The tourism system:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Dubuque, Iowa
Kendall/Hunt
2002
|
| Ausgabe: | 4. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XIII, 440 S. Ill., graph. Darst., Kt. |
| ISBN: | 0787281336 |
Internformat
MARC
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| 100 | 1 | |a Mill, Robert C. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a The tourism system |c Robert Christie Mill ; Alastair M. Morrison |
| 250 | |a 4. ed. | ||
| 264 | 1 | |a Dubuque, Iowa |b Kendall/Hunt |c 2002 | |
| 300 | |a XIII, 440 S. |b Ill., graph. Darst., Kt. | ||
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Datensatz im Suchindex
| _version_ | 1804130564767219712 |
|---|---|
| adam_text | Titel: The tourism system
Autor: Mill, Robert C
Jahr: 2002
# Contents
Acknowledgments xi
About the Authors xiii
INTRODUCTION
Tourism • An Overview of the Tourism System 1
• What Is Tourism? 7
• Why Use a Systems Approach for the Study of Tourism? 3
• The Parts of the Tourism System 5
• The Tourism System Model 8
• Terminology 8
Tourism • Yesterday, Today, and Tomorrow 9
¦ Yesterday: The Historical Development of Tourism 9
• Tourism Today: At a Crossroads 12
• Tourism Tomorrow: Virtually a Reality 13
PART I / Destination: Planning, Developing, and Controlling Tourism
Chapter 1 • The Destination Mix
Attractions and Services for the Traveler 19
• Purpose 19
• Learning Objectives 19
• Overview 20
• Attractions 20
• Facilities 25
• Infrastructure 28
• Transportation 31
• Hospitality Resources 32
» Summary 36
Chapter 2 • Tourism Impacts on the Economy, Society, Culture, and Environment
The Need for Sustainable Tourism Development 39
• Purpose 39
• Learning Objectives 39
• Overview AO
• The Role of Tourism in Economic Development 40
• Economic Impacts of Tourism 42
• Economic Development Considerations and Analysis 50
• Maximizing Tourism s Positive Economic Impacts 53
• Societal and Cultural Impacts 55
• Environmental Impacts 57
• Sustainable Tourism Development 60
• Summary 60
Contents
Chapter 3 • Tourism Policy and Organizations
Government Involvement in Tourism 63
• Purpose 63
• Learning Objectives 63
• Overview 64
• Reasons for Government involvement in Tourism 64
Government Roles in Tourism 65
• Tourism Policy Formulotion 67
• Tourism Organizations 72
• Summary 87
Chapter 4 • Tourism Regulation
Controlling Tourism 91
• Purpose 91
• Learning Objectives 91
• Overview 92
• Government Role in Controlling Tourism 92
• Multilateral and Bilateral Agreements 93
• Reasons /or Destination Area Legislation and Regulations 98
• Types oj Destination Area Legislation and Regulations 101
• Forms of Destination Area Legislation and Regulations 102
• Self-Regulation in Tourism 109
• Summary 110
Chapter 5 • Tourism Planning
Selecting among Alternatives for the Future of Tourism 115
• Purpose 115
• Learning Objectives 775
• Overview 116
• The Destination Area With and Without Tourism Planning 776
• Barriers to Tourism Planning 118
• Purposes of Tourism Planning 120
• Roles and Responsibilities in Tourism Planning 121
• Steps in the Tourism Planning Process 122
• Summary 137
Chapter 6 • Tourism Development
Building a Sustainable Future for Tourism 139
• Purpose 139
• Learning Objectives 139
• Overview 740
• Building a Sustainable Future for Tourism 140
• The Link Between Tourism Planning and Tourism Development 143
• Government and Private-Sector Participation in Tourism Development
• Analysis of Individual Project Development Opportunities 147
• Summary 159
PART II / Marketing: Strategy, Planning, Promotion, and Distribution
Chapter 7 • Tourism Marketing
Bringing All of the Parts of Tourism Together 165
• Purpose 165
• Learning Objectives 165
• Overview 166
• Tourism Marketing is Unique 166
• Tourism Marketing Defined 167
• Marketing Orientation 168
• Market Segmentation 170
• Positioning 175
