The short road to great presentations: how to reach any audience through focussed preparation, inspired delivery, and smart use of technology
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Hoboken, NJ u.a.
Wiley-Interscience
2003
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XVII, 342 S. zahlr. Ill. graph. Darst. |
| ISBN: | 0471281360 |
Internformat
MARC
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| 100 | 1 | |a Reimold, Cheryl |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a The short road to great presentations |b how to reach any audience through focussed preparation, inspired delivery, and smart use of technology |c Cheryl Reimold ; Peter Reimold |
| 264 | 1 | |a Hoboken, NJ u.a. |b Wiley-Interscience |c 2003 | |
| 300 | |a XVII, 342 S. |b zahlr. Ill. graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Présentations (Affaires) | |
| 650 | 4 | |a Business presentations | |
| 700 | 1 | |a Reimold, Peter Michael |e Verfasser |4 aut | |
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| 999 | |a oai:aleph.bib-bvb.de:BVB01-010692997 | ||
Datensatz im Suchindex
| _version_ | 1804130504793915392 |
|---|---|
| adam_text | Contents
Foreword xiii
Preface xv
Acknowledgments xvii
PART 1: AUDIENCE FOCUSED PREPARATION
1 Knowing Your Audience and Purpose 3
How To Care About the Audience from the Start 5
Playing Twenty Questions with Your Audience 6
The Importance of Being Specific in Your Questions 8
Asking the Tough Questions — If Necessary, with Help 9
Example 1 1: Audience and Purpose Analysis 10
Example 1 2: Audience and Purpose Analysis 13
Exercises 16
2 A Universal Presentation Structure 23
The Basis for the Universal Presentation Structure 23
The Need for Simple, Linear Order 23
The Need for Well Spaced Repetition 24
The Need to Adapt to the Audience s Natural Attention Curve 24
Discussion 25
3 The RAMP Formula for Effective Introductions 27
The Four Functions of the Introduction 27
The Rapport Builder 28
Title Slides vs. Rapport Builders 29
Some Turn Offs 29
Effective Attention Getters 30
Four Important Reasons for an Attention Getter 31
Delaying the Attention Getter 32
Example of Problem or Benefit 32
Anecdote 33
Quote 34
Question 35
Visual 35
Statistics 37
Analogy 37
Demo Object 38
Demonstration Event 38
How About Jokes as Ice Breakers? 39
The Main Message 39
The Plan 40
Overcoming Common Obstacles to a Strong Start 42
Obstacle #1: Fear of Being Different 42
Obstacle #2: Fear of Commitment 43
Obstacle #3: Fear of Appearing Biased or Unscientific 43
Obstacle #4: Fear of Losing Suspense 44
Obstacle #5: The I Have No Message, Only Information Fallacy 45
Exercises and Discussion 48
vii
Contents
viii
4 The Body 51
Making It Easy To Follow 51
A Simple, Linear Structure 51
Helpful Repetition 52
No Unnecessary or Overly Complex Details 52
Keeping It Varied 53
Using the Power of Examples 55
Why Do People Avoid Using Examples? 57
Example 4 3: Poorly Structured Presentation 57
Example 4 4: More Effective Presentation Approach and Structure 59
Exercises and Discussion 63
5 The Summary 65
How To Summarize 65
A Cardinal Error: Outstaying Your Welcome 67
Exercises and Discussion 68
6 Preparing Effective Visuals 69
Being Selective: Know Your Purpose 69
Choosing the Right Chart Type 70
Making Text and Images Big and Bold (The 18 Point Rule) 72
Keeping It Simple and Easy To Process (The Three Second Rule) 73
Some Simple Ways To Make Visuals Easier To Process 74
The Limits of Direct Labeling 78
Word Charts and the Three Second Rule 79
Making Key Ideas Memorable Through Graphics 81
Why Create Memorable Visuals? 81
Using Symbolic Images As a Layout Element 82
Using Graphics for (Tasteful and Gentle) Humorous Effect 84
How To Produce Memorable Visuals 84
A Caveat 87
Using Color to Advantage 87
A Balanced Palette: How Your Software Can Help 88
The Color Wheel 88
Common Color Schemes Based on the Color Wheel 89
Psychology of Colors 91
Exercises 92
7 Notes, Rehearsing, and Handouts 97
Preparing Notes and Rehearsing 97
Right and Wrong Notes 97
Practicing From Your Notes 98
Weaning Yourself From Your Notes 99
Answers to Some Common Questions About Notes 99
Being Prepared for Trouble 101
