Cross media, print and internet advertising: impact of medium on recall, brand attitude, and purchase intention:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | German |
| Veröffentlicht: |
München
Ludwig-Maximilians-Univ., Inst. für Organisation, Seminar für Empirische Forschung und Quantitative Unternehmensplanung
2003
|
| Schriftenreihe: | Schriften zur empirischen Forschung und quantitativen Unternehmensplanung
17 |
| Schlagworte: | |
| Beschreibung: | 13, V Bl. graph. Darst. |
Internformat
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| illustrated | Illustrated |
| indexdate | 2024-07-09T19:23:47Z |
| institution | BVB |
| language | German |
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| physical | 13, V Bl. graph. Darst. |
| publishDate | 2003 |
| publishDateSearch | 2003 |
| publishDateSort | 2003 |
| publisher | Ludwig-Maximilians-Univ., Inst. für Organisation, Seminar für Empirische Forschung und Quantitative Unternehmensplanung |
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| series | Schriften zur empirischen Forschung und quantitativen Unternehmensplanung |
| series2 | Schriften zur empirischen Forschung und quantitativen Unternehmensplanung |
| spelling | Numberger, Siegfried Verfasser aut Cross media, print and internet advertising: impact of medium on recall, brand attitude, and purchase intention Siegfried Numberger ; Manfred Schwaiger München Ludwig-Maximilians-Univ., Inst. für Organisation, Seminar für Empirische Forschung und Quantitative Unternehmensplanung 2003 13, V Bl. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Schriften zur empirischen Forschung und quantitativen Unternehmensplanung 17 Werbeträger (DE-588)4133377-9 gnd rswk-swf Werbewirkung (DE-588)4189647-6 gnd rswk-swf Werbeträger (DE-588)4133377-9 s Werbewirkung (DE-588)4189647-6 s DE-604 Schwaiger, Manfred 1963- Verfasser (DE-588)121828425 aut Schriften zur empirischen Forschung und quantitativen Unternehmensplanung 17 (DE-604)BV013587489 17 |
| spellingShingle | Numberger, Siegfried Schwaiger, Manfred 1963- Cross media, print and internet advertising: impact of medium on recall, brand attitude, and purchase intention Schriften zur empirischen Forschung und quantitativen Unternehmensplanung Werbeträger (DE-588)4133377-9 gnd Werbewirkung (DE-588)4189647-6 gnd |
| subject_GND | (DE-588)4133377-9 (DE-588)4189647-6 |
| title | Cross media, print and internet advertising: impact of medium on recall, brand attitude, and purchase intention |
| title_auth | Cross media, print and internet advertising: impact of medium on recall, brand attitude, and purchase intention |
| title_exact_search | Cross media, print and internet advertising: impact of medium on recall, brand attitude, and purchase intention |
| title_full | Cross media, print and internet advertising: impact of medium on recall, brand attitude, and purchase intention Siegfried Numberger ; Manfred Schwaiger |
| title_fullStr | Cross media, print and internet advertising: impact of medium on recall, brand attitude, and purchase intention Siegfried Numberger ; Manfred Schwaiger |
| title_full_unstemmed | Cross media, print and internet advertising: impact of medium on recall, brand attitude, and purchase intention Siegfried Numberger ; Manfred Schwaiger |
| title_short | Cross media, print and internet advertising: impact of medium on recall, brand attitude, and purchase intention |
| title_sort | cross media print and internet advertising impact of medium on recall brand attitude and purchase intention |
| topic | Werbeträger (DE-588)4133377-9 gnd Werbewirkung (DE-588)4189647-6 gnd |
| topic_facet | Werbeträger Werbewirkung |
| volume_link | (DE-604)BV013587489 |
| work_keys_str_mv | AT numbergersiegfried crossmediaprintandinternetadvertisingimpactofmediumonrecallbrandattitudeandpurchaseintention AT schwaigermanfred crossmediaprintandinternetadvertisingimpactofmediumonrecallbrandattitudeandpurchaseintention |