The death of demand: finding growth in a saturated global economy
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Upper Saddle River, NJ
Prentice Hall
2004
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes index |
| Beschreibung: | XXV, 284 S. graph. Darst. |
| ISBN: | 0131423312 |
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| 245 | 1 | 0 | |a The death of demand |b finding growth in a saturated global economy |c Tom Osenton |
| 264 | 1 | |a Upper Saddle River, NJ |b Prentice Hall |c 2004 | |
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| 650 | 4 | |a Cycles économiques - États-Unis | |
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Datensatz im Suchindex
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|---|---|
| adam_text | Acknowledgments xix
Introduction xxi
PART I THE DRIVE FDR GROWTH 1
Chapter 1 the lifeblddd of capitalism 3
Life and Death 4
Not Just About cheese 5
World Population Growth 7
World s largest GDPs hurting 9
The Basics 1 2
Rate of Growth: Trending Up or Down? 1 3
Never Looking Back 1 A
The Inverted V 16
Ebbing Tide 1 7
Negative Rate of Growth 1 9
McDonald s: Ndt Bo Happy meals l 9
All Sectors Have Hit the Wall 2D
Even Technology Has Seen its Best Days 26
The Shrinking Big Three 2B
The American Dream 32
xi
Rationalizing the Doldrums 32
conventional remedies 33
When All Else Fails, Cheat 34
hitting the market share wall 36
Victims of dur Dwn Success 37
Putting Earnings at Risk 3B
The Culture of more 39
Chapter2 building revenue and market
Share: 1950to 1 9BD 43
The Fabuldus Fifties 44
The Ripple Effect 46
Growth Strategies 46
Discontinuous Innovation 48
Continuous Innovation SO
Creative Destruction 52
MARKETING STRATEGIES AND TACTICS 53
Exponential Growth 56
Formula for Growth 57
New Product Categories 59
The Inflationary 1970s 64
Trend: Increasing Rate of Growth 64
A Phenomenal Run 65
Living up to New Expectations 66
Chapter3 chasing revenue and market
Share: 1 9BD to Present 69
High Expectations 7 1
New Growth Strategies 72
new product Categories 74
If It Ain t Broke . . . 77
The Fragmentation df Media 7B
The Tired Four Ps B2
The Marketing Continuum 84
The Myth of Customer Relationships B6
Hitting the Market Share Wall BB
Pride and Profits 9d
Anabolic Revenue Growth g l
Upgrading the Dow 96
Insidiously Slow Erosion 9B
Onward and Downward 99
The Curse df the Class of 1 9BD 1 a 1
Desperate Times Call for
Desperate Measures 1 D3
Chapter4 desperate times, desperate
MEASURES 1 D5
Desperate Times l D6
In the Beginning ... 1 OB
The Most Fundamental of
Fundamentals 1 D9
Spin Doctors: Healthy Patients,
No Matter What 1 l D
Report Card: All A s on a
Pro Forma Basis 1 l 1
Tricks df the Trade: Increasing
Revenues 1 1 2
Extended Warranties 1 1 3
Penalties: Skies Becoming Less Friendly 1 1 4
The Obesity Factor 1 1 5
Lengthening the Sales Cycle 1 1 6
Have You Driven a Ford Lately? 1 1 B
Bargain Basement Deals 1 l g
Deflation: When Having Too Many
Good Deals Hurts Everybody 1 l 9
Your Business Is important to Us l 20
Cutting Costs 121
Cutting Quality 1 22
Fabricating the Numbers 1 23
Restating Earnings 1 24
TIMING IS EVERYTHING 1 25
Chapter5 six harvard classes 127
The Class of 49 127
Procter Gamble 1 29
Meet the Graduates 1 3D
Class df 1 95D l 3 1
Class of 1 96D 1 33
Class df 1 97D 1 36
Class of 1 98D 1 3B
Class df i 99D 1 43
Class df 2DDD 1 4B
The Law of Limitations 1 52
PART II THE NEW ECONOMIC REALITY 153
Chapter6 the law of limitations i 55
performance Limitations 1 56
Even Your Own Hype Says
You re Maxed 1 59
few Categories, Fewer Consumers 1 60
The Law of Limitations 1 62
A Case Study in Growth: McDonald s
Corporation 1 64
Growing the Corporation: The Six
Market Forces 1 65
The Long term business Consequences l 7D
Revenue Limitations 1 7 1
Productivity Limitations 1 73
Earnings Limitations 1 75
Innovation Saturation l 77
Chapter7 the law df innovation
Saturation 1 79
The Slowdown: Sign of Failure
or Success? lBO
The Eternal Stairway 1 a 1
The inverted V 1B2
The Law of Innovation saturation 1 B4
Every Successful Innovation
Enjoys Two Major Trends 1 B6
The Declining Rate of Growth Can
Be Slowed, But Not Reversed 1 B7
The Law Applied 1 B9
Car and Truck Sales 1 go
The Airlines: September l 1 Compounds
the Problem 1 92
General Electric: Not Even Jack
Could Break the Law 1 93
Even Technology Is on the Downside 195
Fastest Ride in History: Amazon.com 1 97
CORPORATE PROGERIA 1 99
Implications of Innovation Saturation 2O1
The Fading Business Cycle 2D2
Chapter8 the fading business cycle zd5
A Pattern of Short Term
Economic Development 2C6
The Climbing S Curve 2DB
Rate of Growth and the Abe
? f the Revenue Stream 2 1 1
The Long Wave Cycle 212
Discontinuous Innovations 214
The Discontinuous innovation Cycle 217
1 .The First DI Wave: The Railroad
1 B25 1 975 ( 1 5O YEARS) 217
