Imperial persuaders: images of Africa and Asia in British advertising
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Manchester [u.a.]
Manchester Univ. Press
2003
|
| Ausgabe: | 1. publ. |
| Schriftenreihe: | Studies in imperialism
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XV, 234 S. Ill. |
| ISBN: | 0719063795 0719063787 |
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Titel: Imperial persuaders
Autor: Ramamurthy, Anandi
Jahr: 2003
CONTENTS
List of illustrations—page ix
General editor's introduction—xiii
Acknowledgements—xv
1 Advertising and colonial discourse page 1
2 Soap advertising, the trader as civiliser and the
scramble for Africa 24
3 Cocoa advertising, the ideology of indirect rule and
the promotion of the peasant producer 63
4 Tea advertising and its ideological support for vertical
control over production 93
5 The Empire Marketing Board, tobacco advertising and
the imaging of the white male imperial archetype 131
6 Corporate advertising, decolonisation and the
transition to neo-colonialism 173
7 Conclusion 214
Select bibliography—223
Index—231
Vll
ILLUSTRATIONS
1 Pears' Soap advertisement, The Graphic, 18 December 1884 page 27
2 'An unpacific yarn', Pears' Soap advertisement, The Graphic,
28 May 1887 33
3 'Pears' Soap in the Soudan', Pears' Soap advertisement,
The Graphic, 30 July 1887 38
4 'Private enterprise in the Soudan', engraving, Illustrated
London News, 22 August 1885 40
5 'You dirty boy!', Pears' Soap advertisement, The Graphic,
Summer 1887 46
6 Brochure for the Adelaide Jubilee International Exhibition,
1887, Bodleian Library, University of Oxford, John Johnson
Collection: Exhibitions 25 46
7 Pears' Soap advertisement, The Graphic Stanley,
30 April 1890 47
8 Pears' Soap advertisement, 1893, Robert Opie Collection 48
9 Vinolia Soap advertisement, 1893, private collection 49
10 Gold Dust Soap advertisement, n.d., private collection 52
11 Plantol Soap advertisement, The Graphic Summer
Number, 1903 55
12 Plantol Soap advertisement, The Graphic, 21 November 1903 55
13 Swan Soap advertisement, Punch, 27 August 1902 57
14 Pears' Soap advertisement, The Graphic, 26 January 1907 58
15 Sunlight Soap advertisement, Illustrated London News,
31 March 1906 59
16 Vinolia Soap advertisement, The Graphic, 20 August 1904 60
17 H. W. Smith, White's Chocolate House, Saint James's, London,
1708, courtesy of Cadbury Trebor Bassett 65
18 Baron Liebig's Cocoa advertisement, n.d., Bodleian Library,
University of Oxford, John Johnson Collection: Cocoa,
Chocolate and Confectionery 2 66
19 Cadbury's Cocoa Essence advertisement, The Whitehall Review
Annual, 1881-82, courtesy of Cadbury Trebor Bassett 67
20 'Cocoa, Sah!', Fry's Cocoa advertisement, 1899-1900,
private collection 68
21 Cadbury's Cocoa advertisement, n.d., courtesy of Cadbury
Trebor Bassett 73
22 Fry's Cocoa and Milk Chocolate advertisement, The Graphic,
3 November 1906 73
23 Fry's Cocoa and Milk Chocolate advertisement, The Graphic,
2 November 1907 76
IX
LIST OF ILLUSTRATIONS
Lipton's Cocoa advertisement, n.d., Bodleian Library,
University of Oxford, John Johnson Collection: Cocoa,
Chocolate and Confectionery 1 page 78
'Dat's for Massa Fry 'cos its de best', Fry's Cocoa
advertisement, The Graphic, 26 December 1908 84
Cadbury's Chocolate Biscuits advertisement, 1910, courtesy
of Cadbury Trebor Bassett 86
Epp's Cocoa advertisement, n.d., Bodleian Library, University
of Oxford, John Johnson Collection: Cocoa, Chocolate and
Confectionery 1 87
Fry's Cocoa advertisement, n.d., Bodleian Library, University
of Oxford, John Johnson Collection: Cocoa, Chocolate and
Confectionery 2 88
'We wash all our clothes with Sunligt Soap' (sic), The Graphic,
3 March 1906 90
Chinese man holding a scroll advertising imported tea, n.d.,
Bodleian Library, University of Oxford, John Johnson,
Collection: Tea and Coffee 1 95
Ceylon Court, in Frank Cundall (ed.), Reminiscences of the
Colonial and Indian Exhibition, London, 1886, p. 36 97
United Kingdom Tea Company advertisement, The Graphic,
28 April 1894 100
United Kingdom Tea Company advertisement, The Graphic,
15 December 1894 101
Blackmoor Vale Estate advertisement, 1890, Bodleian Library,
University of Oxford, John Johnson Collection: Tea and
