschichte (DE-588)4020517-4 gnd Grafik (DE-588)4021845-4 gnd |
| subject_GND | (DE-588)4020517-4 (DE-588)4021845-4 (DE-588)4078704-7 |
| title | 200 years of American graphic art a retrospective survey of the printing arts and advertising since the Colonial Period |
| title_alt | Two hundred years of American graphic art |
| title_auth | 200 years of American graphic art a retrospective survey of the printing arts and advertising since the Colonial Period |
| title_exact_search | 200 years of American graphic art a retrospective survey of the printing arts and advertising since the Colonial Period |
| title_full | 200 years of American graphic art a retrospective survey of the printing arts and advertising since the Colonial Period by Clarence P. Hornung and Fridolf Johnson |
| title_fullStr | 200 years of American graphic art a retrospective survey of the printing arts and advertising since the Colonial Period by Clarence P. Hornung and Fridolf Johnson |
| title_full_unstemmed | 200 years of American graphic art a retrospective survey of the printing arts and advertising since the Colonial Period by Clarence P. Hornung and Fridolf Johnson |
| title_short | 200 years of American graphic art |
| title_sort | 200 years of american graphic art a retrospective survey of the printing arts and advertising since the colonial period |
| title_sub | a retrospective survey of the printing arts and advertising since the Colonial Period |
| topic | Arts graphiques - États-Unis - Histoire Imprimerie - États-Unis - Histoire Publicité - États-Unis - Histoire Geschichte Advertising United States History Graphic arts United States History Printing United States History Geschichte (DE-588)4020517-4 gnd Grafik (DE-588)4021845-4 gnd |
| topic_facet | Arts graphiques - États-Unis - Histoire Imprimerie - États-Unis - Histoire Publicité - États-Unis - Histoire Geschichte Advertising United States History Graphic arts United States History Printing United States History Grafik USA |
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