Key marketing skills: a complete action kit of strategies, tools & techniques for marketing success ; [with free CD ROM containing marketing planning templates, case studies, tools & models]
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London [u.a.]
Kogan Page
2001
|
| Ausgabe: | 1. publ., repr. |
| Schlagworte: | |
| Beschreibung: | XIV, 414 S. Ill., graph. Darst. |
| ISBN: | 0749433558 |
Internformat
MARC
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| 245 | 1 | 0 | |a Key marketing skills |b a complete action kit of strategies, tools & techniques for marketing success ; [with free CD ROM containing marketing planning templates, case studies, tools & models] |c Peter Cheverton |
| 250 | |a 1. publ., repr. | ||
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| 300 | |a XIV, 414 S. |b Ill., graph. Darst. | ||
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Datensatz im Suchindex
| _version_ | 1804130354748981248 |
|---|---|
| any_adam_object | |
| author | Cheverton, Peter |
| author_facet | Cheverton, Peter |
| author_role | aut |
| author_sort | Cheverton, Peter |
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| building | Verbundindex |
| bvnumber | BV017593852 |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)634670777 (DE-599)BVBBV017593852 |
| discipline | Wirtschaftswissenschaften |
| edition | 1. publ., repr. |
| format | Book |
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| id | DE-604.BV017593852 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T19:19:42Z |
| institution | BVB |
| isbn | 0749433558 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-010585754 |
| oclc_num | 634670777 |
| open_access_boolean | |
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| physical | XIV, 414 S. Ill., graph. Darst. |
| publishDate | 2001 |
| publishDateSearch | 2001 |
| publishDateSort | 2001 |
| publisher | Kogan Page |
| record_format | marc |
| spelling | Cheverton, Peter Verfasser aut Key marketing skills a complete action kit of strategies, tools & techniques for marketing success ; [with free CD ROM containing marketing planning templates, case studies, tools & models] Peter Cheverton 1. publ., repr. London [u.a.] Kogan Page 2001 XIV, 414 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s DE-604 |
| spellingShingle | Cheverton, Peter Key marketing skills a complete action kit of strategies, tools & techniques for marketing success ; [with free CD ROM containing marketing planning templates, case studies, tools & models] Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 |
| title | Key marketing skills a complete action kit of strategies, tools & techniques for marketing success ; [with free CD ROM containing marketing planning templates, case studies, tools & models] |
| title_auth | Key marketing skills a complete action kit of strategies, tools & techniques for marketing success ; [with free CD ROM containing marketing planning templates, case studies, tools & models] |
| title_exact_search | Key marketing skills a complete action kit of strategies, tools & techniques for marketing success ; [with free CD ROM containing marketing planning templates, case studies, tools & models] |
| title_full | Key marketing skills a complete action kit of strategies, tools & techniques for marketing success ; [with free CD ROM containing marketing planning templates, case studies, tools & models] Peter Cheverton |
| title_fullStr | Key marketing skills a complete action kit of strategies, tools & techniques for marketing success ; [with free CD ROM containing marketing planning templates, case studies, tools & models] Peter Cheverton |
| title_full_unstemmed | Key marketing skills a complete action kit of strategies, tools & techniques for marketing success ; [with free CD ROM containing marketing planning templates, case studies, tools & models] Peter Cheverton |
| title_short | Key marketing skills |
| title_sort | key marketing skills a complete action kit of strategies tools techniques for marketing success with free cd rom containing marketing planning templates case studies tools models |
| title_sub | a complete action kit of strategies, tools & techniques for marketing success ; [with free CD ROM containing marketing planning templates, case studies, tools & models] |
| topic | Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing |
| work_keys_str_mv | AT chevertonpeter keymarketingskillsacompleteactionkitofstrategiestoolstechniquesformarketingsuccesswithfreecdromcontainingmarketingplanningtemplatescasestudiestoolsmodels |