I-mode strategy:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Chichester
Wiley
2003
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Translated from the Japanese. - Includes bibliographical references and index |
| Beschreibung: | xx, 160 p. ill. (some col.) : 24 cm |
| ISBN: | 0470851015 |
Internformat
MARC
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| 245 | 1 | 0 | |a I-mode strategy |c Takeshi Natsuno |
| 264 | 1 | |a Chichester |b Wiley |c 2003 | |
| 300 | |a xx, 160 p. |b ill. (some col.) : 24 cm | ||
| 336 | |b txt |2 rdacontent | ||
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| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Translated from the Japanese. - Includes bibliographical references and index | ||
| 650 | 4 | |a Cell phone services industry |z Japan | |
| 650 | 4 | |a Wireless Internet | |
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| 999 | |a oai:aleph.bib-bvb.de:BVB01-010664399 | ||
Datensatz im Suchindex
| _version_ | 1804130463502041088 |
|---|---|
| adam_text | i-mode Strategy
Takeshi Natsuno
Managing Director, i-mode Strategy
NTT DoCoMo, Inc
Japan
Translated by Ruth South McCreery
The Word Works, Ltd
Yokohama, Japan
WILEY
Contents
About the Author v
Foreword to the Japanese Edition vii
Foreword to the English-language Edition xi
Color Plates xxi
1 Success 1
1 1 IT Businesses Grow far More Than Expected or do not
Grow at All 1
111 The Pace Outstripped Our Expectations 1
1111 One Million in 20 Days: 50,000 New
Subscribers a Day 2
1112 One-Third of All Internet Users 3
1 2 i-mode: Born with a Sense of Crisis 4
121A Multidisciplinary Team 4
122 Towards the Second S-Curve 5
1221 From Volume to Value 6
1 3 Evolution of a Text-Based e-Mail Culture 7
131 From One-Way to Interactive 7
1 4 Beyond Talk 9
141 Content-Packed: The Virtuous Cycle 9
142 Active Users: 95% 10
143 i-mode in Mind When They Sign Up 11
xvi i-mode Strategy
t
144 Information Close to Home Works 13
145 Average Monthly Usage Fee is over ¥2000 15
1451 Increase in DoCoMo s Operating Revenues 15
1452 Internet Services That Need
a Mobile Phone 16
1453 Preventing Churning 18
146 Market Share Bounces Back 18
1 5 New Services Emerge 19
16A Business Model the Wired Internet Cannot Support 21
161 Birth of a ¥30 Billion Annual Market
for Fee-Based Services 22
162 Customer Retention Programs in Use 23
163 Stimulating Replacement Demand for Mobile Phones 24
1631 Lightness Ceased to be the Decisive Feature 26
164 Uniquely Successful: Service Providers
in Other Countries Not Doing Well 27
1 7 All Eyes on DoCoMo 28
2 Concepts 31
2 1 Why Has Our Success in the IT Business Been
so Overwhelming? 31
211 It is no Longer a Telecom Age 31
2 2 Differences in Platform are Meaningless 33
221 Customer Participation Boosts the Attractiveness
of Services 34
2211 Customers and Service Providers are in
the Same Team - That is Internet Thinking 35
222 Alliances Create New Markets 36
223 Opportunities for Existing Businesses 37
2 3 Why is the Win so Overwhelming? 38
2 4 Life Today: Complex Systems 39
241 Self-Organization in Geese 39
242 Evaluating a Service in Terms
of the Service as a Whole 41
243 One Technology Cannot Lead a New Service 42
244 DoCoMo s Role is to Coordinate
the System as a Whole 43
Contents xvii
3 Practice 45
3 1 Most People are Conservative; They Reject
What Seems too New 45
311 There Will be a Wallet P C Someday 45
3111 Add-Ons Stimulated the Appetite to Develop 46
3112 One Industry Alone Could not do It 47
312 How to Kick-Start the Process? 48
3121 Language Selection: A Keystroke 50
3122 Our De Facto Standard Technology
Lures Content 51
3123A Lesson from a US Study 51
3124 Kindergarten English? or French? 52
3125 Thousands of Ringtones in No Time 53
3126 Unusual Phones do not Sell 55
3127 It s a Mobile Phone, Stupid 56
3128 Using Existing Web Servers 56
3129 Minimizing the Need to Change Systems 57
313A Business Concept That Attracts Partners in Droves 58
3 2 DoCoMo s Role: Two Points Only 59
3 3 Sharing the Revenues Matters 61
3 4 Keep Service Providers Motivated 62
341 Four Conditions for Attractive Content 63
342 Nationwide Meetings Help Develop
an Eye for Content 64
3 5 What is Internet-Style Marketing? 65
351 The Concept Behind the Commercial with Hirosue 65
352 Who is the Lead Goose? 66
3 6 Finding i-mode Champions 67
4 Alliances 69
4 1 Win-Win Relationships 69
411 Sharing the Profits with Partners Who Share the Risk 69
4 2 Different Industries, Different Types of Alliances 70
421 Technology Alliances for the Promotion
of Mobile Phones 71
4211 Music and Color Displays 71
4212 Openness Enables Personalized Phones 73
4213 Java: Continuing Use of De Facto Standards 73
xviii i-mode Strategy
4214 Calculating Backwards from Vision to Start
of Negotiations 75
4215 Mobile Phones and Services, Two Sides