2.The Secdnd DI Wave: The Telephone
1 B75 2DDD (125 YEARS) 2 1 B
3.The Third DI Wave: The Automobile
1 900 2000 ( 1 DO YEARS) 2 1 B
A.The Fourth DI Wave: The Airplane
1 925 2DDD (75 Years) 219
5.The Fifth DI Wave: Television
1 950 2000 (5D YEARS) 22O
6.The Sixth DI Wave: The PC
1 9BO 2O1 5 (35 YEARS) 221
7.The Seventh DI Wave: The WWW
1995 2O2D (25 YEARS) 222
The Eighth DI Wave? Stay Tuned 223
Recovering at lower Levels 225
Implications of a Fading Business
Cycle 227
Dealing with a New Economic Reality 22B
Chapter9 the new economic reality 229
Getting Hit by a Two by four 23D
Great Expectations 233
UNREALISTIC EXPECTATIONS 237
LIVING THE NEW ECONOMIC REALITY 238
Turning Four Business
Basics Inside Dut 239
Managing Expectations 247
A Time of Renewal 248
Chapter 10 a time of renewal 249
Tdd Many Dptidns, Tod Much Capacity 25O
Why the Economy Lacks Energy 25 1
Help Wanted: CED for the New
Economic Reality 254
Seven Qualities df the New Economic
Reality CED 255
A TIME OF RENEWAL 269
INDEX 27 1
|
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| spelling | Osenton, Tom Verfasser aut The death of demand finding growth in a saturated global economy Tom Osenton Upper Saddle River, NJ Prentice Hall 2004 XXV, 284 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Includes index Consommateurs - Comportement - États-Unis Consommation (Économie politique) - États-Unis Cycles économiques - États-Unis Entreprises - États-Unis - Croissance Offre et demande Wirtschaft Business cycles United States Consumer behavior United States Consumption (Economics) United States Corporations United States Growth Supply and demand Nachfrageverhalten (DE-588)4200451-2 gnd rswk-swf Rückgang (DE-588)4229059-4 gnd rswk-swf Nachfrage (DE-588)4041036-5 gnd rswk-swf Weltwirtschaft (DE-588)4065468-0 gnd rswk-swf Grenzen des Wachstums (DE-588)4113786-3 gnd rswk-swf États-Unis - Conditions économiques - 21e siècle USA United States Economic conditions 21st century Nachfrageverhalten (DE-588)4200451-2 s Grenzen des Wachstums (DE-588)4113786-3 s DE-604 Nachfrage (DE-588)4041036-5 s Rückgang (DE-588)4229059-4 s Weltwirtschaft (DE-588)4065468-0 s HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010664369&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Osenton, Tom The death of demand finding growth in a saturated global economy Consommateurs - Comportement - États-Unis Consommation (Économie politique) - États-Unis Cycles économiques - États-Unis Entreprises - États-Unis - Croissance Offre et demande Wirtschaft Business cycles United States Consumer behavior United States Consumption (Economics) United States Corporations United States Growth Supply and demand Nachfrageverhalten (DE-588)4200451-2 gnd Rückgang (DE-588)4229059-4 gnd Nachfrage (DE-588)4041036-5 gnd Weltwirtschaft (DE-588)4065468-0 gnd Grenzen des Wachstums (DE-588)4113786-3 gnd |
| subject_GND | (DE-588)4200451-2 (DE-588)4229059-4 (DE-588)4041036-5 (DE-588)4065468-0 (DE-588)4113786-3 |
| title | The death of demand finding growth in a saturated global economy |
| title_auth | The death of demand finding growth in a saturated global economy |
| title_exact_search | The death of demand finding growth in a saturated global economy |
| title_full | The death of demand finding growth in a saturated global economy Tom Osenton |
| title_fullStr | The death of demand finding growth in a saturated global economy Tom Osenton |
| title_full_unstemmed | The death of demand finding growth in a saturated global economy Tom Osenton |
| title_short | The death of demand |
| title_sort | the death of demand finding growth in a saturated global economy |
| title_sub | finding growth in a saturated global economy |
| topic | Consommateurs - Comportement - États-Unis Consommation (Économie politique) - États-Unis Cycles économiques - États-Unis Entreprises - États-Unis - Croissance Offre et demande Wirtschaft Business cycles United States Consumer behavior United States Consumption (Economics) United States Corporations United States Growth Supply and demand Nachfrageverhalten (DE-588)4200451-2 gnd Rückgang (DE-588)4229059-4 gnd Nachfrage (DE-588)4041036-5 gnd Weltwirtschaft (DE-588)4065468-0 gnd Grenzen des Wachstums (DE-588)4113786-3 gnd |
| topic_facet | Consommateurs - Comportement - États-Unis Consommation (Économie politique) - États-Unis Cycles économiques - États-Unis Entreprises - États-Unis - Croissance Offre et demande Wirtschaft Business cycles United States Consumer behavior United States Consumption (Economics) United States Corporations United States Growth Supply and demand Nachfrageverhalten Rückgang Nachfrage Weltwirtschaft Grenzen des Wachstums États-Unis - Conditions économiques - 21e siècle USA United States Economic conditions 21st century |
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