Coffee 1 102
Lipton's Tea advertisement, The Graphic, 30 January 1892 107
Lipton's Tea advertisement, The Graphic, 7 March 1896 111
Lipton's Tea advertisement, The Graphic, 4 April 1896 111
'Hand sifting by women', Tarrant Henderson and Co., Ceylon
Tea Report, 1898, courtesy of the School of Oriental and
African Studies, London 114
'Native staff, Tarrant Henderson and Co., Ceylon Tea Report,
1898, courtesy of the School of Oriental and African Studies,
London 114
'Weighing the plucked tea', postcard, Lipton series, 1908,
private collection, John MacKenzie 115
'Natives at play, Ceylon tea estate', postcard, Lipton series,
1908, private collection, John MacKenzie 115
Indian Tea Association Panoramic Tableau, Franco-British
Exhibition: Report on the India Section, 1909, by permission
of the British Library, W2030, 98E0420P 116
Lipton's Tea advertisement, The Graphic, 10 September 1892 120
Lipton's Tea advertisement, Pearson's Weekly, 12 December
1925, by permission of the British Library 124
LIST OF ILLUSTRATIONS
45 Lipton's Tea advertisement, 1922, private collection page 124
46 'Coolie plucking leaf', Tarrant Henderson and Co., Ceylon
Tea Report, 1898, courtesy of the School of Oriental and
African Studies, London 125
47 'Smoke Empire tobacco', EMB poster, June 1929, PRO CO
956/92 137
48 'Tobacco plantation in Nyasaland', EMB poster, June 1929,
PRO CO 956/94 137
49 'Empire shopping - Southern Rhodesian tobacco and cigarettes',
EMB press advertisement, Punch, 24 July 1929 144
50 'Empire tobacco from Northern Rhodesia and Nyasaland',
EMB poster, 1930, PRO CO 956/212 144
51 W. D. H. O. Wills, Old Friend tobacco label, 1890s,
reproduced by kind permission of Imperial Tobacco
Company, England 146
52 Wills's Fine Shagg showcard, turn of the century, reproduced
by kind permission of Imperial Tobacco Company, England 147
53 Ricketts Co.'s Superfine Shagg label, n.d., Bristol Industrial
Museum, reproduced by kind permission of Imperial Tobacco
Company, England 148
54 Gold Flake Cigarettes advertisement, c. 1930, Bristol Industrial
Museum, reproduced by kind permission of Imperial Tobacco
Company, England 152
55 Adkin's Rhodesian Mixture advertisement, Tobacco, 1 July
1928, reproduced by kind permission of Imperial Tobacco
Company, England 154
56 Melsetter Rhodesian Tobacco advertisement, Tobacco,
1 April 1930, reproduced by kind permission of Imperial
Tobacco Company, England 155
57 Digger Tobacco showcard, 1932, Players Archive, Nottingham
Castle Museum, reproduced by kind permission of Imperial
Tobacco Company, England 157
58 W. D. H. O. Wills Empire Grown Tobaccos advertisement,
Tobacco, November 1927, reproduced by kind permission of
Imperial Tobacco Company, England 157
59 'British industries: aeroplane manufacture', Wills's Woodbines
showcard, 1920s, W. D. . H. O. Wills Collection, Bristol
Industrial Museum, reproduced by kind permission of Imperial
Tobacco Company, England 160
60 'British industries: motor vehicles and bicycles', EMB press
advertisement, The Times, 12 November 1928 161
61 'Factory freshness in Baghdad in summer', Barneys Tobacco
advertisement, Punch, 1 June 1927, courtesy of Punch Library 163
62 'East of Suez', Austin Reed's tropical kit department
advertisement, Punch, 11 May 1927, courtesy of Austin
Reed and Punch Library 165
LIST OF ILLUSTRATIONS
63 'The sun never sets', Craven Mixture Tobacco advertisement,
Punch, 22 July 1931, courtesy of British American Tobacco
and Punch Library page 168
64 'Men like these', Craven Mixture Tobacco advertisement,
Punch, 21 December 1932, courtesy of British American
Tobacco and Punch Library 169
65 Shell Chemicals advertisement, Illustrated London News,
24 October 1959 178-9
66 'An army routed', Shell Endrin advertisement, Illustrated
London News, 16 February 1957 180
67 'Nothing left to chance', Shell West Africa advertisement,
West Africa, 26 May 1956 182
68 'Power for Uganda', Vacuum Oil Company advertisement,
Illustrated London News, 1 May 1954 184
69 'Olwobuluungi Bwabantu', AEI advertisement, Illustrated
London News, 12 June 1954, courtesy of Marconi pic 185
70 'World in a hurry', Hawker Siddeley Group advertisement,
