The art & science of interpreting market research evidence:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York
Wiley
2004
|
| Schlagworte: | |
| Online-Zugang: | Table of contents Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | X, 236 S. |
| ISBN: | 0470844248 |
Internformat
MARC
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| 245 | 1 | 0 | |a The art & science of interpreting market research evidence |c D. V. L. Smith and J. H. Fletcher |
| 246 | 1 | 3 | |a Art and science of interpreting market research evidence |
| 264 | 1 | |a New York |b Wiley |c 2004 | |
| 300 | |a X, 236 S. | ||
| 336 | |b txt |2 rdacontent | ||
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| 650 | 4 | |a Estadística | |
| 650 | 4 | |a Investigación cualitativa | |
| 650 | 4 | |a Marketing research | |
| 650 | 4 | |a Mercadeo - Investigaciones | |
| 650 | 4 | |a Qualitative research | |
| 650 | 4 | |a Statistics | |
| 650 | 4 | |a Statistik | |
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| 700 | 1 | |a Fletcher, Jonathan H. |e Verfasser |4 aut | |
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Datensatz im Suchindex
| _version_ | 1804130435159031809 |
|---|---|
| adam_text | IMAGE 1
THE ART & SCIENCE
OF INTERPRETING MARKET RESEARCH EVIDENCE
D.V.L. SMITH AND J.H. FLETCHER
-. V
JOHN WILEY &^ SONS, LTD
IMAGE 2
CONTENTS
FOREWORD VII
PREFACE IX
ACKNOWLEDGEMENTS XI
1 NEW MARKET RESEARCH 1
2 NOT A SCIENCE, BUT A SCIENTIFIC APPROACH 15
3 DATA-RICH INTUITIVE ANALYSIS * 27
4 ANALYSING THE RIGHT PROBLEM 37
5 UNDERSTANDING THE BIG 1 INFORMATION PICTURE 49
6 COMPENSATING FOR IMPERFECT DATA 6L
7 DEVELOPING THE ANALYSIS STRATEGY 83
8 ORGANIZING THE QUALITATIVE DATA 91
9 ORGANIZING THE QUANTITATIVE DATA 105
10 ESTABLISHING THE INTERPRETATION BOUNDARY 129
11 APPLYING THE KNOWLEDGE NITERS 149
12 REFRAMING THE DATA 169
13 INTEGRATING THE EVIDENCE AND PRESENTING RESEARCH AS A NARRATIVE 179
14 FACILITATING INFORMED DECISION-MAKING 195
IMAGE 3
VI CONTENTS
15 DEVELOPING HOLISTIC DATA ANALYSIS 211
16 GUIDE TO THE SUPPORTING TRAINING MODULE 217
NOTES 219
REFERENCES 225
GLOSSARY OF HOLISTIC ANALYSIS TERMS 229
INDEX 231
|
| any_adam_object | 1 |
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| callnumber-search | HF5415.2 |
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| callnumber-subject | HF - Commerce |
| classification_rvk | QP 611 |
| ctrlnum | (OCoLC)318263875 (DE-599)BVBBV017701626 |
| dewey-full | 658.8/3 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/3 |
| dewey-search | 658.8/3 |
| dewey-sort | 3658.8 13 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV017701626 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T19:20:56Z |
| institution | BVB |
| isbn | 0470844248 |
| language | English |
| lccn | 2003067249 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-010642223 |
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| physical | X, 236 S. |
| publishDate | 2004 |
| publishDateSearch | 2004 |
| publishDateSort | 2004 |
| publisher | Wiley |
| record_format | marc |
| spelling | Smith, David V. L. Verfasser aut The art & science of interpreting market research evidence D. V. L. Smith and J. H. Fletcher Art and science of interpreting market research evidence New York Wiley 2004 X, 236 S. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Estadística Investigación cualitativa Marketing research Mercadeo - Investigaciones Qualitative research Statistics Statistik Unternehmen (DE-588)4061963-1 gnd rswk-swf Entscheidung (DE-588)4014904-3 gnd rswk-swf Marktforschung (DE-588)4037630-8 gnd rswk-swf Marktforschung (DE-588)4037630-8 s Unternehmen (DE-588)4061963-1 s Entscheidung (DE-588)4014904-3 s DE-604 Fletcher, Jonathan H. Verfasser aut http://www.loc.gov/catdir/toc/wiley041/2003067249.html Table of contents GBV Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010642223&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Smith, David V. L. Fletcher, Jonathan H. The art & science of interpreting market research evidence Estadística Investigación cualitativa Marketing research Mercadeo - Investigaciones Qualitative research Statistics Statistik Unternehmen (DE-588)4061963-1 gnd Entscheidung (DE-588)4014904-3 gnd Marktforschung (DE-588)4037630-8 gnd |
| subject_GND | (DE-588)4061963-1 (DE-588)4014904-3 (DE-588)4037630-8 |
| title | The art & science of interpreting market research evidence |
| title_alt | Art and science of interpreting market research evidence |
| title_auth | The art & science of interpreting market research evidence |
| title_exact_search | The art & science of interpreting market research evidence |
| title_full | The art & science of interpreting market research evidence D. V. L. Smith and J. H. Fletcher |
| title_fullStr | The art & science of interpreting market research evidence D. V. L. Smith and J. H. Fletcher |
| title_full_unstemmed | The art & science of interpreting market research evidence D. V. L. Smith and J. H. Fletcher |
| title_short | The art & science of interpreting market research evidence |
| title_sort | the art science of interpreting market research evidence |
| topic | Estadística Investigación cualitativa Marketing research Mercadeo - Investigaciones Qualitative research Statistics Statistik Unternehmen (DE-588)4061963-1 gnd Entscheidung (DE-588)4014904-3 gnd Marktforschung (DE-588)4037630-8 gnd |
| topic_facet | Estadística Investigación cualitativa Marketing research Mercadeo - Investigaciones Qualitative research Statistics Statistik Unternehmen Entscheidung Marktforschung |
| url | http://www.loc.gov/catdir/toc/wiley041/2003067249.html http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010642223&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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