Marketing through search optimization: how to be found on the Web
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Amsterdam [u.a.]
Elsevier Butterworth-Heinemann
2003
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XIV, 243 S. Ill. |
| ISBN: | 0750659793 |
Internformat
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Datensatz im Suchindex
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|---|---|
| adam_text | Contents
Acknowledgements ix
Introduction xi
Chapter 1: Introduction to search engine optimization 1
The history of search engines on the Web 1
Why do people search? 9
Finding out what people search for 11
So what s so great about being ranked highly? 12
Should you use an SEO consultancy or do it yourself? 13
Natural traffic 15
In conclusion 16
Chapter 2: Web crawlers 17
Submitting to Google 18
Submitting to Inktomi 19
Submitting to FAST Search (AllTheWeb.com) 23
Submitting to Teoma 26
Submitting to AltaVista 29
WiseNut 35
Submitting to the major search engines 36
In conclusion 38
Chapter 3: Directories 41
What is a directory? 41
Yahoo — www.yahoo.com 41
The Open Directory — http://dmoz.org 53
LookSmart http://www.looksmart.com 58
In conclusion 65
Contents
Chapter 4: Pay per click engines
Overture (formerly GoTo) 68
Espotting and targeting the UK and Europe 77
Google AdWords 80
Inktomi Index Connect 82
FindWhat 84
Summary
In conclusion °
Chapter 5: Linking strategies and free listings 89
Free mass submission services do they work? 8
Free submission to major search engines 91
Building links 91
Increasing your link factor
Publishing an article 98
Building links to improve your search engine ranking 8
Automated link building software beware 101
1 (Y7
Free for all links a warning
102
Business directories
Zeal 103
Which method should I use? 103
In conclusion
Chapter 6: Placement tips and page architecture
Entry pages
Help your target audiences
Cascading style sheets
META tags 109
The law 119
JavaScript 122
Make your site useful
Search engines and dynamic pages *
Rich media 127
In conclusion 1
Chapter 7: Software toolbox ^2
Tools of the trade 130
Identifying your best content
1 W
Rules for a perfect SEO strategy 1JJ
Software exposed 1J
Deep submission tools
Multisubmission tools
Position checking/tracking tools
vi
Contents
Page analysers/ perfect page tools 159
META tag checkers 169
Bidding managers 176
Link and support software 182
See what people are searching for 186
Case studies 187
Appendix A: eStrategy presentation 195
Appendix B: Overture and Espotting style guidelines 207
Appendix C: Site link campaign management charts 211
Appendix D: SEO admin tables 213
Appendix E: Search engine listings 217
Appendix F: Glossary of terms 225
Index 235
vii
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| spelling | Michael, Alex Verfasser aut Marketing through search optimization how to be found on the Web Alex Michael and Ben Salter 1. publ. Amsterdam [u.a.] Elsevier Butterworth-Heinemann 2003 XIV, 243 S. Ill. txt rdacontent n rdamedia nc rdacarrier Marketing sur Internet Moteurs de recherche sur Internet Internet marketing Web search engines Gestaltung (DE-588)4157139-3 gnd rswk-swf Suchmaschine (DE-588)4423007-2 gnd rswk-swf Website (DE-588)4596172-4 gnd rswk-swf Website (DE-588)4596172-4 s Gestaltung (DE-588)4157139-3 s Suchmaschine (DE-588)4423007-2 s DE-604 Salter, Ben Verfasser aut HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010517884&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Michael, Alex Salter, Ben Marketing through search optimization how to be found on the Web Marketing sur Internet Moteurs de recherche sur Internet Internet marketing Web search engines Gestaltung (DE-588)4157139-3 gnd Suchmaschine (DE-588)4423007-2 gnd Website (DE-588)4596172-4 gnd |
| subject_GND | (DE-588)4157139-3 (DE-588)4423007-2 (DE-588)4596172-4 |
| title | Marketing through search optimization how to be found on the Web |
| title_auth | Marketing through search optimization how to be found on the Web |
| title_exact_search | Marketing through search optimization how to be found on the Web |
| title_full | Marketing through search optimization how to be found on the Web Alex Michael and Ben Salter |
| title_fullStr | Marketing through search optimization how to be found on the Web Alex Michael and Ben Salter |
| title_full_unstemmed | Marketing through search optimization how to be found on the Web Alex Michael and Ben Salter |
| title_short | Marketing through search optimization |
| title_sort | marketing through search optimization how to be found on the web |
| title_sub | how to be found on the Web |
| topic | Marketing sur Internet Moteurs de recherche sur Internet Internet marketing Web search engines Gestaltung (DE-588)4157139-3 gnd Suchmaschine (DE-588)4423007-2 gnd Website (DE-588)4596172-4 gnd |
| topic_facet | Marketing sur Internet Moteurs de recherche sur Internet Internet marketing Web search engines Gestaltung Suchmaschine Website |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010517884&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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