Marketing für elektronische Marktplätze: Kundenakquisition, Kundenbindung, Beziehungsmarketing
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | German |
| Veröffentlicht: |
Mannheim
Inst. für Marktorientierte Unternehmensführung
2003
|
| Schriftenreihe: | Reihe: Management-Know-how
M82 |
| Schlagworte: | |
| Beschreibung: | 35 Bl. |
| ISBN: | 3893332960 |
Internformat
MARC
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Datensatz im Suchindex
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| any_adam_object | |
| author | Bauer, Hans H. 1947- Hammerschmidt, Maik |
| author_GND | (DE-588)123043999 (DE-588)12464080X |
| author_facet | Bauer, Hans H. 1947- Hammerschmidt, Maik |
| author_role | aut aut |
| author_sort | Bauer, Hans H. 1947- |
| author_variant | h h b hh hhb m h mh |
| building | Verbundindex |
| bvnumber | BV017687595 |
| classification_rvk | QP 650 |
| ctrlnum | (OCoLC)76564672 (DE-599)BVBBV017687595 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV017687595 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T19:20:47Z |
| institution | BVB |
| isbn | 3893332960 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-010634928 |
| oclc_num | 76564672 |
| open_access_boolean | |
| owner | DE-12 DE-Aug4 |
| owner_facet | DE-12 DE-Aug4 |
| physical | 35 Bl. |
| publishDate | 2003 |
| publishDateSearch | 2003 |
| publishDateSort | 2003 |
| publisher | Inst. für Marktorientierte Unternehmensführung |
| record_format | marc |
| series | Reihe: Management-Know-how |
| series2 | Reihe: Management-Know-how |
| spelling | Bauer, Hans H. 1947- Verfasser (DE-588)123043999 aut Marketing für elektronische Marktplätze Kundenakquisition, Kundenbindung, Beziehungsmarketing H. H. Bauer ; Hammerschmidt, M. Mannheim Inst. für Marktorientierte Unternehmensführung 2003 35 Bl. txt rdacontent n rdamedia nc rdacarrier Reihe: Management-Know-how M82 Electronic Commerce swd Kundenmanagement swd Marketing swd Electronic Commerce (DE-588)4592128-3 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Kundenmanagement (DE-588)4236865-0 gnd rswk-swf Marketing (DE-588)4037589-4 s 1\p DE-604 Kundenmanagement (DE-588)4236865-0 s 2\p DE-604 Electronic Commerce (DE-588)4592128-3 s 3\p DE-604 Hammerschmidt, Maik Verfasser (DE-588)12464080X aut Reihe: Management-Know-how M82 (DE-604)BV013851118 M82 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Bauer, Hans H. 1947- Hammerschmidt, Maik Marketing für elektronische Marktplätze Kundenakquisition, Kundenbindung, Beziehungsmarketing Reihe: Management-Know-how Electronic Commerce swd Kundenmanagement swd Marketing swd Electronic Commerce (DE-588)4592128-3 gnd Marketing (DE-588)4037589-4 gnd Kundenmanagement (DE-588)4236865-0 gnd |
| subject_GND | (DE-588)4592128-3 (DE-588)4037589-4 (DE-588)4236865-0 |
| title | Marketing für elektronische Marktplätze Kundenakquisition, Kundenbindung, Beziehungsmarketing |
| title_auth | Marketing für elektronische Marktplätze Kundenakquisition, Kundenbindung, Beziehungsmarketing |
| title_exact_search | Marketing für elektronische Marktplätze Kundenakquisition, Kundenbindung, Beziehungsmarketing |
| title_full | Marketing für elektronische Marktplätze Kundenakquisition, Kundenbindung, Beziehungsmarketing H. H. Bauer ; Hammerschmidt, M. |
| title_fullStr | Marketing für elektronische Marktplätze Kundenakquisition, Kundenbindung, Beziehungsmarketing H. H. Bauer ; Hammerschmidt, M. |
| title_full_unstemmed | Marketing für elektronische Marktplätze Kundenakquisition, Kundenbindung, Beziehungsmarketing H. H. Bauer ; Hammerschmidt, M. |
| title_short | Marketing für elektronische Marktplätze |
| title_sort | marketing fur elektronische marktplatze kundenakquisition kundenbindung beziehungsmarketing |
| title_sub | Kundenakquisition, Kundenbindung, Beziehungsmarketing |
| topic | Electronic Commerce swd Kundenmanagement swd Marketing swd Electronic Commerce (DE-588)4592128-3 gnd Marketing (DE-588)4037589-4 gnd Kundenmanagement (DE-588)4236865-0 gnd |
| topic_facet | Electronic Commerce Kundenmanagement Marketing |
| volume_link | (DE-604)BV013851118 |
| work_keys_str_mv | AT bauerhansh marketingfurelektronischemarktplatzekundenakquisitionkundenbindungbeziehungsmarketing AT hammerschmidtmaik marketingfurelektronischemarktplatzekundenakquisitionkundenbindungbeziehungsmarketing |