Core logics shifts of multinational companies distribution strategy in South Korea: an exploratory study
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| Format: | Abschlussarbeit Buch |
| Sprache: | English |
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2003
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| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | X, 219 S. |
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Table of Content
1 Introduction 1
1.1 Problem presentation 1
1.2 Objective of the research 3
1.3 Scientific foundations 6
1.4 Research design and methodology 8
1.5 Structure of the thesis 12
2 Theoretical framework 14
2.1 Towards a conceptual framework Research on marketing and distribution strategy 14
2.2 The concept of dominant logic and core logics 17 j
2.2.1 Definition 17 j
2.2.1.1 The dominant logic 17 j
2.2.1.2 Core logics 20 ;
2.2.2 Comparison 23
2.3 Link among the resource based view, logic, strategy and environmental factors 27
2.3.1 Resource based view influence on dominant logic and core logic 27
2.3.2 Environmental factors influence on the core logic 36
2.3.3 Core logics influence on international marketing strategy 39
2.4 The conceptual framework 41 j
2.4.1 Propositions 48
3 Environmental background 51 i
3.1 Historical overview 51 j
3.2 Economic development in South Korea 53 j
3.2.1 Reconstruction phase (1953 1961) 54
3.2.2 Economic take off: heavy industry and structural phase (1962 1986) 55
3.2.3 Democratic reform and globalization phase (1987 1997) 59
3.2.4 Economic reform phase (1998 ) 60
3.3 Environmental composite before the Asian financial crisis 61 I
3.3.1 The multinationals political environment before the Asian financial crisis 63 j
3.3.2 The multinationals economic environment before the Asian financial crisis 66 j
3.4 Environmental composite after the Asian financial crisis 68
3.4.1 Macro trends 69
3.4.2 The multinationals environmental composite after the Asian financial crisis 77
3.4.3 The multinationals new environmental composite 79
3.5 Distribution system before and after the Asian financial crisis 80
3.5.1 Distribution system before the Asian financial crisis 82
3.5.2 Distribution system after the Asian financial crisis 83
3.5.3 Outlook for the retail environment in Korea 85
4 Case studies 87
4.1 Asian financial crisis — a temporary change 90
4.1.1 Capability logic 90
4.1.1.1 Procter Gamble 90
4.1.1.2 Adidas 100
ii
4.1.1.3 Nestle 108
4.1.1.4 Nivea 113
4.1.1.5 Summary 120
4.1.2 Guerrilla logic 123
4.1.2.1 Wella 123
4.1.2.2 Summary 129
4.1.3 Complexity logic 131
4.1.3.1 Coca Cola 131
4.1.3.2 Summary 137
4.2 Asian financial crisis a permanent change 139
4.2.1 Capability logic 139
4.2.1.1J J Medical 139
4.2.1.2 Summary 145
4.2.2 Guerrilla logic 147
4.2.2.1 Bertelsmann 147
4.2.2.2 Hilti Korea 153
4.2.2.3 Summary 158
4.2.3 Complexity logic 161
4.2.3.1 Cisco Systems 161
4.2.3.2 Philips 165
4.2.3.3 Summary 170
5 Findings and implications for theory and practice 172
5.1 Synthesis of research results 172
5.1.1 The core logics shifts of multinationals case study results 172
5.1.2 Successful core logics and distribution systems 184
5.2 Implications for theory 187
5.2.1 Validation and extension of underlying theory 187
5.2.2 Operationalization of underlying theory 188
6 Conclusion 194
6.1 Implications for management practice 196
6.2 Suggestions for future research 198
Appendix 199
Appendix A: Interview partners in Seoul, South Korea 199
Appendix B: Interview guideline 205
References 207
iii
Table of Exhibits
Exhibit 1 Subobjectives of the study 4
Exhibit 2 Research questions 6
Exhibit 3 Three scientific principles of the research 6
Exhibit 4 Structure and layout of thesis 12
Exhibit 5 The concept of dominant logic and complex adaptive systems 19
Exhibit 6 The resource based view as the bases of dominant logic and core logics 36
Exhibit 7 Link among the resource based view, logic, strategy and environmental factors ....40
Exhibit 8 Conceptual framework Part 1 41
Exhibit 9 Conceptual framework part II 46