Problems with Equipment or Facilities 101
Problems with Time or Audience Resistance 103
Preparing Handouts 103
Exercise and Discussion 104
Contents ix
PART 2: PERSUASIVE DELIVERY
8 The Magic of Connection 109
The Triangle of Power: Real You, Real Audience, Real Purpose 109
Four Aspects of Audience Connection 110
9 The Winning Attitude 113
The Starting Point: A Caring Attitude 113
Check Your Preparation 113
Check the Setup 114
Learn To Love Any Audience 115
The Power of a Smile
Beating Stage Fright 115
Exercises 118
10 Connecting Through Body Talk 121
Getting Past the Terror Line Into Comfortable Contact Zone 121
Keeping in Touch Through Motivated Movement 123
Energy—The Language of Success 123
Finding Your Base: The Athletic Stance 123
Focusing Energy in Your Upper Body 126
Developing Natural, Useful Gestures 128
1. Common Action Verbs 131
2. Other Common Words and Phrases 132
3. Abstract Ideas Made Concrete 133
Understanding and Controlling Body Language 135
Exercises 135
11 Connecting Through Voice and Language 139
The Basics: Be Heard and Understood 139
Improving Your Articulation 139
The Right Speed 143
Emotions and Voice 142 .
A Simple Exercise To Improve Your Expressiveness 143
The Heavy Price of Shunning Emotions 144
Controlling Your Pitch 145
Using Language That Reaches People 145
Word Choice and Your Listeners Learning Styles 147
fivprmmincr Distracting Verbal Habits 147
Overcormng Dis^ractinguhm ^ ^ „ ^ ^ ^^ ^^ ^
Exercises 149
12 Staying in Touch Through Eye Contact 151
The Art of Conversing with Your Eyes 151
Eye Contact and Fear 152
How To Achieve Strong Eye Contact 153
Exercise and Discussion 155
Contents
x
13 Handling Notes 157
Park or Carry? 157
Recovering From an Omission 158
Exercise 159
14 Handling Visuals 161
Reviewing Your Preparation and Setup 161
Keeping in Touch with Your Audience 167
Avoiding Distractions 170
Pointer Fiddling 170
Moving Shadows 170
Demo Objects or Samples 170
Special Issues with Overhead Projectors 171
The Keystone Effect 171
Transparencies Sliding Around or Falling Off 173
Transparencies Curling and Floating Off the Projector 173
Exercises and Discussion 174
15 Handling Questions 175
Reducing Surprises Through Preparation 175
Deciding When To Take Questions 176
Setting and Using Q A Rules 176
Basic Question Handling Skills 177
Controlling Your Body Language While Dealing with Questions 178
Your Key Skill: Simple Answer First 179
What To Do When You Don t Know the Answer 181
Handling Multiple Questions 182
Handling Complex Questions 183
Postponing Questions 183
Diverting Off Track Questions 184
Stopping People From Monopolizing the Discussion 184
Closing the Session with Style and Focus 185
Handling Hostile Questions 185
Problem #1: The Unsettling Effect of a Surprise Attack 186
Problem #2: The Lingering Effect of the Caustic Question or Remark 186
Problem #3: The Tendency for the Attack To Continue 187
Exercises 188
16 Dealing with Unpleasant Surprises 195
Equipment Troubles 195
The Shrinking Time Problem 196
Bored or Turned Off Audience 196
Sleepers 198
Side Shows 198
Impromptu Presentations 199
Prepared Impromptu Speeches 199
Dealing with True Surprises 199
Exercises 201
Contents xl
17 Moderating a Conference Session 203
Common Complaints About Conference Sessions 203
Learning Your ABC — or PQR 204
The Power of Early Preparation 204
Motivating Speakers To Prepare Well and Early 205
Getting a Head Start on Your Own Contributions 205
Laying the Groundwork for Interesting Questions 206
On the Scene: Making Your Contract with the Speakers 207
Getting Off to a Strong Start 207
Keeping the Session Lively But Under Control 208
Closing the Session in Style 209
The Art of Stimulating Discussion Through Good Questions 210
Using Focused Questions 210
Specific Use of Focused Questions in Panel Discussions 211
Controlling Uncivilized or Otherwise Out of Line Questions 211
Exercises 212
PART 3: MAKING THE MOST OF PRESENTATION TECHNOLOGY
18 Making the Transition to Electronic Slide Shows 219
Scenario 1: Gone with the Wind II 219
Scenario 2: Hot Under the Collar 220
Is It Worth Getting Involved? 222
A Painless Migration Path via Color Transparencies 222
