Communication and channel systems in tourism marketing:
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
New York [u.a.]
Haworth Press
1993
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Auch als: Journal of travel & tourism marketing ; 2,2/3. 1993 |
| Beschreibung: | 264 S. graph. Darst. |
| ISBN: | 1560245808 1560245816 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV017649562 | ||
| 003 | DE-604 | ||
| 005 | 20040123 | ||
| 007 | t | ||
| 008 | 031113s1993 d||| |||| 00||| eng d | ||
| 020 | |a 1560245808 |9 1-56024-580-8 | ||
| 020 | |a 1560245816 |9 1-56024-581-6 | ||
| 035 | |a (OCoLC)29258206 | ||
| 035 | |a (DE-599)BVBBV017649562 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-824 |a DE-2070s | ||
| 050 | 0 | |a G155.A1 | |
| 082 | 0 | |a 338.4/791 |2 20 | |
| 084 | |a QQ 960 |0 (DE-625)142015: |2 rvk | ||
| 245 | 1 | 0 | |a Communication and channel systems in tourism marketing |c Muzaffer Uysal ... ed. |
| 264 | 1 | |a New York [u.a.] |b Haworth Press |c 1993 | |
| 300 | |a 264 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Auch als: Journal of travel & tourism marketing ; 2,2/3. 1993 | ||
| 650 | 7 | |a Communicatie |2 gtt | |
| 650 | 7 | |a Marketingmix |2 gtt | |
| 650 | 7 | |a Toerisme |2 gtt | |
| 650 | 4 | |a Tourisme - Marketing | |
| 650 | 7 | |a Tourisme - Marketing |2 ram | |
| 650 | 4 | |a Turizm - Pazarlama | |
| 650 | 4 | |a Kommunikation | |
| 650 | 4 | |a Tourism |x Marketing | |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Tourismus |0 (DE-588)4018406-7 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4143413-4 |a Aufsatzsammlung |2 gnd-content | |
| 689 | 0 | 0 | |a Tourismus |0 (DE-588)4018406-7 |D s |
| 689 | 0 | 1 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Uysal, Muzaffer |e Sonstige |4 oth | |
| 856 | 4 | 2 | |m HBZ Datenaustausch |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010613775&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-010613775 | ||
Datensatz im Suchindex
| _version_ | 1804130393662685184 |
|---|---|
| adam_text | Communication and Channel Systems
in Tourism Marketing
CONTENTS
Introduction 1
Muzaffer Uysal
Daniel R. Fesenmaier
Communicating Tourism Supplier Services: Building
Repeat Visitor Relationships 3
LaureU. Reid
Stanley D. Reid
Market Structure Analysis of Media Selection Practices
by Travel Services 21
David Snepenger
Mary Snepenger
Effects of Distribution Channel Level on Tour Purchasing
Attributes and Information Sources 37
Charles R. Duke
Margaret A. Persia
Communication Channels to Segment Pleasure Travelers 57
Sheauhsing Hsieh
Joseph T. O Leary
Using Travel Brochures to Target Frequent Travellers
and Big Spenders 77
Bruce E. Wicks
Michael A. Schuett
State Slogans: The Case of the Missing USP 91
John Richardson
Judy Cohen
Design of Destination and Attraction Specific Brochures 111
Donald Getz
Lisa Sailor
Functional and Aesthetic Information Needs Underlying
the Pleasure Travel Experience 133
Christine A. Vogt
Daniel R. Fesenmaier
Kelly MacKay
Effects of User and Trip Characteristics on Responses
to Communication Messages 147
Francis P. Noe
Muzaffer Uysal
Claudia Jurowski
The Influence of Tourists Characteristics on Ratings
of Information Sources for an Attraction 171
Kathleen L. Andereck
Linda L. Caldwell
Image Formation Process 191
William C. Gartner
Collaborative Alliances: New Interorganizational Forms
in Tourism 217
Steven Selin
Competing and Cooperating in the Changing Tourism
Channel System 229
Frank M. Go
A. Paul Williams
Index 249
|
| any_adam_object | 1 |
| building | Verbundindex |
| bvnumber | BV017649562 |
| callnumber-first | G - Geography, Anthropology, Recreation |
| callnumber-label | G155 |
| callnumber-raw | G155.A1 |
| callnumber-search | G155.A1 |
| callnumber-sort | G 3155 A1 |
| callnumber-subject | G - General Geography |
| classification_rvk | QQ 960 |
| ctrlnum | (OCoLC)29258206 (DE-599)BVBBV017649562 |
| dewey-full | 338.4/791 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 338 - Production |
| dewey-raw | 338.4/791 |
| dewey-search | 338.4/791 |
| dewey-sort | 3338.4 3791 |
| dewey-tens | 330 - Economics |
| discipline | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01787nam a2200493 c 4500</leader><controlfield tag="001">BV017649562</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20040123 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">031113s1993 d||| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1560245808</subfield><subfield code="9">1-56024-580-8</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1560245816</subfield><subfield code="9">1-56024-581-6</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)29258206</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV017649562</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakwb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-824</subfield><subfield code="a">DE-2070s</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">G155.A1</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">338.4/791</subfield><subfield code="2">20</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QQ 960</subfield><subfield code="0">(DE-625)142015:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Communication and channel systems in tourism marketing</subfield><subfield code="c">Muzaffer Uysal ... ed.