Exhibit 10 Operationalization of core logics 48
Exhibit 11 GNP growth rate of Five year economic plan 56
Exhibit 12 Environmental composite before the Asian financial crisis 62
Exhibit 13 Environmental composite after the Asian financial crisis 69
Exhibit 14 Liberalization of foreign direct investment excerpt of measures 74
Exhibit 15 Actors in the distribution system and their relations 80
Exhibit 16: Structure of Korean retail industry in 1997 82
Exhibit 17: Growth of the leading retail companies in Korea 84
Exhibit 18: Predominant core logics of marketing strategy employed in 24 foreign
multinational companies and their perception of the Asian financial crisis 88
Exhibit 19 P G Korea s number of distributors from 1989 to 2002 93
Exhibit 20 Existing core logics 97
Exhibit 21 P G Korea s core logics 97
Exhibit 22 P G Korea s core logics shifts 98
Exhibit 23 Korean Dutch joint venture trading companies (exclusive distributor of Adidas
products) direct distribution system in the early 1980s 102
Exhibit 24 Adidas Korea s mixed distribution system in 1997 based on capability logic and
complexity logic 102
Exhibit 25 Existing core logics 105
Exhibit 26 Adidas Korea s core logics 105
Exhibit 27 Adidas Korea s core logics shifts 107
Exhibit 28 Nestle Korea s indirect distribution system in 1996 based on capability logic... 109
Exhibit 29 Nestle Korea s mixed distribution system in 2002 based on capability logic 109
Exhibit 30 Existing core logics 111
Exhibit 31 Nestle Korea s core logics 111
Exhibit 32 Nestle Korea s core logics shifts 113
Exhibit 33 LG household direct distribution system in 1979 116
Exhibit 34 Nivea Korea s indirect distribution system in 1997 based on capability logic .... 116
Exhibit 35 Existing core logics 118
Exhibit 36 Nivea Korea s core logic 118
Exhibit 37 Nivea Korea s lack of core logic shift 119
Exhibit 38 Summary of findings from case studies: Asian financial crisis perceived as a
temporary disruption Predominant use of capability logic 122
Exhibit 39 Wella Korea s mixed distribution system in 1986 based on guerilla logic 126
Exhibit 40 Wella Korea s mixed distribution system in 2002 based on guerrilla logic and
capability logic 126
Exhibit 41 Existing core logics 127
Exhibit 42 Wella Korea s core logics 127
iv
Exhibit 43 Wella Korea s core logics shifts 128
Exhibit 44 Summary of findings from Wella Korea: Asian financial crisis perceived as a
temporary disruption Predominant use of guerrilla logic 130
Exhibit 45 Coca Cola Korea four bottling companies mixed distribution system based on
complexity logic 133
Exhibit 46 Coca Cola Korea bottling company s mixed distribution system in 2002 based on
capability logic and complexity logic 134
Exhibit 47 Existing core logics 134
Exhibit 48 Coca Cola Korea s core logics 135
Exhibit 49 Coca Cola Korea s core logics shifts 136
Exhibit 50 Summary of findings from Coca Cola Korea: Asian financial crisis perceived as a
temporary disruption Predominant use of complexity logic 138
Exhibit 51 J J Medical Korea indirect distribution system in 1988 based on capability logic
142
Exhibit 52 J J Medical Korea s mixed distribution system in 2002 based on complexity logic
and capability logic 142
Exhibit 53 J J Medical Korea s future direct distribution system for 2005 based on capability
logic 143
Exhibit 54 Existing core logics 143
Exhibit 55 J J Medical Korea s core logics 144
Exhibit 56 J J Medical Korea s core logic shifts 145
Exhibit 57 Summary of findings from J J Medical Korea: Asian financial crisis perceived as
a permanent disruption Predominant use of capability logic 146
Exhibit 58 Existing core logics 150
Exhibit 59 Bertelsmann Korea s core logics 150
Exhibit 60 Bertelsmann Korea s core logics shifts 152
Exhibit 61 Hilti Korea s direct distridution system in 1986 based on guerilla logic 155
Exhibit 62 Hilti Korea s mixed distribution system in 2002 based on complexity logic,
capability logic and guerilla logic 155
Exhibit 63 Existing core logics 156
Exhibit 64 Hilti Korea s core logics 156
