Marketing communications: an integrated approach
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London [u.a.]
Kogan Page
2003
|
| Ausgabe: | 3. ed., repr. |
| Schlagworte: | |
| Beschreibung: | XVI, 640 S. Ill. |
| ISBN: | 0749436697 |
Internformat
MARC
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| 020 | |a 0749436697 |9 0-7494-3669-7 | ||
| 035 | |a (OCoLC)248631537 | ||
| 035 | |a (DE-599)BVBBV017593160 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
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| 100 | 1 | |a Smith, Paul R. |d 1957- |e Verfasser |0 (DE-588)172558263 |4 aut | |
| 245 | 1 | 0 | |a Marketing communications |b an integrated approach |c P R Smith with Jonathan Taylor |
| 250 | |a 3. ed., repr. | ||
| 264 | 1 | |a London [u.a.] |b Kogan Page |c 2003 | |
| 300 | |a XVI, 640 S. |b Ill. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 0 | 7 | |a Kommunikation |0 (DE-588)4031883-7 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | 1 | |a Kommunikation |0 (DE-588)4031883-7 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Taylor, Jonathan |e Verfasser |0 (DE-588)12293315X |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-010585132 | ||
Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Smith, Paul R. 1957- Taylor, Jonathan |
| author_GND | (DE-588)172558263 (DE-588)12293315X |
| author_facet | Smith, Paul R. 1957- Taylor, Jonathan |
| author_role | aut aut |
| author_sort | Smith, Paul R. 1957- |
| author_variant | p r s pr prs j t jt |
| building | Verbundindex |
| bvnumber | BV017593160 |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)248631537 (DE-599)BVBBV017593160 |
| discipline | Wirtschaftswissenschaften |
| edition | 3. ed., repr. |
| format | Book |
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| id | DE-604.BV017593160 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T19:19:41Z |
| institution | BVB |
| isbn | 0749436697 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-010585132 |
| oclc_num | 248631537 |
| open_access_boolean | |
| owner | DE-1047 |
| owner_facet | DE-1047 |
| physical | XVI, 640 S. Ill. |
| publishDate | 2003 |
| publishDateSearch | 2003 |
| publishDateSort | 2003 |
| publisher | Kogan Page |
| record_format | marc |
| spelling | Smith, Paul R. 1957- Verfasser (DE-588)172558263 aut Marketing communications an integrated approach P R Smith with Jonathan Taylor 3. ed., repr. London [u.a.] Kogan Page 2003 XVI, 640 S. Ill. txt rdacontent n rdamedia nc rdacarrier Kommunikation (DE-588)4031883-7 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s Kommunikation (DE-588)4031883-7 s DE-604 Taylor, Jonathan Verfasser (DE-588)12293315X aut |
| spellingShingle | Smith, Paul R. 1957- Taylor, Jonathan Marketing communications an integrated approach Kommunikation (DE-588)4031883-7 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4031883-7 (DE-588)4037589-4 |
| title | Marketing communications an integrated approach |
| title_auth | Marketing communications an integrated approach |
| title_exact_search | Marketing communications an integrated approach |
| title_full | Marketing communications an integrated approach P R Smith with Jonathan Taylor |
| title_fullStr | Marketing communications an integrated approach P R Smith with Jonathan Taylor |
| title_full_unstemmed | Marketing communications an integrated approach P R Smith with Jonathan Taylor |
| title_short | Marketing communications |
| title_sort | marketing communications an integrated approach |
| title_sub | an integrated approach |
| topic | Kommunikation (DE-588)4031883-7 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Kommunikation Marketing |
| work_keys_str_mv | AT smithpaulr marketingcommunicationsanintegratedapproach AT taylorjonathan marketingcommunicationsanintegratedapproach |