Econometric measurement of generic advertising:
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Brussels
1991
|
| Schriftenreihe: | International Dairy Federation special issue
9202 |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | VIII, 77 S. graph. Darst. |
Internformat
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| 245 | 1 | 0 | |a Econometric measurement of generic advertising |c International Dairy Federation |
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| 650 | 4 | |a Agriculture - Publicité - Modèles économétriques | |
| 650 | 4 | |a Aliments - Publicité - Modèles économétriques | |
| 650 | 4 | |a Lait - Publicité - Modèles économétriques | |
| 650 | 4 | |a Publicité - Taux de rendement - Modèles économétriques | |
| 650 | 4 | |a Landwirtschaft | |
| 650 | 4 | |a Ökonometrisches Modell | |
| 650 | 4 | |a Advertising campaigns | |
| 650 | 4 | |a Advertising |x Dairy products |x Econometric models | |
| 650 | 4 | |a Dairy products |x Marketing | |
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Datensatz im Suchindex
| _version_ | 1804130518580592640 |
|---|---|
| adam_text | Econometric measurement
oí
generic advertising
TABLE OF CONTENTS
Page
PREFACE
....................................................
ACKNOWLEDGMENTS
...........................................
EXECUTIVE SUMMARY
.........................................
LIST OF TABLES
..............................................
vii
LIST OF FIGURES
viii
I. INTRODUCTION
...........................................
1
Current Levels of Generic Advertising Investments
.................... 3
II. THEORETICAL CONCEPTS AND MEASUREMENT ISSUES
............... 5
Advertising Theory
..........................................
°
Advertising-Induced Price Increases
...........................
8
Advertising-Induced Sales Volume Increases
..................... 8
Advertising-Induced Increases in Price and Volume of Sales
.......... 8
1 9.
Measurement Issues
......................................
ίο
The Advertising-Sales Relationship
............................ ?
Quantifying the Advertising-Sales Relationship
.......................13
Measuring the Benefits to Consumers and Producers
..................14
The Use of Awareness, Belief, and Attitude Changes in Evaluation
........ . 14
The Advertising Elasticity
.....................................]
[j
The Economic Optimum, or The Right Level of Investment
.............15
Summary
................................................
III. REVIEW OF ECONOMETRIC STUDIES
............................
17
Methods of Analysis
.........................................
The Review
...............................................
19
20
Effect on Demand
.......................................
~z
Return on Investment
.....................................
^™
Multiple Product/Total Industry Studies
........................24
What Have We Learned?
......................................
25
vi
___________________________________________________________
IDF Special
Issue
9202
TABLE OF CONTENTS (Continued)
Page
IV. STRUCTURAL AND POLICY ISSUES
.............................27
Returns to Advertising Under Perfect Competition
....................27
Returns When Markets Are Imperfectly Competitive
...................32
Returns Under Government Intervention
...........................36
Purchase Programs
......................................36
Deficiency Payments
.....................................38
Production Controls
......................................40
Classified Pricing
........................................42
Some Final Observations on Structure and Profitability
.................43
Export Promotion
........................................43
Free Riders
............................................45
Control of the Marketing Mix
...............................45
Summary
................................................47
Appendix to Section IV
.......................................49
V. CONCLUSIONS AND RECOMMENDATIONS
........................51
Conclusions
...............................................51
Recommendations
..........................................54
REFERENCES
.................................................57
APPENDIX
...................................................59
|
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| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
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| dewey-search | 659.1 |
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| discipline | Agrarwissenschaft Lebensmitteltechnologie Wirtschaftswissenschaften |
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| id | DE-604.BV017830456 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T19:22:18Z |
| institution | BVB |
| language | English |
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| physical | VIII, 77 S. graph. Darst. |
| publishDate | 1991 |
| publishDateSearch | 1991 |
| publishDateSort | 1991 |
| record_format | marc |
| series | International Dairy Federation special issue |
| series2 | International Dairy Federation special issue |
| spelling | Econometric measurement of generic advertising International Dairy Federation Brussels 1991 VIII, 77 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier International Dairy Federation special issue 9202 Agriculture - Publicité - Modèles économétriques Aliments - Publicité - Modèles économétriques Lait - Publicité - Modèles économétriques Publicité - Taux de rendement - Modèles économétriques Landwirtschaft Ökonometrisches Modell Advertising campaigns Advertising Dairy products Econometric models Dairy products Marketing Ökonometrie (DE-588)4132280-0 gnd rswk-swf Milchwirtschaft (DE-588)4039289-2 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf (DE-588)1071861417 Konferenzschrift gnd-content Milchwirtschaft (DE-588)4039289-2 s Werbung (DE-588)4065541-6 s Ökonometrie (DE-588)4132280-0 s DE-604 International Dairy Federation special issue 9202 (DE-604)BV005943414 9202 Digitalisierung TU Muenchen application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010703032&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Econometric measurement of generic advertising International Dairy Federation special issue Agriculture - Publicité - Modèles économétriques Aliments - Publicité - Modèles économétriques Lait - Publicité - Modèles économétriques Publicité - Taux de rendement - Modèles économétriques Landwirtschaft Ökonometrisches Modell Advertising campaigns Advertising Dairy products Econometric models Dairy products Marketing Ökonometrie (DE-588)4132280-0 gnd Milchwirtschaft (DE-588)4039289-2 gnd Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4132280-0 (DE-588)4039289-2 (DE-588)4065541-6 (DE-588)1071861417 |
| title | Econometric measurement of generic advertising |
| title_auth | Econometric measurement of generic advertising |
| title_exact_search | Econometric measurement of generic advertising |
| title_full | Econometric measurement of generic advertising International Dairy Federation |
| title_fullStr | Econometric measurement of generic advertising International Dairy Federation |
| title_full_unstemmed | Econometric measurement of generic advertising International Dairy Federation |
| title_short | Econometric measurement of generic advertising |
| title_sort | econometric measurement of generic advertising |
| topic | Agriculture - Publicité - Modèles économétriques Aliments - Publicité - Modèles économétriques Lait - Publicité - Modèles économétriques Publicité - Taux de rendement - Modèles économétriques Landwirtschaft Ökonometrisches Modell Advertising campaigns Advertising Dairy products Econometric models Dairy products Marketing Ökonometrie (DE-588)4132280-0 gnd Milchwirtschaft (DE-588)4039289-2 gnd Werbung (DE-588)4065541-6 gnd |
| topic_facet | Agriculture - Publicité - Modèles économétriques Aliments - Publicité - Modèles économétriques Lait - Publicité - Modèles économétriques Publicité - Taux de rendement - Modèles économétriques Landwirtschaft Ökonometrisches Modell Advertising campaigns Advertising Dairy products Econometric models Dairy products Marketing Ökonometrie Milchwirtschaft Werbung Konferenzschrift |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010703032&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| volume_link | (DE-604)BV005943414 |