• Product Life Cycle 178
• Marketing Planning Process 179
• Summary 190
Chapter 8 • Tourism Promotion
Communicating with Target Markets 193
• Purpose 193
• Learning Objectives 193
• Overview 194
• Promotion = Communication 194
• Implementing a Promotional Program 196
• Measure and Evaluate Promotional Effectiveness 202
• Uses of Promotion by National Tourist Offices 203
• State, Provincial and Territorial Tourist Offices 210
• Regional and Local Tourism Organizations 211
• Summary 212
Chapter 9 • The Distribution Mix in Tourism
Getting Messages and Services to the Market 215
• Purpose 215
• Learning Objectives 215
• Overview 216
• Tourism Distribution Is Unique 216
• Distribution s Role in the Marketing Mix 216
• The Tourism Distribution System 217
• Integration and Classification of Channels 219
• Distribution Mix Strategies 222
• Tour Wholesalers and Operators 224
• Retail Travel Agencies 230
• Corporate Travel Departments 233
• Incentive Travel Planners 235
• Convention-Meeting Planners 237
• Electronic Distribution Systems and the Future 238
viii Gwtttvrîs
PART III / Demand: The Factors Influencing the Market
Chapter 10 • The External Environment for Tourism
Forces Shaping Tourism 243
¦ Purpose 243
• Learning Objectives 243
• Overview 244
• The Effects of Culture on Travel 244
• The Effect of Time on Travel 251
• Socioeconomic Variables and Their Effect on Tourism Demand 256
• Life Cycle Stages 263
• Personality 267
• Summary 272
Chapter 11 • Why Do People Take Vacations?
Needs, Wants, and Motivation 277
• Purpose 277
• Learning Objectives 277
• Overview 278
• Importance of Motivation 278
• Travel as a Need/Want Satisfier 281
• Why Travel? 291
• Summary 296
Chapter 12 • Selecting a Travel Destination
The Importance of Image 301
• Purpose 301
• Learning Objectives 302
• Overview 302
• The Search for Information 302
• Sensitivity to Information 306
• The Process of Perception 307
• Benefit Segmentation 316
• Marketing Implications 317
• Summary 321
Chapter 13 • Travel Purchase
The Traveler s Buying Process 325
• Purpose 325
• Learning Objectives 325
• Overview 326
• Travel Purchase: The Traveler s Buying Process 326
• Buying-Communication Processes Interaction 329
• Destination Choices 331
• Vocation Sub-Decisions 334
• Summary 336
Part IV / Travel: The Characteristics of Travel
Chapter 14 • Purposes of Travel
The Characteristics of Traveler Segments 343
• Purpose 343
• Learning Objectives 343
• Overview 344
• introduction 344
• The Business Travel Market 344
• The Pleasure and Personal Travel Market 355
• Summary 365
Chapter 15 • The Geography of Travel
Characteristics of Traveler Flows 369
• Purpose 369
• Learning Objectives 369
• Overview 370
• Introduction 370
• Theoretical Models of Travel Flows 370
• Travel Flows 380
• Summary 395
Chapter 16 • Modes of Travel
Travel Alternatives 399
• Purpose 399
Learning Objectives 399
• Overview 400
• Major Transportation Modes 400
• Transportation Mode Selection Decisions 400
• Travel by Train 401
• Travel by Ship 405
• Travel by Automobile 4 î 1
• Travel by Air 413
• Travel by Bus and Motorcoach 416
• Marketing of Passenger Transportation 419
• Transportation Issues 426
• Summary 426
Additional Sources 429
Glossary 433
Index 439
|
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| spelling | Mill, Robert C. Verfasser aut The tourism system Robert Christie Mill ; Alastair M. Morrison 4. ed. Dubuque, Iowa Kendall/Hunt 2002 XIII, 440 S. Ill., graph. Darst., Kt. txt rdacontent n rdamedia nc rdacarrier Tourisme Tourism Tourismus (DE-588)4018406-7 gnd rswk-swf USA (DE-588)4078704-7 gnd rswk-swf USA (DE-588)4078704-7 g Tourismus (DE-588)4018406-7 s DE-604 Morrison, Alastair M. Verfasser aut HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010736934&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
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