Illustrated London News, 5 March 1960, courtesy of FKI pic 187
71 'Men of tomorrow', United Africa Company advertisement,
West Africa, 14 November 1959 190
72 'West Africa on wheels', BP advertisement, Illustrated London
News, 15 March 1958, courtesy of BP Amoco pic 191
73 'The world is crying out for more power', English Electric
advertisement, Illustrated London News, 13 December 1958,
courtesy of Marconi pic 199
74 A view of Vierfontein Power Station, photograph, English
Electric and its People, December 1956, courtesy of
Marconi pic 201
75 'The new forges of India', English Electric advertisement,
Illustrated London News, 26 November 1960, courtesy of
Marconi pic 205
76 'The Sudan pulls ahead', English Electric advertisement,
Illustrated London News, 2 December 1961, courtesy of
Marconi pic 206
77 The same old story, Anandi Ramamurthy/Steve Yates, 2001 217
78 Resonances, Anandi Ramamurthy/Steve Yates, 2001 217
79 'People shouldn't have to choose between dying of thirst
and dying from cholera', ICI advertisement, Time Magazine,
15 June 1990, reproduced by kind permission of ICI 218
80 Constructing Globalism, Anandi Ramamurthy/Steve Yates,
2001 219
[xii] |
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| series2 | Studies in imperialism |
| spelling | Ramamurthy, Anandi Verfasser aut Imperial persuaders images of Africa and Asia in British advertising Anandi Ramamurthy 1. publ. Manchester [u.a.] Manchester Univ. Press 2003 XV, 234 S. Ill. txt rdacontent n rdamedia nc rdacarrier Studies in imperialism Afrikanen gtt Aziaten gtt Kolonialisme gtt Reclame gtt Stereotypen gtt Geschichte Kolonie Stereotypes (Social psychology) in advertising Great Britain History Afrikabild (DE-588)4133133-3 gnd rswk-swf Asienbild (DE-588)4131507-8 gnd rswk-swf Stereotyp (DE-588)4057329-1 gnd rswk-swf Kolonie (DE-588)4031790-0 gnd rswk-swf Großbritannien Great Britain Colonies Public opinion Großbritannien (DE-588)4022153-2 gnd rswk-swf Großbritannien (DE-588)4022153-2 g Kolonie (DE-588)4031790-0 s Afrikabild (DE-588)4133133-3 s Stereotyp (DE-588)4057329-1 s DE-604 Asienbild (DE-588)4131507-8 s HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010516903&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Ramamurthy, Anandi Imperial persuaders images of Africa and Asia in British advertising Afrikanen gtt Aziaten gtt Kolonialisme gtt Reclame gtt Stereotypen gtt Geschichte Kolonie Stereotypes (Social psychology) in advertising Great Britain History Afrikabild (DE-588)4133133-3 gnd Asienbild (DE-588)4131507-8 gnd Stereotyp (DE-588)4057329-1 gnd Kolonie (DE-588)4031790-0 gnd |
| subject_GND | (DE-588)4133133-3 (DE-588)4131507-8 (DE-588)4057329-1 (DE-588)4031790-0 (DE-588)4022153-2 |
| title | Imperial persuaders images of Africa and Asia in British advertising |
| title_auth | Imperial persuaders images of Africa and Asia in British advertising |
| title_exact_search | Imperial persuaders images of Africa and Asia in British advertising |
| title_full | Imperial persuaders images of Africa and Asia in British advertising Anandi Ramamurthy |
| title_fullStr | Imperial persuaders images of Africa and Asia in British advertising Anandi Ramamurthy |
| title_full_unstemmed | Imperial persuaders images of Africa and Asia in British advertising Anandi Ramamurthy |
| title_short | Imperial persuaders |
| title_sort | imperial persuaders images of africa and asia in british advertising |
| title_sub | images of Africa and Asia in British advertising |
| topic | Afrikanen gtt Aziaten gtt Kolonialisme gtt Reclame gtt Stereotypen gtt Geschichte Kolonie Stereotypes (Social psychology) in advertising Great Britain History Afrikabild (DE-588)4133133-3 gnd Asienbild (DE-588)4131507-8 gnd Stereotyp (DE-588)4057329-1 gnd Kolonie (DE-588)4031790-0 gnd |
| topic_facet | Afrikanen Aziaten Kolonialisme Reclame Stereotypen Geschichte Kolonie Stereotypes (Social psychology) in advertising Great Britain History Afrikabild Asienbild Stereotyp Großbritannien Great Britain Colonies Public opinion |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010516903&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT ramamurthyanandi imperialpersuadersimagesofafricaandasiainbritishadvertising |