Marketing management for travel and tourism:
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Cheltenham
Thornes
1999
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | IX, 326 S. Ill., graph. Darst., Kt. |
| ISBN: | 0748727833 |
Internformat
MARC
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| 999 | |a oai:aleph.bib-bvb.de:BVB01-010636081 | ||
Datensatz im Suchindex
| _version_ | 1804130424069292032 |
|---|---|
| adam_text | Contents
Preface v
Author profiles vii
Abbreviations viii
Acknowledgements x
1 Introduction to travel and tourism 1
Lesley Pender
2 Introduction to travel and tourism marketing 24
Lesley Pender
3 The marketing environment 42
Dave Abson
4 Why do people travel? Introductory perspectives on tourist behaviour 60
Tony Seaton
5 Marketing research for travel and tourism 107
Patricia Gray
6 Strategic marketing planning 133
Dave Abson
7 Operational marketing planning 152
Dave Abson
8 The tourism product and customer service 174
Philip Alford
9 Pricing travel and tourism products 200
Caroline Barrass and Dave Abson
10 Distributing travel and tourism products 218
Lesley Pender
11 Promoting travel and tourism products 241
Lesley Pender
12 The law affecting travel and tourism marketing 278
Michael Boella
iv Contents
Appendix 1: Case studies 297
Appendix 2: Organisations providing marketing research services
for travel and tourism 317
Index 318
|
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| dewey-ones | 338 - Production |
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| dewey-tens | 330 - Economics |
| discipline | Wirtschaftswissenschaften |
| edition | 1. publ. |
| format | Book |
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| indexdate | 2024-07-09T19:20:48Z |
| institution | BVB |
| isbn | 0748727833 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-010636081 |
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| spelling | Marketing management for travel and tourism Lesley Pender [...] 1. publ. Cheltenham Thornes 1999 IX, 326 S. Ill., graph. Darst., Kt. txt rdacontent n rdamedia nc rdacarrier Management (DE-588)4037278-9 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Tourismus (DE-588)4018406-7 gnd rswk-swf Tourismus (DE-588)4018406-7 s Marketing (DE-588)4037589-4 s DE-604 Management (DE-588)4037278-9 s Pender, Lesley Sonstige oth HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010636081&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
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| subject_GND | (DE-588)4037278-9 (DE-588)4037589-4 (DE-588)4018406-7 |
| title | Marketing management for travel and tourism |
| title_auth | Marketing management for travel and tourism |
| title_exact_search | Marketing management for travel and tourism |
| title_full | Marketing management for travel and tourism Lesley Pender [...] |
| title_fullStr | Marketing management for travel and tourism Lesley Pender [...] |
| title_full_unstemmed | Marketing management for travel and tourism Lesley Pender [...] |
| title_short | Marketing management for travel and tourism |
| title_sort | marketing management for travel and tourism |
| topic | Management (DE-588)4037278-9 gnd Marketing (DE-588)4037589-4 gnd Tourismus (DE-588)4018406-7 gnd |
| topic_facet | Management Marketing Tourismus |
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