Market-Kommunikation in globalen Märkten:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | German |
| Veröffentlicht: |
[Stuttgart]
[Schäffer-Poeschel]
[2003]
|
| Schriftenreihe: | Werkbuch M wie Marke
7,1 : Special brand building issues |
| Beschreibung: | 27 S. Ill., graph. Darst. |
Internformat
MARC
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| 100 | 1 | |a Michael, Bernd M. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Market-Kommunikation in globalen Märkten |c Bernd M. Michael ; Werner Meffert |
| 264 | 1 | |a [Stuttgart] |b [Schäffer-Poeschel] |c [2003] | |
| 300 | |a 27 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
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| 999 | |a oai:aleph.bib-bvb.de:BVB01-010694711 | ||
Datensatz im Suchindex
| _version_ | 1804130507065131008 |
|---|---|
| any_adam_object | |
| author | Michael, Bernd M. Meffert, Werner 1933- |
| author_GND | (DE-588)106908197 |
| author_facet | Michael, Bernd M. Meffert, Werner 1933- |
| author_role | aut aut |
| author_sort | Michael, Bernd M. |
| author_variant | b m m bm bmm w m wm |
| building | Verbundindex |
| bvnumber | BV017812249 |
| ctrlnum | (OCoLC)174933750 (DE-599)BVBBV017812249 |
| format | Book |
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| id | DE-604.BV017812249 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T19:22:07Z |
| institution | BVB |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-010694711 |
| oclc_num | 174933750 |
| open_access_boolean | |
| owner | DE-1102 |
| owner_facet | DE-1102 |
| physical | 27 S. Ill., graph. Darst. |
| publishDate | 2003 |
| publishDateSearch | 2003 |
| publishDateSort | 2003 |
| publisher | [Schäffer-Poeschel] |
| record_format | marc |
| series | Werkbuch M wie Marke |
| series2 | Werkbuch M wie Marke |
| spelling | Michael, Bernd M. Verfasser aut Market-Kommunikation in globalen Märkten Bernd M. Michael ; Werner Meffert [Stuttgart] [Schäffer-Poeschel] [2003] 27 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Werkbuch M wie Marke 7,1 : Special brand building issues Meffert, Werner 1933- Verfasser (DE-588)106908197 aut Werkbuch M wie Marke 7,1 : Special brand building issues (DE-604)BV017199857 7,1 |
| spellingShingle | Michael, Bernd M. Meffert, Werner 1933- Market-Kommunikation in globalen Märkten Werkbuch M wie Marke |
| title | Market-Kommunikation in globalen Märkten |
| title_auth | Market-Kommunikation in globalen Märkten |
| title_exact_search | Market-Kommunikation in globalen Märkten |
| title_full | Market-Kommunikation in globalen Märkten Bernd M. Michael ; Werner Meffert |
| title_fullStr | Market-Kommunikation in globalen Märkten Bernd M. Michael ; Werner Meffert |
| title_full_unstemmed | Market-Kommunikation in globalen Märkten Bernd M. Michael ; Werner Meffert |
| title_short | Market-Kommunikation in globalen Märkten |
| title_sort | market kommunikation in globalen markten |
| volume_link | (DE-604)BV017199857 |
| work_keys_str_mv | AT michaelberndm marketkommunikationinglobalenmarkten AT meffertwerner marketkommunikationinglobalenmarkten |