Understanding media theory:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London [u.a.]
Arnold [u.a.]
2003
|
| Ausgabe: | 1. publ. in Great Britain |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis Klappentext |
| Beschreibung: | VI, 266 S. |
| ISBN: | 0340719044 0340719036 |
Internformat
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Datensatz im Suchindex
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|---|---|
| adam_text | Contents
Preface vii
Introduction: Unravelling media theory
Section
1
2
Section
3
4
Section
5
6
Section
7
8
Section
9
Bibliography
bdex
Understanding Media Theory is an accessible introduction to the
different theories of die mass media. The author seeks to emphasise
the importance of using theory not only to make sense of the role
of media in society but also to understand particular aspects of the
process of mass communication.
The book outlines the historical development of theorising about
the media and introduces a number of the key approaches and
perspectives that have shaped media theory These include
Marxism, liberal-pluralism, feminism and post-modernism.
It also examines how different parts of the mass communication
process have been understood and conceptualised by media theorists
including media work and production, media content and media
audiences and reception. The book concludes by looking at media
theory in light of the radical changes that are likely to revolutionise
the media and the processes of mass communication in the
twenty-first century.
Understanding Media Theory acknowledges the distrust and suspicion
marsy
knowledge of the media that exist. The focus is on social
scientific theories but also recognised is the influence of
common sense and practitioner thinking.
|
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| discipline | Allgemeines Soziologie |
| edition | 1. publ. in Great Britain |
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| indexdate | 2024-07-09T19:22:00Z |
| institution | BVB |
| isbn | 0340719044 0340719036 |
| language | English |
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| physical | VI, 266 S. |
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| publisher | Arnold [u.a.] |
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| title | Understanding media theory |
| title_auth | Understanding media theory |
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