Global marketing management:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Hoboken, NJ
Wiley
2004
|
| Ausgabe: | 3. ed., [internat. ed.] |
| Schlagworte: | |
| Beschreibung: | XXII, 362, 12 S., 363 -704 S. Ill., Kt. |
| ISBN: | 0471451878 0471230626 |
Internformat
MARC
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| 100 | 1 | |a Kotabe, Masaaki |d 1954- |e Verfasser |0 (DE-588)137231857 |4 aut | |
| 245 | 1 | 0 | |a Global marketing management |c Masaaki Kotabe ; Kristiaan Helsen |
| 250 | |a 3. ed., [internat. ed.] | ||
| 264 | 1 | |a Hoboken, NJ |b Wiley |c 2004 | |
| 300 | |a XXII, 362, 12 S., 363 -704 S. |b Ill., Kt. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Entreprises multinationales - Gestion | |
| 650 | 7 | |a Internationale marketing |2 gtt | |
| 650 | 7 | |a Internationale ondernemingen |2 gtt | |
| 650 | 7 | |a Management |2 gtt | |
| 650 | 4 | |a Marketing international - Gestion | |
| 650 | 4 | |a Multinationales Unternehmen | |
| 650 | 4 | |a Export marketing |x Management | |
| 650 | 4 | |a International business enterprises |x Management | |
| 650 | 0 | 7 | |a Globalisierung |0 (DE-588)4557997-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Produktmanagement |0 (DE-588)4125960-9 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Internationaler Wettbewerb |0 (DE-588)4027415-9 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Internationales Marketing |0 (DE-588)4125431-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Multinationales Unternehmen |0 (DE-588)4075092-9 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketingmanagement |0 (DE-588)4168907-0 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Internationales Marketing |0 (DE-588)4125431-4 |D s |
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| 689 | 1 | 2 | |a Produktmanagement |0 (DE-588)4125960-9 |D s |
| 689 | 1 | |8 1\p |5 DE-604 | |
| 689 | 2 | 0 | |a Globalisierung |0 (DE-588)4557997-0 |D s |
| 689 | 2 | 1 | |a Marketingmanagement |0 (DE-588)4168907-0 |D s |
| 689 | 2 | |8 2\p |5 DE-604 | |
| 700 | 1 | |a Helsen, Kristiaan |e Sonstige |4 oth | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-010667924 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 883 | 1 | |8 2\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804130468714512384 |
|---|---|
| any_adam_object | |
| author | Kotabe, Masaaki 1954- |
| author_GND | (DE-588)137231857 |
| author_facet | Kotabe, Masaaki 1954- |
| author_role | aut |
| author_sort | Kotabe, Masaaki 1954- |
| author_variant | m k mk |
| building | Verbundindex |
| bvnumber | BV017762203 |
| callnumber-first | H - Social Science |
| callnumber-label | HF1416 |
| callnumber-raw | HF1416 |
| callnumber-search | HF1416 |
| callnumber-sort | HF 41416 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 680 |
| ctrlnum | (OCoLC)56635642 (DE-599)BVBBV017762203 |
| dewey-full | 658.84 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.84 |
| dewey-search | 658.84 |
| dewey-sort | 3658.84 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 3. ed., [internat. ed.] |
| format | Book |
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| id | DE-604.BV017762203 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T19:21:31Z |
| institution | BVB |
| isbn | 0471451878 0471230626 |
| language | English |
| lccn | 2003283840 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-010667924 |
| oclc_num | 56635642 |
| open_access_boolean | |
| owner | DE-573 DE-1049 DE-1051 DE-858 DE-523 |
| owner_facet | DE-573 DE-1049 DE-1051 DE-858 DE-523 |
| physical | XXII, 362, 12 S., 363 -704 S. Ill., Kt. |
| publishDate | 2004 |
| publishDateSearch | 2004 |
| publishDateSort | 2004 |
| publisher | Wiley |
| record_format | marc |
| spelling | Kotabe, Masaaki 1954- Verfasser (DE-588)137231857 aut Global marketing management Masaaki Kotabe ; Kristiaan Helsen 3. ed., [internat. ed.] Hoboken, NJ Wiley 2004 XXII, 362, 12 S., 363 -704 S. Ill., Kt. txt rdacontent n rdamedia nc rdacarrier Entreprises multinationales - Gestion Internationale marketing gtt Internationale ondernemingen gtt Management gtt Marketing international - Gestion Multinationales Unternehmen Export marketing Management International business enterprises Management Globalisierung (DE-588)4557997-0 gnd rswk-swf Produktmanagement (DE-588)4125960-9 gnd rswk-swf Internationaler Wettbewerb (DE-588)4027415-9 gnd rswk-swf Internationales Marketing (DE-588)4125431-4 gnd rswk-swf Multinationales Unternehmen (DE-588)4075092-9 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Internationales Marketing (DE-588)4125431-4 s Marketingmanagement (DE-588)4168907-0 s DE-604 Multinationales Unternehmen (DE-588)4075092-9 s Internationaler Wettbewerb (DE-588)4027415-9 s Produktmanagement (DE-588)4125960-9 s 1\p DE-604 Globalisierung (DE-588)4557997-0 s 2\p DE-604 Helsen, Kristiaan Sonstige oth 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Kotabe, Masaaki 1954- Global marketing management Entreprises multinationales - Gestion Internationale marketing gtt Internationale ondernemingen gtt Management gtt Marketing international - Gestion Multinationales Unternehmen Export marketing Management International business enterprises Management Globalisierung (DE-588)4557997-0 gnd Produktmanagement (DE-588)4125960-9 gnd Internationaler Wettbewerb (DE-588)4027415-9 gnd Internationales Marketing (DE-588)4125431-4 gnd Multinationales Unternehmen (DE-588)4075092-9 gnd Marketingmanagement (DE-588)4168907-0 gnd |
| subject_GND | (DE-588)4557997-0 (DE-588)4125960-9 (DE-588)4027415-9 (DE-588)4125431-4 (DE-588)4075092-9 (DE-588)4168907-0 |
| title | Global marketing management |
| title_auth | Global marketing management |
| title_exact_search | Global marketing management |
| title_full | Global marketing management Masaaki Kotabe ; Kristiaan Helsen |
| title_fullStr | Global marketing management Masaaki Kotabe ; Kristiaan Helsen |
| title_full_unstemmed | Global marketing management Masaaki Kotabe ; Kristiaan Helsen |
| title_short | Global marketing management |
| title_sort | global marketing management |
| topic | Entreprises multinationales - Gestion Internationale marketing gtt Internationale ondernemingen gtt Management gtt Marketing international - Gestion Multinationales Unternehmen Export marketing Management International business enterprises Management Globalisierung (DE-588)4557997-0 gnd Produktmanagement (DE-588)4125960-9 gnd Internationaler Wettbewerb (DE-588)4027415-9 gnd Internationales Marketing (DE-588)4125431-4 gnd Multinationales Unternehmen (DE-588)4075092-9 gnd Marketingmanagement (DE-588)4168907-0 gnd |
| topic_facet | Entreprises multinationales - Gestion Internationale marketing Internationale ondernemingen Management Marketing international - Gestion Multinationales Unternehmen Export marketing Management International business enterprises Management Globalisierung Produktmanagement Internationaler Wettbewerb Internationales Marketing Marketingmanagement |
| work_keys_str_mv | AT kotabemasaaki globalmarketingmanagement AT helsenkristiaan globalmarketingmanagement |