Services, marketing and management:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London u.a.
Sage Publ.
2003
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | 215 S. graph. Darst. |
| ISBN: | 0761941576 0761941584 |
Internformat
MARC
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| 650 | 7 | |a Dienstverlening |2 gtt | |
| 650 | 7 | |a Management |2 gtt | |
| 650 | 7 | |a Marketing |2 gtt | |
| 650 | 4 | |a Services (Industrie) - Gestion | |
| 650 | 4 | |a Services (Industrie) - Marketing | |
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| 650 | 4 | |a Service industries |x Marketing | |
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| 856 | 4 | 2 | |m HBZ Datenaustausch |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010498555&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
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Datensatz im Suchindex
| _version_ | 1804130237808640000 |
|---|---|
| adam_text | Contents
Part I UNDERLYING THEMES 1
1 Underpinning Concepts of Services Marketing Management 3
2 Evaluation and Measurement of Services 30
PartH MANAGING SERVICES 53
3 Services Marketing in Specific Contexts the
For Profit Sector 55
4 Services Marketing in Specific Contexts the
Not for Profit Sector 82
5 Organizational Influences on Services Management 102
6 Management Styles and Emphasis for Services Marketing 126
7 Internal Marketing in Service Organizations 142
8 Management Competencies for Services Marketing 161
Part ffl SERVICE MANAGEMENT ISSUES 179
9 Contemporary Issues in Services Marketing 181
10 Services Marketing Management What does
the Future Hold? 202
Index 211
|
| any_adam_object | 1 |
| author | Gilmore, Audrey |
| author_facet | Gilmore, Audrey |
| author_role | aut |
| author_sort | Gilmore, Audrey |
| author_variant | a g ag |
| building | Verbundindex |
| bvnumber | BV017421594 |
| callnumber-first | H - Social Science |
| callnumber-label | HD9980 |
| callnumber-raw | HD9980.5 |
| callnumber-search | HD9980.5 |
| callnumber-sort | HD 49980.5 |
| callnumber-subject | HD - Industries, Land Use, Labor |
| classification_rvk | QQ 250 |
| ctrlnum | (OCoLC)53249971 (DE-599)BVBBV017421594 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. publ. |
| format | Book |
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| id | DE-604.BV017421594 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T19:17:51Z |
| institution | BVB |
| isbn | 0761941576 0761941584 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-010498555 |
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| physical | 215 S. graph. Darst. |
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| spelling | Gilmore, Audrey Verfasser aut Services, marketing and management Audrey Gilmore 1. publ. London u.a. Sage Publ. 2003 215 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Dienstverlening gtt Management gtt Marketing gtt Services (Industrie) - Gestion Services (Industrie) - Marketing Service industries Management Service industries Marketing Marketing (DE-588)4037589-4 gnd rswk-swf Dienstleistung (DE-588)4012178-1 gnd rswk-swf Management (DE-588)4037278-9 gnd rswk-swf Dienstleistungsbetrieb (DE-588)4012181-1 gnd rswk-swf Dienstleistungsbetrieb (DE-588)4012181-1 s Marketing (DE-588)4037589-4 s Management (DE-588)4037278-9 s DE-604 Dienstleistung (DE-588)4012178-1 s DE-188 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010498555&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Gilmore, Audrey Services, marketing and management Dienstverlening gtt Management gtt Marketing gtt Services (Industrie) - Gestion Services (Industrie) - Marketing Service industries Management Service industries Marketing Marketing (DE-588)4037589-4 gnd Dienstleistung (DE-588)4012178-1 gnd Management (DE-588)4037278-9 gnd Dienstleistungsbetrieb (DE-588)4012181-1 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4012178-1 (DE-588)4037278-9 (DE-588)4012181-1 |
| title | Services, marketing and management |
| title_auth | Services, marketing and management |
| title_exact_search | Services, marketing and management |
| title_full | Services, marketing and management Audrey Gilmore |
| title_fullStr | Services, marketing and management Audrey Gilmore |
| title_full_unstemmed | Services, marketing and management Audrey Gilmore |
| title_short | Services, marketing and management |
| title_sort | services marketing and management |
| topic | Dienstverlening gtt Management gtt Marketing gtt Services (Industrie) - Gestion Services (Industrie) - Marketing Service industries Management Service industries Marketing Marketing (DE-588)4037589-4 gnd Dienstleistung (DE-588)4012178-1 gnd Management (DE-588)4037278-9 gnd Dienstleistungsbetrieb (DE-588)4012181-1 gnd |
| topic_facet | Dienstverlening Management Marketing Services (Industrie) - Gestion Services (Industrie) - Marketing Service industries Management Service industries Marketing Dienstleistung Dienstleistungsbetrieb |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010498555&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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