Exhibit 65 Hilti Korea s core logic shifts 157
Exhibit 66 Summary of findings from case studies: Asian financial crisis perceived as a
permanent disruption Predominant use of guerrilla logic 160
Exhibit 67 Existing core logics 163
Exhibit 68 Cisco Korea s core logics 163
Exhibit 69 Cisco Korea s core logics shifts 164
Exhibit 70 Philips Korea s indirect distribution system in 1976 based on complexity logic. 167
Exhibit 71 Philips Korea s mixed distribution system in 2002 based on capability logic and
complexity logic 167
Exhibit 72 Existing core logics 168
Exhibit 73 Philips Electronics Korea s core logics 168
Exhibit 74 Philips Electronics Korea s core logics shifts 169
Exhibit 75 Summary of findings from case studies: Asian financial crisis perceived as a
permanent disruption Predominant use of complexity logic 171
Exhibit 76: Core logics employed in the 11 case studies 173
Exhibit 77: Core logics employed in 24 foreign multinational firms 183
Exhibit 78 Factors enabling distribution structure transformation 189
Exhibit 79 Factors enabling distribution structure transformation and core logics shifts 193
v
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| spelling | Kim, Kyung-Won Verfasser aut Core logics shifts of multinational companies distribution strategy in South Korea an exploratory study vorgelegt von Kyung-won Kim 2003 X, 219 S. txt rdacontent n rdamedia nc rdacarrier St. Gallen, Univ., Diss., 2003 Multinationales Unternehmen / Tochtergesellschaft / Internationales Marketing / Vertrieb / Südkorea Distributionspolitik (DE-588)4113325-0 gnd rswk-swf Multinationales Unternehmen (DE-588)4075092-9 gnd rswk-swf Südkorea (DE-588)4078029-6 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content Südkorea (DE-588)4078029-6 g Multinationales Unternehmen (DE-588)4075092-9 s Distributionspolitik (DE-588)4113325-0 s DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010630234&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Kim, Kyung-Won Core logics shifts of multinational companies distribution strategy in South Korea an exploratory study Multinationales Unternehmen / Tochtergesellschaft / Internationales Marketing / Vertrieb / Südkorea Distributionspolitik (DE-588)4113325-0 gnd Multinationales Unternehmen (DE-588)4075092-9 gnd |
| subject_GND | (DE-588)4113325-0 (DE-588)4075092-9 (DE-588)4078029-6 (DE-588)4113937-9 |
| title | Core logics shifts of multinational companies distribution strategy in South Korea an exploratory study |
| title_auth | Core logics shifts of multinational companies distribution strategy in South Korea an exploratory study |
| title_exact_search | Core logics shifts of multinational companies distribution strategy in South Korea an exploratory study |
| title_full | Core logics shifts of multinational companies distribution strategy in South Korea an exploratory study vorgelegt von Kyung-won Kim |
| title_fullStr | Core logics shifts of multinational companies distribution strategy in South Korea an exploratory study vorgelegt von Kyung-won Kim |
| title_full_unstemmed | Core logics shifts of multinational companies distribution strategy in South Korea an exploratory study vorgelegt von Kyung-won Kim |
| title_short | Core logics shifts of multinational companies distribution strategy in South Korea |
| title_sort | core logics shifts of multinational companies distribution strategy in south korea an exploratory study |
| title_sub | an exploratory study |
| topic | Multinationales Unternehmen / Tochtergesellschaft / Internationales Marketing / Vertrieb / Südkorea Distributionspolitik (DE-588)4113325-0 gnd Multinationales Unternehmen (DE-588)4075092-9 gnd |
| topic_facet | Multinationales Unternehmen / Tochtergesellschaft / Internationales Marketing / Vertrieb / Südkorea Distributionspolitik Multinationales Unternehmen Südkorea Hochschulschrift |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010630234&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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