of the Same Coin 76
422A Revenue Model that Encourages Service Providers 77
4221 Two Benefits from Free Sites 79
4222 Service Providers Acquire Valuable
Marketing Information 80
4223 The Advertising Business, Data
Customization Extension 81
4224 Portal Customization 82
4225 Advertising Tailored to Hobbies and Interests
is Valuable Information 84
4226 Our Net-Only Bank is the Leader of the Pack 85
423 i-mode Makes Daily Life More Convenient,
More Fun, More Affluent 85
4231 PlayStation Alliance Promotes Home
Use of i-mode 88
4232 Game Machines - the Most Familiar Form
of Access 89
4233A Packet and Storage Strategy that Makes
i-mode a Home Entertainment Platform 90
4234 PlayStation Users Continue to Increase 91
4 3 Alliances with Broadcasters 92
4 4 Seamless Links between Mobile and Fixed-Line Networks 93
4 5 Future Plans Call for Adding PC-Internet Users 94
4 6 Point amp; Mobile Strategy and Convenience Store Alliances 94
461 Convenience Stores Benefit by Staying in Touch
with Customers 96
4 7 Printing: Our Next Project 97
4 8 Alliances to Strengthen Electronic Settlement 99
5 Effects 101
51A Team of Individuals Working with the Same
Ideas, Hand-in-Hand, is Stronger
Than One Following a Single Boss 101
5 2 The Information Convenience Store
and Gemlike Speciality Sites 102
Contents xix
521 Eleven Days Later - A Search Engine 104
5 3 More Corporate Subscribers than We Had Expected 104
5 4 Motorcycle Couriers and Exit Interviews 105
5 5 Self-Organization in Off-the-Shelf Software 106
5 6 Another Effect of Adopting HTML 106
57A Fast Conversion from a Telecom
to an Internet Company 108
5 8 An Organization of Empowered Individuals
is a More Powerful Organization 109
5 9 Accelerated Mobile Phone Evolution 110
5 10 Like the Auto Industry in the 1980s 111
5 11 The Media Rush 112
5 12 Word of Mouth: Self-Organization among Individuals 114
6 The Future 115
6 1 Emergence and Self-Organization on a Global
Scale Gives Rise to Greater Positive Feedback 115
6 2 The IMT-2000 Age is Drawing Near 115
6 3 3G Marketing: First, the Applications 117
6 4 Seconds of Real Enjoyment 118
6 5 Striking a Balance between Subscribers
and Service Providers 119
6 6 e-Money from Mobile Phones 120
661 The Role of Java in Popularizing e-Money 121
6611 The Wireless Interface 123
6 7 Alliances with Home Appliance Manufacturers: Another
Possibility 124
6 8 For Export: Our Business Model 125
681 Speaking with Greater Authority 126
682 First, International Roaming 127
683 Toward a Complex System on a Global Scale 128
Appendix 1 History of i-mode 129
Appendix 2 Proposal for the Basic i-mode Concept 133
Memorandum 133
Concerning the Gateway Project Plan 133
1 Basic Gateway Project Concepts 133
XX
Appendix
Gateway Services Seen from
Perspectives
Schedule
3 The i-mode Menu List
Further Reading
Afterword to the Japanese Edition
Index
i-mode
Various
Strategy
|
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| id | DE-604.BV017747980 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T19:21:26Z |
| institution | BVB |
| isbn | 0470851015 |
| language | English |
| lccn | 2003278380 |
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| oclc_num | 50614214 |
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| physical | xx, 160 p. ill. (some col.) : 24 cm |
| publishDate | 2003 |
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| publishDateSort | 2003 |
| publisher | Wiley |
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| spelling | Natsuno, Takeshi Verfasser aut I-mode strategy Takeshi Natsuno Chichester Wiley 2003 xx, 160 p. ill. (some col.) : 24 cm txt rdacontent n rdamedia nc rdacarrier Translated from the Japanese. - Includes bibliographical references and index Cell phone services industry Japan Wireless Internet Mobile Telekommunikation (DE-588)4341131-9 gnd rswk-swf Electronic Commerce (DE-588)4592128-3 gnd rswk-swf Electronic Commerce (DE-588)4592128-3 s Mobile Telekommunikation (DE-588)4341131-9 s DE-604 HEBIS Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010664399&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
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| title | I-mode strategy |
| title_auth | I-mode strategy |
| title_exact_search | I-mode strategy |
| title_full | I-mode strategy Takeshi Natsuno |
| title_fullStr | I-mode strategy Takeshi Natsuno |
| title_full_unstemmed | I-mode strategy Takeshi Natsuno |
| title_short | I-mode strategy |
| title_sort | i mode strategy |
| topic | Cell phone services industry Japan Wireless Internet Mobile Telekommunikation (DE-588)4341131-9 gnd Electronic Commerce (DE-588)4592128-3 gnd |
| topic_facet | Cell phone services industry Japan Wireless Internet Mobile Telekommunikation Electronic Commerce |
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