The new bottom line: bridging the value gaps that are undermining your business
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Chichester
Capstone
2003
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XXI, 253 S. |
| ISBN: | 1841124761 |
Internformat
MARC
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| 100 | 1 | |a Mitchell, Alan |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a The new bottom line |b bridging the value gaps that are undermining your business |c Alan Mitchell ; Andreas W. Bauer ; Gerhard Hausruckinger |
| 250 | |a 1. publ. | ||
| 264 | 1 | |a Chichester |b Capstone |c 2003 | |
| 300 | |a XXI, 253 S. | ||
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| 650 | 4 | |a Consumer satisfaction | |
| 650 | 4 | |a Marketing |x Management | |
| 650 | 4 | |a Relationship marketing | |
| 650 | 4 | |a Success in business | |
| 700 | 1 | |a Bauer, Andreas W. |e Sonstige |4 oth | |
| 700 | 1 | |a Hausruckinger, Gerhard |e Sonstige |4 oth | |
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Datensatz im Suchindex
| _version_ | 1804130409522397184 |
|---|---|
| adam_text | Contents
Introduction: Designing value around people vii
The value earth is moving under our feet. Consumer facing businesses
are facing an era of fundamental change: from product centric to person centric.
1. The Value Gaps 1
Why today s businesses cannot or do not want to meet a whole range of
crucial consumer needs
2. Untapped Assets 23
Why these same businesses continually neglect and miss the value
of a whole range of hugely powerful, personal assets
3. The New Bottom Line 37
How new breeds of business are connecting these value gaps to these
untapped assets... to transform the business landscape
4. Trading agency 59
How looking at markets, from the buyer s point of view revolutionizes
marketing processes and its consumer value.
5. Solution assembly 91
How helping people to reach their personal objectives, rather than sell them
more ingredients, takes value to a new level
6. Passion partnership 117
Why helping people reach personal fulfillment will be a massive new business
in its own right
7. Learning to fly 139
Why, and how, the new bottom line requires the emergence of completely
new business models and why migrating towards the new bottom line is not a
matter of choice
8. Let the customer drive your company literally 155
How moving from push to pull adds value while cutting costs
vi/THE NEW BOTTOM LINE
9. Organize operations around your customer 169
How the imperatives of customer convenience and corporate productivity connect
10. Build partnerships around your customer 181
How the new bottom line involves complete supply chains and value networks,
not just individual companies
11. Become a company that works for me 191
How the demand for value in my life affects the workplace as well as the
market place
12. Make marketing a service 209
How to make marketing effective by freeing it from its seller centric bias
13. A New Vision of Value 225
Strategic choices; evolutionary strategies
Figures
0.1 Our Value Landscape is on the Move IX
0.2 When Tectonic Plates Collide XV
0.3 When Tectonic Plates Drift Apart XVI
3.1 A New Focus of Value 44
4.1 Buying Agents: A New Convergence? 80
7.1 New Bottom Liners as the New Integrators 141
7.2 Value Gaps Addressed by Different Bottom Line Models 142
7.3 Personal Assets Optimized by Different New Bottom Line Business Models 143
7.4 A New Virtuous Spiral 145
7.5 Tectonic Shifts Force Companies to Migrate to new Bottom Line Forces of Value 145
7.6 The Incumbent s Challenge 149
7.7 Can Old Bottom Liners Build a Bridge to the New Value Peaks? 152
12.1 Marketing s New Journey from Seller Centric to Buyer Centric 216
13.1 A New Convergence? 228
13.2 Many Evolutionary Options 229
13.3 Possible Migration Strategies 232
13.4 Tesco s New Bottom Line Scorecard 239
CONTENTS / vii
13.5 Ford s New Bottom Line Scorecard 239
13.6 Centrica s New Bottom Line Scorecard 240
Boxes
1.1 The Roland Berger Profiler 11
2.1 The Power of the Organised Consumer 33
3.1 The Ideology of Marketing 45
4.1 The Conciera Buying Agency Model 67
4.2 The New Win Win 75
4.3 The Tesco Example 81
5.1 The Ten UK Example 109
6.1 The Beyern Munich Example 128
8.2 Waste, Waste, Waste Just in Case 157
9.1 Not Just Convenience 171
9.2 How far can Convenience Go? 177
10.1 Partnership 182
10.2 The Consumer as Partner 183
11.1 Proctor Gamble in Transition 194
11.2 The Internal Communications Bandwagon 202
12.1 P G: Reinventing Marketing 217
13.1 How Start Ups Gain Critical Mass 235
13.2 Are the New Value Peaks for Everybody? 237
Tables
3.1 New Forms of Value from new Types of Business 38
3.2 New Old Bottom Lines: Systemic Differences 40
3.3 New and Old Bottom Lines: More Differences 49
4.1 The Consumer s Go To Market Challenge 61
4.2 Examples of the Sorts of Data Trading Agents Might Collect 65
5.1 Characteristics of Solution Assembly 93
5.2 Ingredients Available to a Solution Assembler 96
6.1 Differences between Passion Partners and Traditional Brands 126
8.1 Approach to Information Under Old and New Bottom Lines 165
13.1 New Bottom Line: from Feather to Right? 226
|
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| id | DE-604.BV017669858 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T19:20:34Z |
| institution | BVB |
| isbn | 1841124761 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-010625684 |
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| spelling | Mitchell, Alan Verfasser aut The new bottom line bridging the value gaps that are undermining your business Alan Mitchell ; Andreas W. Bauer ; Gerhard Hausruckinger 1. publ. Chichester Capstone 2003 XXI, 253 S. txt rdacontent n rdamedia nc rdacarrier Consumer satisfaction Marketing Management Relationship marketing Success in business Bauer, Andreas W. Sonstige oth Hausruckinger, Gerhard Sonstige oth HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010625684&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Mitchell, Alan The new bottom line bridging the value gaps that are undermining your business Consumer satisfaction Marketing Management Relationship marketing Success in business |
| title | The new bottom line bridging the value gaps that are undermining your business |
| title_auth | The new bottom line bridging the value gaps that are undermining your business |
| title_exact_search | The new bottom line bridging the value gaps that are undermining your business |
| title_full | The new bottom line bridging the value gaps that are undermining your business Alan Mitchell ; Andreas W. Bauer ; Gerhard Hausruckinger |
| title_fullStr | The new bottom line bridging the value gaps that are undermining your business Alan Mitchell ; Andreas W. Bauer ; Gerhard Hausruckinger |
| title_full_unstemmed | The new bottom line bridging the value gaps that are undermining your business Alan Mitchell ; Andreas W. Bauer ; Gerhard Hausruckinger |
| title_short | The new bottom line |
| title_sort | the new bottom line bridging the value gaps that are undermining your business |
| title_sub | bridging the value gaps that are undermining your business |
| topic | Consumer satisfaction Marketing Management Relationship marketing Success in business |
| topic_facet | Consumer satisfaction Marketing Management Relationship marketing Success in business |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010625684&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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