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">New York [u.a.]</subfield><subfield code="b">Haworth Press</subfield><subfield code="c">1993</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">264 S.</subfield><subfield code="b">graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Auch als: Journal of travel & tourism marketing ; 2,2/3. 1993</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Communicatie</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Marketingmix</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Toerisme</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Tourisme - Marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Tourisme - Marketing</subfield><subfield code="2">ram</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Turizm - Pazarlama</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Kommunikation</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Tourism</subfield><subfield code="x">Marketing</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Tourismus</subfield><subfield code="0">(DE-588)4018406-7</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4143413-4</subfield><subfield code="a">Aufsatzsammlung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Tourismus</subfield><subfield code="0">(DE-588)4018406-7</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Uysal, Muzaffer</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">HBZ Datenaustausch</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010613775&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-010613775</subfield></datafield></record></collection> |
| genre | (DE-588)4143413-4 Aufsatzsammlung gnd-content |
| genre_facet | Aufsatzsammlung |
| id | DE-604.BV017649562 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T19:20:19Z |
| institution | BVB |
| isbn | 1560245808 1560245816 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-010613775 |
| oclc_num | 29258206 |
| open_access_boolean | |
| owner | DE-824 DE-2070s |
| owner_facet | DE-824 DE-2070s |
| physical | 264 S. graph. Darst. |
| publishDate | 1993 |
| publishDateSearch | 1993 |
| publishDateSort | 1993 |
| publisher | Haworth Press |
| record_format | marc |
| spelling | Communication and channel systems in tourism marketing Muzaffer Uysal ... ed. New York [u.a.] Haworth Press 1993 264 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Auch als: Journal of travel & tourism marketing ; 2,2/3. 1993 Communicatie gtt Marketingmix gtt Toerisme gtt Tourisme - Marketing Tourisme - Marketing ram Turizm - Pazarlama Kommunikation Tourism Marketing Marketing (DE-588)4037589-4 gnd rswk-swf Tourismus (DE-588)4018406-7 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Tourismus (DE-588)4018406-7 s Marketing (DE-588)4037589-4 s DE-604 Uysal, Muzaffer Sonstige oth HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010613775&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Communication and channel systems in tourism marketing Communicatie gtt Marketingmix gtt Toerisme gtt Tourisme - Marketing Tourisme - Marketing ram Turizm - Pazarlama Kommunikation Tourism Marketing Marketing (DE-588)4037589-4 gnd Tourismus (DE-588)4018406-7 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4018406-7 (DE-588)4143413-4 |
| title | Communication and channel systems in tourism marketing |
| title_auth | Communication and channel systems in tourism marketing |
| title_exact_search | Communication and channel systems in tourism marketing |
| title_full | Communication and channel systems in tourism marketing Muzaffer Uysal ... ed. |
| title_fullStr | Communication and channel systems in tourism marketing Muzaffer Uysal ... ed. |
| title_full_unstemmed | Communication and channel systems in tourism marketing Muzaffer Uysal ... ed. |
| title_short | Communication and channel systems in tourism marketing |
| title_sort | communication and channel systems in tourism marketing |
| topic | Communicatie gtt Marketingmix gtt Toerisme gtt Tourisme - Marketing Tourisme - Marketing ram Turizm - Pazarlama Kommunikation Tourism Marketing Marketing (DE-588)4037589-4 gnd Tourismus (DE-588)4018406-7 gnd |
| topic_facet | Communicatie Marketingmix Toerisme Tourisme - Marketing Turizm - Pazarlama Kommunikation Tourism Marketing Marketing Tourismus Aufsatzsammlung |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010613775&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT uysalmuzaffer communicationandchannelsystemsintourismmarketing |