Incorporating Color Photographs 223
Moving to Electronic Slide Shows 224
Typical Equipment 225
Audio and Video Integration 225
19 Using Presentation Software Intelligently 227
Making Visuals Easy To See and Understand 227
Achieving Consistency and Balance Through Slide Masters 233
Using Content Templates 234
Using and Customizing Electronic Clip Art 236
Preparing Slide Shows 239
The Triple Challenge 239
Transitions 240
Text Animation, or Build Up Slides 241
Animating Graphics 242
Hidden Slides 243
Optional Branches to Embedded Presentations 244
Black Slides 245
Embedding Video, Sound, and Other Applications in Your Show 245
Exercises 246
xjj Contents
20 Practicing and Delivering Slide Shows 255
The Radical Approach to Practicing 255
A Sample Practice Session Without Projector 257
Practicing Setup 257
Practicing Troubleshooting Image and Sound Problems 259
Practicing Slide Show Control 262
Practicing with a Projector 267
Delivering Your Electronic Presentation 267
Basic Setup 267
Projector Setup 269
Troubleshooting 269
Issues with Remote Controls 271
Show Time! 272
Exercise and Discussion 273
21 Web Presentations and Web Meetings 275
What Is an E Meeting? 275
Why Meet This Way? 276
Getting Started 276
Presentations, the Web, and Multimedia 276
Visiting the Web During a Presentation 277
Saving a Presentation for Web Delivery 277
Adding Animation, Transitions, and Video or Audio Clips 277
Narrated Presentations 279
Exercises 280
Appendix A Sample Annotated Presentation Structure 285
Appendix B Procedure and Worksheet for Analyzing Audience and Purpose 287
Appendix C General Presentation Outline Form 291
Appendix D Specific Outlines for Common Presentation Types 293
Appendix E Checklist for Presentations 305
Solutions to Exercises 307
Index 333
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| spelling | Reimold, Cheryl Verfasser aut The short road to great presentations how to reach any audience through focussed preparation, inspired delivery, and smart use of technology Cheryl Reimold ; Peter Reimold Hoboken, NJ u.a. Wiley-Interscience 2003 XVII, 342 S. zahlr. Ill. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Présentations (Affaires) Business presentations Reimold, Peter Michael Verfasser aut HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010692997&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Reimold, Cheryl Reimold, Peter Michael The short road to great presentations how to reach any audience through focussed preparation, inspired delivery, and smart use of technology Présentations (Affaires) Business presentations |
| title | The short road to great presentations how to reach any audience through focussed preparation, inspired delivery, and smart use of technology |
| title_auth | The short road to great presentations how to reach any audience through focussed preparation, inspired delivery, and smart use of technology |
| title_exact_search | The short road to great presentations how to reach any audience through focussed preparation, inspired delivery, and smart use of technology |
| title_full | The short road to great presentations how to reach any audience through focussed preparation, inspired delivery, and smart use of technology Cheryl Reimold ; Peter Reimold |
| title_fullStr | The short road to great presentations how to reach any audience through focussed preparation, inspired delivery, and smart use of technology Cheryl Reimold ; Peter Reimold |
| title_full_unstemmed | The short road to great presentations how to reach any audience through focussed preparation, inspired delivery, and smart use of technology Cheryl Reimold ; Peter Reimold |
| title_short | The short road to great presentations |
| title_sort | the short road to great presentations how to reach any audience through focussed preparation inspired delivery and smart use of technology |
| title_sub | how to reach any audience through focussed preparation, inspired delivery, and smart use of technology |
| topic | Présentations (Affaires) Business presentations |
| topic_facet | Présentations (Affaires) Business presentations |
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